Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Writing Effective Subject Lines

By Bloomtools Subscribe to RSS | January 4th 2012 | Views:
loading
 
  



Once you have written all the content within your email, it’s all done and ready to be sent out, right? Wrong! You’ve forgotten the subject line, one of the most crucial factors in email marketing success.

The subject line is what appears alongside your name (the sender) in your recipient’s email inbox and identifies what your email is about. Writing subject lines is particularly difficult because you are limited to around 50 characters because this is all that is displayed by your recipient’s email program. This means you need to keep it short and sharp and make the most of every single character you have. It also means that you may not be able to mention everything in the subject line that is covered in the email. Therefore, you need to be like a journalist when they write headlines – choose the most newsworthy angle and focus on that in your subject line. Writing an effective subject line is a very important aspect of email marketing.

Here are some tips for writing your subject line:

Make it informative – as mentioned, the subject line needs to immediately tell the reader what the email is about so they can make the decision to open it or not. If your subject line doesn’t contain enough detail, the recipient will probably delete it, or worse, mark it as spam. Remember, all consumers view emails from a WIIFM (‘What’s In It for Me’) perspective and will only open an email from you if the subject line indicates they will get something out of reading it. Many experts now also recommend including the name of the newsletter or mailing list in square brackets at the start of the subject line so the recipient can immediately recognise the email as something they have signed up for. For example: [Bloomnews] Subject Line Tips, Discount Offer. This example includes the name of the newsletter and also two important features of the email that will attract attention.

Don’t be misleading – the quickest way to lose a customer is to lie to them. This rules applies to email subscribers too – if your subject lines are misleading and the reader doesn’t get what they were expecting from your email, they will simply unsubscribe from your mailing list. So don’t promise things in the subject line that the email doesn’t deliver on. For example, the subject line “Free shipping on all items this week” will probably send your open rate through the roof, but if the contents of your email explain that free shipping is only for orders over $500, only to selected regions and only for the second item purchased, your readers won’t be impressed. It will more than likely damage their opinion and trust of your brand or encourage them to mark your emails as spam, preventing any future communications from you.

Create interest – while it’s important that your subject lines are informative, it also needs to grab the attention of the recipient and make them want to open your email. Your campaigns will be competing with dozens of other emails in your recipient’s inbox, so your subject line needs to be intriguing so you stand out from the crowd. To create interest, your subject line needs to have a hook that will stimulate the recipient’s brain and make them open the email. Some great hooks include humour, making money, saving money, benefits and fear – all of these things appeal to people in different ways and can make them curious enough to open your email

Work with the sender line – when sending emails, many business people only focus on the subject line because it is one of the most talked about parts of the email. However, they should also be thinking about the sender line and ways to integrate it with the subject line for better results. The recipient will look at both lines to determine what the email is about and if the sender can be trusted. The sender line should contain something that identifies your business – such as the company name as the sender or the name of a person from the organisation combined with the company name. Maximising the sender line also has the added benefit of giving you the full length of the subject line to focus on grabbing the recipient’s attention.

Test, test, test – there is every chance that a small change to your subject line could significantly increase the open rate for your emails, but you will never know this unless you conduct testing. For some businesses with small lists or basic software, testing may not be possible, but if it is then you should definitely be doing it. The easiest way to test subject lines is to segment your audience into groups and send the same email with different subject lines to each group to see which line gets the best open rate. Then use a similar type of subject line for your next campaign and so on, with a new test every few months.

Follow these tips and you will soon be writing effective, attention grabbing subject lines that send your open rate through the roof!

Bloomtools - About Author:
This article was provided to you by Bloomtools, Australasia's leading website developer. With Offices in Melbourne, Newcastle, Gold Coast, Brisbane, Sunshine Coast and Wellington New Zealand. Online business solutions provider – SEO, Websites (with simple to use Content Management System),

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/writing-effective-subject-lines.htm

Related Web Design Articles Subscribe to RSS

The importance of website graphic design
Published by Kate Milano on January 27th 2012 | Web Design
The aim of website design is to plan and create a website. Web designers use text, images, digital m...
 
Website development tips to design a search engine friendly website
Published by Ram Shrma on June 11th 2012 | Web Design
These Website development and designing tips will help you in the process of setting up a website bu...
 
The benefits of choosing professional website design services
Published by JohnRyder on June 11th 2012 | Web Design
Creating an amazing website for the business is an essential part for marketing the business online....
 
Important Rules for web design
Published by Arinfotech on January 11th 2012 | Web Design
Readers to your website should be able to discover what they are looking for within about three impo...
 
Website design services and its details
Published by Aiden Gaelic on June 9th 2012 | Web Design
Life has become very busy for individuals to take out time for designing their own websites. If one ...
 
Buy business web design – advise for small businesses.
Published by Anthony Mckeown on March 7th 2012 | Web Design
Small businesses have been joining the league of large industries marketing their products online. T...
 
How can a business be promoted through website design?
Published by Steve John on February 14th 2012 | Web Design
The field of web designing can prove to be very much beneficial, in terms, of brining revenue. When ...
 
Best web design
Published by Katemiddleton on March 16th 2012 | Web Design
Web design is a technique to plan and then create a web page or a site. Text, images, digital media ...
 
San Jose Website design for a productive website
Published by Shirley on July 30th 2012 | Web Design
We all are well aware of the fact that we are living in a technological age where people use technol...
 
Improve your operational presentation through Web design Agency, London
Published by Robert King on January 3rd 2012 | Web Design
Web design agency, London maximizes your benefits by making sure that your website fulfils each expe...
 
Templates designer: best way to design your website more appealing in short time
Published by Thinkkeno on May 7th 2012 | Web Design
Most of the developing business owners try to opt for the website templates instead of taking servic...
 
Web design Miami- your one-stop solution to digital marketing dominance
Published by Coloprilreview on July 23rd 2012 | Web Design
Propel your sales figures to new heights with the expert internet marketing solutions of Web design ...
 
Web design studio
Published by Rajkumar Kaushal on June 4th 2012 | Web Design
if you are planning to start a web designing business, you should concentrate on opening a web desig...
 
Choose the right CMS web design and control your site!
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
CMS stands for ‘Content Management System’ and it is a system that allows the user to control th...
 
Get associated with Web design India to make a way towards success!!!
Published by Deepak Verma on December 21st 2011 | Web Design
Web design India serve Custom website design Solutions to every clients on local, national and inter...
 
Important role of web design companies in the industry
Published by Avinash Pathak on April 23rd 2012 | Web Design
Businesses and brands owe a lot to the companies offering a host of various web design services. Thi...
 
Benefits of outsourcing web design services to India
Published by Rimi on April 20th 2012 | Web Design
Outsourcing your web design project to India saves on cost, time and labor. You can have your websit...
 
Graphic design services- a important factor in competitive world
Published by DAVID Wheeler on January 10th 2012 | Web Design
Here I have given some points that should be considered while hiring Graphic Design services. Graphi...
 
Importance of having a corporate web design
Published by Cathewrathan on May 25th 2012 | Web Design
In order for you to earn a lot from your online marketing strategy, you really need to employ workab...
 
Web design firm usa
Published by Rajkumar Kaushal on June 2nd 2012 | Web Design
Are you one of those people who do not like to work under any boss or do not prefer to take orders? ...