Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to use social media to get more customers

By Bloomtools Subscribe to RSS | January 5th 2012 | Views:
loading
 
  



Everyone is talking about social media – websites like Myspace and Facebook have millions of members and big businesses everywhere are using online communities and interactive content to attract customers and build their brand loyalty.

But social media isn’t just for corporate giants or catching up with old friends. Because the Internet has now matured to a level where websites are highly-functional and very affordable, small bricks and mortar businesses can use social media to get more customers and make more money online.

The key to this is making your website an online community where your customers can interact with you and each other, as well as offering engaging content and features that draw them back to the site regularly – because the more time they spend on your site, the more chances you have to get them to buy from you.

Here are some strategies for achieving this on your website and some practical examples to help you see how you can apply these ideas to your business:

Photo gallery

If you sell products, you should have a photo gallery of your range on your website – more than 50% of consumers research online before they come in-store to purchase so you should be using your website to draw them in. Photo galleries also have some other really interesting applications for different businesses and they are a great tool for engaging with customers and giving them a reason to return to your website (and even share it with their friends).

Hairdresser – ‘before and after’ photos of clients that have just had their hair done

Construction company – images of buildings in progress for owners to share with their friends

Costume hire shop – customers can upload their images and site users can vote for the best one

Internet Forum

Chat rooms are the best way to build a community around your business. Your customers can ask each other questions and discuss topics and if the chat room gets popular, you could have hundreds of visitors coming to your site on a daily basis to participate in conversation. The key to a successful forum is to make it worthwhile for people to participate – they need to get something out of it, so if you don’t have the type of business that easily generates discussion, you can attract participants by sharing your own expertise through your online forum.

Clothing retailer – once a week the owner does a live chat with site users to answer their fashion questions

Photographer – forum is a place for people to discuss the industry, make contacts and ask the photographer questions

Sporting club – members join the forum to discuss club issues and events as well as world sporting news

Classifieds system

The form of classifieds that we all know is newspaper classifieds, which is where you pay to place an advertisement in the newspaper to buy or sell something. Online classifieds work in the same way – you pay the website owner for the opportunity to advertise something on their site. This tool is ideal if you want to start an online business or directory because it’s an easy way to get your site making a profit for you and it builds a community of users that visit your site on a regular basis.

Camping store – as well as selling new products online, this store allows users to advertise second-hand equipment on their site for a small fee

Car yard – instead of selling the advertising space, this business uses the system to advertise all their cars for sale

Chamber of commerce – to make their site a complete local business directory, the chamber allows all businesses in the area to pay to advertise on their site

Bulletin board

This is a simple and effective way to introduce two-way communication between your business and your customers. A bulletin board allows you to post messages and information on your website and also for your customers to post their own messages – from events, to items for sale, to questions for your business or other users. It’s a very simple system, so it has a multitude of applications for different businesses. Also, the website owner retains control over the board and can block any inappropriate messages from being published, so it’s very secure.

Training company – use the board to post training session details and business news and clients can post their own questions or success stories

Real estate – the board is used for potential house buyers to ask questions to locals in the community and also for community announcements

Furniture manufacturer – this board is in a secure part of the website and is for the manufacturer to communicate with his stockists about the products

Competitions

Everyone loves to win something, so competitions are a very successful tool for your website. They have multiple benefits – building up your database with all the entrant’s details, up-selling and promoting your products in a different way, and also getting people to visit your site regularly. If you do run a competition on your website, always offer something valuable as the prize so you get a lot of entries, make sure get the proper permits and get entrants to subscribe to your newsletter so you can continue to market to them.

Interior decorator – get current clients to refer a friend and they can go in the draw for a $200 discount off their next room makeover

Butcher – get customers to submit a review of their favourite product and go in the draw to win a month’s supply of meat

Financial planner – after reading the financial planner’s ebook on money advice, clients and potential clients can go in the draw to get a free consultation

Surveys

Surveys are one of the most underrated lead generation tools for business, and because they can now be conducted online, they are really simple and cost-effective. All businesses should use customer feedback surveys to improve their service, but because the question and answer format is so flexible, a survey can be designed to suit multiple businesses and multiple purposes – you are only limited by your creativity.\

Real estate agent – potential buyers complete a survey about what they are looking for in a house and the agent emails them relevant properties

Coffee shop – customer answers short questions to determine how they want their coffee, then it is made by the staff for the customer to pick up or have delivered

Fashion retailer – site user answers some questions about their clothing and shopping habits and then they get access to a VIP sale

Getting results online is all about being different and offering something that attracts people to your website and then keeps them coming back. There are a lot of web tools out there, so you need to sit down and think about creative ways to use them in your business and then find a website developer that has the software, team, experience and reliability to deliver a quality solution for your business.

