Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to maximise your unique online business

By Bloomtools Subscribe to RSS | January 5th 2012 | Views:

I have met numerous businesspeople throughout my career and it continues to amaze me that most of them have no idea what makes their business unique. When asked to describe their business, they give a generic answer such as “we sell cars”, or “we do your taxes”, and while this is an accurate description of their business, they haven’t done anything to differentiate themselves from their competitors.

This is why you need a USP – there are probably lots of businesses in the marketplace that have similar products or services as yours, so you have to know what makes yours better. Most businesses haven’t identified their USP, but all businesses have something that others don’t and they just need a bit of help finding it.

Here are a few questions to ask yourself that will help you discover your USP:

If you were a customer, why would you come to your business?

What do your current customers rave about within your business?

What do you do better than your competitors?

What can you offer that your competitors can’t?

Once you have decided on your USP, you need to explain it thoroughly. It is not enough to simply say what makes you unique – you need to define exactly what it is that you do better and then prove it, demonstrate it and display it. For example, if your USP is ‘we have better service’, you need to:

Define it – “we have a team of dedicated customer service officers, 24/7 customer support, and offer extensive value-adding services”

Prove it – display testimonials from real life customers on your website that detail your excellent service

Demonstrate it – organise hands-on workshops, information evenings or ‘how to’ guides to show your customers how much better your service is

Display it – promote your good service in all of your marketing activities so it becomes synonymous with your business

As I have mentioned, the importance of uniqueness also rings true with websites. Having a website that stands out from the crowd is often overlooked because many businesspeople think that just having a website is enough. But in today’s business world, it isn’t – there are billions of websites out there, so you need to do something to make yours unique.

Many of your prospective new customers will find out about your business through your website. This means that your site needs to be unique enough to capture their attention and help make the sale because if it’s not, the customers will simply leave your site and will probably end up buying from a competitor that has a more unique website.

Here are some great tips for making your site unique using IntoResults, the complete Internet Marketing software package that works together with your Bluehype website:

Case studies – you can put together a collection of examples of how customers have used your products successfully and display them on your website

Testimonials – gather statements from some of your best clients that describe their positive experience of working with you and display them on your website

Photo gallery – an interactive gallery where visitors can view pictures of your products, clients using your products, your staff etc.

Product catalogue – display your products, with detailed descriptions, on your website so visitors can see your entire product range

Blog – publish on online journal of your business news and events on your website, and give visitors the opportunity to give feedback and make comments

Forum – facilitate discussion amongst website visitors on a variety of topics, which will build a community and keep visitors coming back to your site

So my challenge to you is to spend a few minutes thinking about the USP of your company, or the many ways you can make your website unique. These few minutes might just help you generate new leads, attract more customers and create revenue for your business.

For more information on this and other topics, visit

Bloomtools - About Author:
This article was provided to you by Bloomtools, Australasia's leading website developer. With Offices in Melbourne, Newcastle, Gold Coast, Brisbane, Sunshine Coast and Wellington New Zealand. Online business solutions provider – SEO, Websites (with simple to use Content Management System),

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related E-Commerce Articles Subscribe to RSS

