Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to maximise your unique online business

By Bloomtools Subscribe to RSS | January 5th 2012 | Views:
loading
 
  



I have met numerous businesspeople throughout my career and it continues to amaze me that most of them have no idea what makes their business unique. When asked to describe their business, they give a generic answer such as “we sell cars”, or “we do your taxes”, and while this is an accurate description of their business, they haven’t done anything to differentiate themselves from their competitors.

This is why you need a USP – there are probably lots of businesses in the marketplace that have similar products or services as yours, so you have to know what makes yours better. Most businesses haven’t identified their USP, but all businesses have something that others don’t and they just need a bit of help finding it.

Here are a few questions to ask yourself that will help you discover your USP:

If you were a customer, why would you come to your business?

What do your current customers rave about within your business?

What do you do better than your competitors?

What can you offer that your competitors can’t?

Once you have decided on your USP, you need to explain it thoroughly. It is not enough to simply say what makes you unique – you need to define exactly what it is that you do better and then prove it, demonstrate it and display it. For example, if your USP is ‘we have better service’, you need to:

Define it – “we have a team of dedicated customer service officers, 24/7 customer support, and offer extensive value-adding services”

Prove it – display testimonials from real life customers on your website that detail your excellent service

Demonstrate it – organise hands-on workshops, information evenings or ‘how to’ guides to show your customers how much better your service is

Display it – promote your good service in all of your marketing activities so it becomes synonymous with your business

As I have mentioned, the importance of uniqueness also rings true with websites. Having a website that stands out from the crowd is often overlooked because many businesspeople think that just having a website is enough. But in today’s business world, it isn’t – there are billions of websites out there, so you need to do something to make yours unique.

Many of your prospective new customers will find out about your business through your website. This means that your site needs to be unique enough to capture their attention and help make the sale because if it’s not, the customers will simply leave your site and will probably end up buying from a competitor that has a more unique website.

Here are some great tips for making your site unique using IntoResults, the complete Internet Marketing software package that works together with your Bluehype website:

Case studies – you can put together a collection of examples of how customers have used your products successfully and display them on your website

Testimonials – gather statements from some of your best clients that describe their positive experience of working with you and display them on your website

Photo gallery – an interactive gallery where visitors can view pictures of your products, clients using your products, your staff etc.

Product catalogue – display your products, with detailed descriptions, on your website so visitors can see your entire product range

Blog – publish on online journal of your business news and events on your website, and give visitors the opportunity to give feedback and make comments

Forum – facilitate discussion amongst website visitors on a variety of topics, which will build a community and keep visitors coming back to your site

So my challenge to you is to spend a few minutes thinking about the USP of your company, or the many ways you can make your website unique. These few minutes might just help you generate new leads, attract more customers and create revenue for your business.

For more information on this and other topics, visit www.bluehype.com.au.

Bloomtools - About Author:
This article was provided to you by Bloomtools, Australasia's leading website developer. With Offices in Melbourne, Newcastle, Gold Coast, Brisbane, Sunshine Coast and Wellington New Zealand. Online business solutions provider – SEO, Websites (with simple to use Content Management System),

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/e-commerce-articles/how-to-maximise-your-unique-online-business.htm

Related E-Commerce Articles Subscribe to RSS

Choice of Directory US News Submission Services
Published by Billy Tran on February 10th 2012 | E-Commerce
There are two main reasons that would seek to exalt anyone Directory submission services. One, they ...
 
Article Writing - the Search for a Website Builder for Business
Published by CYNTHIA VALDEZ on April 23rd 2012 | E-Commerce
Article Writing whether you are starting your business or your business online, your website is very...
 
Explore the World of Books Easily Sitting at Your Home Through Online Bookstore
Published by Khalil Huseni on March 15th 2012 | E-Commerce
Online Bookstore is a new trend of buying some really good books for you comfortably sitting at your...
 
Why it is Too Crucial when You Choose Flex Developer and Air Developer for RIA Application
Published by JamesJoseph on February 15th 2012 | E-Commerce
You need a flex developer who can let you enjoy the best of both worlds, both in having a good desig...
 
Advertising agency of New Jersey Offers Logo and Web design
Published by John Seo on March 19th 2012 | E-Commerce
New Jersey Advertising Agency is a one-stop shop providing quality services at affordable prices. It...
 
