Niche marketing involves targeting your marketing activities towards a narrowly defined group of potential customers. So many businesses have a large, diverse database of customers, yet they send the ...

This article looks at the benefits of email newsletters, what email newsletters can do for business, what content to include in email newsletters as well as some handy tips make your newsletters prof...

If your subject lines don’t identify your business and explain what the email is about, or if they sound too ‘spammy’ then your readers won’t open them and your campaign won’t generate the r...

If you plan to manage the community yourself, pick something that you are knowledgeable about and interested in. Because there are already so many online discussion forums available, it's best to serv...

When it comes to your website, it’s not just what’s on the outside that counts. The front end of your website is your shopfront, so you’ve probably spent a lot of time getting that up to scratc...

Whether your business is new or old, online or offline, marketing is essential. And using both mediums together can result in even better returns on your marketing investments. Have a look at this art...

What’s so unique about your business? What makes your business stand out from the crowd. In the world of business, being unique is essential – if you’re the same as everyone else, then why shoul...

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. ...

Utilising the power of surveys, can be a simple yet extremely valuable step for a business. As you are totally blind without your customers valuable opinion. Their opinion tells the company, about the...

This article gives you a few tips on how to build your database of contacts and tips on putting together a sign-up form for people to join your database. It is important to build your database of clie...