Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to integrate your online and offline marketing for your online business

By Bloomtools Subscribe to RSS | January 5th 2012 | Views:
loading
 
  



Most businesses spend a large percentage of their profits on promoting their business online and offline to their customers. However, many of these businesses are missing out on the full benefit of their marketing activities because they are not integrating the offline activities with their online presence.

Integration is very important because you will be missing out on many potential customers if the online and offline aren’t working together. For example, if a prospect comes across an advertisement for your business without your website address in it, they won’t be able to access further information and will go to another business.

Also, customers can become very confused if there is not obvious relationship between what they see on your website and what is in your brochures or newspaper ads. To ensure you are getting the most value for money out of all your marketing, follow the tips below to get your online and offline marketing working together.

There are several really easy ways to integrate online and offline marketing of your business:

Match the look and feel

Your website and online marketing needs to look similar to your offline branding. If your emails don’t look the same as your brochures or you use a different logo on your website to the one you use in your newspaper ads, people won’t recognise your brand and you will lose customers. So make sure your corporate colours and your logo are consistent throughout all your marketing.

Use the same slogans and messages

Any catch phrases or messages that you include in one of your marketing activities should be carried over into all of them. Your main business slogan should appear on every piece of marketing material that you create, and messages from particular offline campaigns should appear on your website. The best way to get people to remember you brand and become your customers is consistency, so make sure you use the same messages in all your marketing.

Put your website address on everything

This is by far the easiest way to integrate your online and offline marketing, and it is usually the most overlooked. Your website address needs to appear on absolutely everything – there is no point having one if you aren’t telling people about it. Put it on your business cards, letterheads, invoices, brochures, uniforms, outdoor and car signage and in every single advertisement you create. This will increase your website traffic and your sales leads.

Use the keywords that appear in your offline ads

Everyone in business is talking about keywords, because they have become one of the most important factors in marketing campaigns. To get your online and offline activities working together, you need to use the keywords from your offline ads in your website or bid for them on search engines. This will ensure that people who see your ad and then search for something they read in it will be directed to your site.

Link landing pages to your ads

For your advertising campaigns to be successful, they must have landing pages on your website. To fully integrate your offline and online marketing, any campaigns that you run must be linked to a landing page. So if a prospect sees your newspaper ad with a particular offer, they can type in the URL in the ad and be taken to a page that is all about the offer they saw in the ad. Your offer will generate far more leads and sales if it links to an effective landing page.

Successful marketing is all about consistency, so take these steps to get your online and offline marketing working together. These strategies will give you a stronger brand and more leads and sales from your marketing.

Bloomtools - About Author:
This article was provided to you by Bloomtools, Australasia's leading website developer. With Offices in Melbourne, Newcastle, Gold Coast, Brisbane, Sunshine Coast and Wellington New Zealand. Online business solutions provider – SEO, Websites (with simple to use Content Management System),

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/how-to-integrate-your-online-and-offline-marketing-for-your-online-business.htm

Related Web Design Articles Subscribe to RSS

Techtrend Solutions | Web designing and development company, Bangalore
Published by Kumaran1 on December 27th 2011 | Web Design
Tech Trend is a leading website Design & web development company with specialization in web designin...
 
Advantages of Services of web development company India
Published by Infoware Solutions on April 14th 2012 | Web Design
A website development company develops most up-to-date better equipments to expand diverse web funct...
 
Website development tips to design a search engine friendly website
Published by Ram Shrma on June 11th 2012 | Web Design
These Website development and designing tips will help you in the process of setting up a website bu...
 
Web development service for your mid size business
Published by Redball Infotech on April 25th 2012 | Web Design
Everyday millions of people are turning towards the internet to with the hope to bring desirable and...
 
What makes website design different from website development?
Published by Mark Wilston on March 19th 2012 | Web Design
In the field of website design and development, these two terms are often used inter changeably and ...
 
Are you getting what exactly you expect from your web development services?
Published by Mansi Gupta on December 14th 2011 | Web Design
Choice of correct technology, development, testing & source control tools, compliant modes of develo...
 
Magento Web development: Right path for business development
Published by Mark Wilston on March 21st 2012 | Web Design
It is a tumultuous time today, to be a businessman. With the rise in terms of technology etc, there ...
 
Is Magento a right Ecommerce choice for your store development?
Published by Mark Wilston on March 27th 2012 | Web Design
In today's time there is no dearth of ecommerce website development solutions. There are plenty of t...
 
PHP web development: Highly recommended programming language by professionals
Published by Jayneel Patel on December 10th 2011 | Web Design
Do you want to know why qualified professional web developers have shifted to PHP Web development? R...
 
Regular Review of the development process is Crucial for successful project development
Published by Hannah Raasch on January 2nd 2012 | Internet Business
Successful project development is only successful if the person in charge of the development process...
 
Outsource Java development to India
Published by Rajeev Ranjan on June 4th 2012 | Web Design
Being a popular scripting language, JAVA calls for some specific programming antics that have been i...
 
Conceptualize web development Sydney services
Published by Boris Kotevski on December 30th 2011 | Internet Business
It is true that, if you are ready with proper concept then web design service Sydney will be easier ...
 
Web development tips – Optimizing Images for SEO
Published by Jackob Willson on February 8th 2012 | Web Design
Optimizing your images is as crucial to your web development project as any other exercise. Provide ...
 
Hire iphone app developers for iphone development at affordable price.
Published by Deepa Gupta on January 7th 2012 | Web Design
Hiring an expert and proficient iphone app developers is not an easy task. They must understand your...
 
Follow PSD to WordPress conversion for WordPress website development
Published by Adam Parker on April 4th 2012 | Web Design
WordPress is the simplest and the most popular award winning content management system. It was basic...
 
Mobile Web design development-What You Need to Know
Published by Sitikantha Pattnaik on December 6th 2011 | Web Design
To beat the web development competition levels many web development companies are trying their hand ...
 
The Undeniable Importance of website development Sydney services
Published by Boris Kotevski on January 5th 2012 | Internet Business
Website development Sydney is becoming a popular medium for introducing your small world and profess...
 
How to Avoid Risks associated with offshore web development services
Published by Alicia Savino on August 8th 2012 | Web Design
Everyone knows that there are many benefits of outsourcing business requirements to offshore vendors...
 
Useful features of web development services
Published by Adytum on March 2nd 2012 | Web Design
With the advancement of technology, the demand for web development services is increasing at a very ...
 
Affordable web development services-cheap yet exclusive
Published by Jerome Smith on June 2nd 2012 | Web Design
In today’s times, nothing in this world can survive without publicity. Everything needs to be adve...