Advantages of Octashop that helps in ecommerce businesses
Published by Sanchita Kumari on June 14th 2012 | E-Commerce
Octashop is a great organization that creates new channel for online businesses. It helps to reach b...
 
Best Shopping Cart New Buyer's Guidebook
Published by Farooq Khan on January 6th 2012 | E-Commerce
How To Get the Proper Cart for Yourself With many functions and various varieties of shopping carts,...
 
Car GPS Offer You Safer and More Convenient Driving Journey
Published by Rayban on May 8th 2012 | E-Commerce
When people hope to avoid the danger of getting lost when driving in the fast developing traffic, ca...
 
For all ecommerce web solutions use Personalive Services to widen your online customer database
Published by Swapnica Jain on May 24th 2012 | E-Commerce
Ecommerce is the way to conduct business and virtually every brand and company has an online presenc...
 
Augmented Reality Marketing: How to Use Specific Different Applied science to match your Providing Goal setting
Published by Glen Marshall on February 13th 2012 | E-Commerce
An illustration of this could be a providers when put together the AR handset mobile app in the droi...
 
Magento: Most Popular Ecommerce Development Platform
Published by Mark Wilston on March 2nd 2012 | E-Commerce
In today's time, ecommerce website development has become a necessity for every business. This is be...
 
Multiple models provided by Octashop for online business
Published by Sanchita Kumari on June 1st 2012 | E-Commerce
Octashop is a leading IT company that provides new age businesses solutions to various companies. Th...
 
Protecting Your Profits with Automated Phone Service Options
Published by SmithAllen on December 17th 2011 | E-Commerce
By using Automated Phone Service Options, the possibility of hacking is greatly reduced. Hackers ar...
 
A123: Apparent Field Head Within Lithium-Ion Battery Space
Published by Rayban on February 2nd 2012 | E-Commerce
A123 had a sound financial bottom prior to the giving as well as the share has been starting to chan...
 
How Help Desk Software Can Improve Your Online Business
Published by Amela Brooke on May 2nd 2012 | E-Commerce
The concept of helpdesk came up as an improvement suggestion to raise customer satisfaction. On call...
 
Three Widely-used Shipping methods for Shopping Online
Published by Autodvdgps on July 18th 2012 | E-Commerce
What's more, the price online is usually lower than that in local stores. When it comes to the onlin...
 
Easy Marketing Tips Internet Marketing Strategy for Your Online Business
Published by Mark Twain on December 1st 2011 | E-Commerce
To make your Internet marketing business running and winning may seem a daunting task to perform, bu...
 
Send Mothers Day Gifts with 5 Best Gift Ideas
Published by Amit Shah on April 27th 2012 | E-Commerce
Mother's Day is here again. It is one of the most popular of all such days that honour relationships...
 
OctaShop partnership with e- commerce businesses
Published by Sanchita Kumari on June 25th 2012 | E-Commerce
Octashop is a complete platform that gives new dimensions and opportunities to those who want to dev...
 
Ecommerce Shopping Cart for International Business Developments
Published by Farooq Khan on May 10th 2012 | E-Commerce
What is ecommerce? Ecommerce is normally connected with buying and selling items on the web. It is j...
 
Strengthening your online business with operation management
Published by Sanchita Kumari on August 24th 2012 | E-Commerce
It is important to have everything in order when you are into online business. From production to pr...
 
Advantages of Ecommerce Website Development
Published by 48bananas on August 23rd 2012 | E-Commerce
With the ecommerce website development, bring your business to the fore in the online medium and boo...
 
Use shipping fulfilment services of OctaShop to ship your online products
Published by Sanchita Kumari on August 23rd 2012 | E-Commerce
If your business is doing well enough and your products are highly appreciated by the customers then...
 
Importance of internet marketing for online business
Published by Sanchita Kumari on August 22nd 2012 | E-Commerce
The internet has revolutionized the world especially for those who are in the business world. A few ...
 
Tips to customize “404 error, File not found” page on E-commerce websites.
Published by John Smith on August 22nd 2012 | E-Commerce
whenever you are shopping on E-commerce websites many times you may have come around errors such as ...
 
Facilitate your e-commerce with business consulting service
Published by Sanchita Kumari on August 21st 2012 | E-Commerce
If you are into online business and want to increase your sales or revenue then you need the help of...