Core modules provided by Octashop for ecommerce businesses
Published by Sanchita Kumari on June 7th 2012 | E-Commerce
Octashop is an end to end managed ecommerce solution helping lots of companies to reach at high leve...
A good e-commerce software will lead your website to success route
Published by Owen Pearce on December 3rd 2011 | E-Commerce
There are now lots of options available to you if you want to make an e-commerce software....
Car DVD Player - an Useful Device for Convenience Security Entertainment
Published by Autodvdgps on June 14th 2012 | E-Commerce
With the rapid development of automotive industry and information technology, people now not only us...
Selecting the Right Content Management System for your Website
Published by Alisa Rozzy on March 20th 2012 | E-Commerce
Content management system is an important part of website development which gives it versatility and...
Some of the Augmented Process
Published by Rueben Ashton on March 16th 2012 | E-Commerce
Software is growing much more quickly in comparison we have; a factor that been recently seen as top...
Hiring a high skilled ecommerce web design is a must for your online store?
Published by Glen Jones on December 31st 2011 | E-Commerce
Designing an eCommerce website is dissimilar from any other kind of website in myriad ways. The desi...
Augmented reality: the easiest broadening research
Published by Gary Darnell on March 20th 2012 | E-Commerce
On the net has grown to become needs to be section of today’s total. The strategies based on we wh...
Seeking the Best SEO Firm: Points to Remember
Published by Fusion on March 12th 2012 | E-Commerce
Choosing the best SEO firm involves a lot more than just assessing cost. It’s important to choose ...
Tripod Accessories, Carbon Fiber Tripod and Professional Tripod
Published by 3leggedthing on May 10th 2012 | E-Commerce
United Kingdom and United States photographers wait till you experience the best quality tripod syst...
What suits best to an Online Business: Magento Community or Magento GO?
Published by ZestTech Solutions on July 27th 2012 | E-Commerce
Magento, the most popular ecommerce platform has variety of editions that can be used by the busines...
Diablo 3 Gold Farmers Infiltrate Countless Accounts, Saving Up for RMAH
Published by Elena Lu on August 5th 2012 | E-Commerce
An alleged Chinese gold farmer has come forward to talk with Markee Dragon, a video game enthusiast ...
Augmented Reality Marketing: How to Use Specific Different Applied science to match your Providing Goal setting
Published by Glen Marshall on February 13th 2012 | E-Commerce
An illustration of this could be a providers when put together the AR handset mobile app in the droi...
Online Shopping Portals for Gift Ideas and Purchase
Published by Ashley Simmons on April 4th 2012 | E-Commerce
The online shopping portals are now quite renowned and the shopping websites give interesting gift i...
Strengthen Your Business with the Help of Skilled Magento Developers:
Published by ZestTech Solutions on June 6th 2012 | E-Commerce
Hiring skilled Magento developers, small enterprises can give a fine powerful takeoff to their busin...
How Metal Recycling Has Helped in Growing the Global Manufacturing Supply Chain
Published by John Smith on December 13th 2011 | E-Commerce
Metal Recycling has played a major role in growing the global manufacturing supply chain. It is due ...
How can i Boost Return on Ad Spend
Published by Carlyle Smith on December 27th 2011 | E-Commerce
In the financial system, following funds is important. Businessess wish to prepare a marketing solut...
Strengthening your online business with operation management
Published by Sanchita Kumari on August 24th 2012 | E-Commerce
It is important to have everything in order when you are into online business. From production to pr...
Several Aspects About Car Camera - Help You Easily Choose a Suitable One
Published by Rayban on March 28th 2012 | E-Commerce
This can provide real-time video for the driver of anything which is happening outside and what is b...
Learn How to Play Online Bridge the Card Game
Published by Helly Nickolas on February 6th 2012 | E-Commerce
Well Come to The Bridge Shop – Here You can Get online e-books, Bridge Playing Software, DVD’s F...
Send Flowers to Kota anywhere, anytime
Published by Sendflowerstojaipur on April 16th 2012 | E-Commerce
Send Flowers to Kota is the one of the most popular florist in Kota. This online shop offers Gifts, ...
Strengthening your online business with operation management
Published by Sanchita Kumari on August 24th 2012 | E-Commerce
It is important to have everything in order when you are into online business. From production to pr...
Advantages of Ecommerce Website Development
Published by 48bananas on August 23rd 2012 | E-Commerce
With the ecommerce website development, bring your business to the fore in the online medium and boo...
Use shipping fulfilment services of OctaShop to ship your online products
Published by Sanchita Kumari on August 23rd 2012 | E-Commerce
If your business is doing well enough and your products are highly appreciated by the customers then...
Importance of internet marketing for online business
Published by Sanchita Kumari on August 22nd 2012 | E-Commerce
The internet has revolutionized the world especially for those who are in the business world. A few ...
Tips to customize “404 error, File not found” page on E-commerce websites.
Published by John Smith on August 22nd 2012 | E-Commerce
whenever you are shopping on E-commerce websites many times you may have come around errors such as ...
Facilitate your e-commerce with business consulting service
Published by Sanchita Kumari on August 21st 2012 | E-Commerce
If you are into online business and want to increase your sales or revenue then you need the help of...