Bloomtools - About Author:
This article was provided to you by Bloomtools, Australasia's leading website developer. With Offices in Melbourne, Newcastle, Gold Coast, Brisbane, Sunshine Coast and Wellington New Zealand. Online business solutions provider – SEO, Websites (with simple to use Content Management System),

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/how-to-use-social-media-to-get-more-customers.htm

Related Seo Articles Subscribe to RSS

Prosper in the field of web designing and seo with Phoenix Arizona web designing company
Published by Tony Bryan on June 7th 2012 | Seo
Make the best choice of phoenix SEO consultant for the better management of SEO services for your we...
 
Using Twitter as Part of Your Social Media Marketing Plan
Published by Cathey Lee on March 16th 2012 | Seo
People on Twitter follow influencers and key experts in the industries they are interested in. It is...
 
Facebook fans and likes for better business marketing
Published by Furnandosucre on March 14th 2012 | Seo
Internet is the fastest medium to spread any news or information across the widest range of people w...
 
Google's New Sales Solutions for Schemer
Published by Anand Soni on December 13th 2011 | Seo
This article explains about the new application of Google “Schemer” and its sales solutions proc...
 
Rankbyte Link Building Services: Connecting Websites
Published by Bernadette on June 18th 2012 | Seo
Link building is a great way to promote your website but it takes a lot of time and effort. It’s b...
 
Increase Online Presence of your Business with SEO Vancouver
Published by Simon David on February 13th 2012 | Seo
Choose the best SEO Vancouver services to enhance your business’s visibility online. Browse the we...
 
Add Publicity on the Web with SEO Consultant to Breed Traffic
Published by Bidyut Bikash Dhar on February 22nd 2012 | Seo
SEO profession has developed into a set of contrasting professions that move your web page into the ...
 
The Different Aspects of Washington SEO
Published by Julia Roger on December 6th 2011 | Seo
Washington is one of the most important states of America both in historical sense and business sens...
 
Hire SEO Expert to Boost Website Ranking
Published by Offshoregeeks on March 5th 2012 | Seo
Exactly like whatever else in terms of Search engine optimization you want the most effective, so in...
 
The lead role of SEO in Web promoting
Published by Robert King on December 16th 2011 | Seo
Off-Page optimisation is the method of link building “Backlinks” to your domain from various web...
 
SEO New York- Ranking Play an Essential Role
Published by Regau Flowers on December 27th 2011 | Seo
SEO New York suggest and performs many activities life page load time, if online visitor arrived on ...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...
 
Growing Process and Strategy Definitions in Search Engine Marketing
Published by Raj Gautam on March 14th 2012 | Seo
Service providers also offer an extensive proven search engine marketing services to help organizati...
 
SEO Marketing: Keeps You Alive Online
Published by Julia Roger on March 22nd 2012 | Seo
Companies just educate them what their brand can do for them but companies fail to see that what act...
 
A Conceptual Geography of Search Engine Optimisation
Published by Trevor Southwold on January 19th 2012 | Seo
Here you will find a basic explanation of some of the central concepts in search engine optimisation...
 
SEO Irvine Provides you with Winning Business Solutions
Published by James Blee on July 11th 2012 | Seo
Search Engine Optimization is necessary for improving the online presence status of any website. If ...
 
SSCS World Provides Different Web Design Services
Published by Avinash Pathak on July 3rd 2012 | Seo
You should hire the right company to design the website of your company. Remember that your website ...
 
Hire the Services of Tampa SEO for Higher Visibility
Published by David Bens on November 30th 2011 | Seo
The website without traffic is of no use. The tampa seo will make sure that one will rank in search ...
 
Research Says Apple World's Biggest Smartphone Maker to Develop Greater Business Too
Published by Anand Soni on February 3rd 2012 | Seo
This article explains about the potential online business development in the Apple Phones as it is t...
 
Many Benefits of Search Engine Optimisation
Published by Bennyhunter on July 4th 2012 | Seo
Search engine optimisation (SEO) is a powerful online marketing technique. It is also a cost effecti...
 
SEO in Brisbane
Published by ElijahJett on August 25th 2012 | Seo
Search engine optimization SEO is the way to get your website to work best with different search eng...
 
SEO in Brisbane
Published by ElijahJett on August 25th 2012 | Seo
Search engine optimization SEO is the way to get your website to work best with different search eng...
 
SEO in Brisbane
Published by ElijahJett on August 25th 2012 | Seo
Search engine optimization SEO is the way to get your website to work best with different search eng...
 
SEO Packages: Now available at affordable prices in the Market
Published by Punit Thakkar on August 24th 2012 | Seo
Affordable SEO packages have become the need of an hour. Markets are bleeding with such companies; y...
 
SEO: an integral tool of online marketing
Published by Dinesh Sarabhai on August 23rd 2012 | Seo
Have you ever taught why your company’s website is not getting enough recognition, which it should...
 
Recent Changes to SEO That You Should Know About
Published by Martin Goodyear on August 22nd 2012 | Seo
Search Engine Optimisation (SEO) is highly inter-twined with the technology market. The slightest sh...