Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to maximise your unique online business

By Bloomtools Subscribe to RSS | January 5th 2012 | Views:

I have met numerous businesspeople throughout my career and it continues to amaze me that most of them have no idea what makes their business unique. When asked to describe their business, they give a generic answer such as “we sell cars”, or “we do your taxes”, and while this is an accurate description of their business, they haven’t done anything to differentiate themselves from their competitors.

This is why you need a USP – there are probably lots of businesses in the marketplace that have similar products or services as yours, so you have to know what makes yours better. Most businesses haven’t identified their USP, but all businesses have something that others don’t and they just need a bit of help finding it.

Here are a few questions to ask yourself that will help you discover your USP:

If you were a customer, why would you come to your business?

What do your current customers rave about within your business?

What do you do better than your competitors?

What can you offer that your competitors can’t?

Once you have decided on your USP, you need to explain it thoroughly. It is not enough to simply say what makes you unique – you need to define exactly what it is that you do better and then prove it, demonstrate it and display it. For example, if your USP is ‘we have better service’, you need to:

Define it – “we have a team of dedicated customer service officers, 24/7 customer support, and offer extensive value-adding services”

Prove it – display testimonials from real life customers on your website that detail your excellent service

Demonstrate it – organise hands-on workshops, information evenings or ‘how to’ guides to show your customers how much better your service is

Display it – promote your good service in all of your marketing activities so it becomes synonymous with your business

As I have mentioned, the importance of uniqueness also rings true with websites. Having a website that stands out from the crowd is often overlooked because many businesspeople think that just having a website is enough. But in today’s business world, it isn’t – there are billions of websites out there, so you need to do something to make yours unique.

Many of your prospective new customers will find out about your business through your website. This means that your site needs to be unique enough to capture their attention and help make the sale because if it’s not, the customers will simply leave your site and will probably end up buying from a competitor that has a more unique website.

Here are some great tips for making your site unique using IntoResults, the complete Internet Marketing software package that works together with your Bluehype website:

Case studies – you can put together a collection of examples of how customers have used your products successfully and display them on your website

Testimonials – gather statements from some of your best clients that describe their positive experience of working with you and display them on your website

Photo gallery – an interactive gallery where visitors can view pictures of your products, clients using your products, your staff etc.

Product catalogue – display your products, with detailed descriptions, on your website so visitors can see your entire product range

Blog – publish on online journal of your business news and events on your website, and give visitors the opportunity to give feedback and make comments

Forum – facilitate discussion amongst website visitors on a variety of topics, which will build a community and keep visitors coming back to your site

So my challenge to you is to spend a few minutes thinking about the USP of your company, or the many ways you can make your website unique. These few minutes might just help you generate new leads, attract more customers and create revenue for your business.

For more information on this and other topics, visit

Bloomtools - About Author:
This article was provided to you by Bloomtools, Australasia's leading website developer. With Offices in Melbourne, Newcastle, Gold Coast, Brisbane, Sunshine Coast and Wellington New Zealand. Online business solutions provider – SEO, Websites (with simple to use Content Management System),

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related E-Commerce Articles Subscribe to RSS

Online Newspapers - Whenever and Wherever You Want
Published by Khalil Huseni on July 12th 2012 | E-Commerce
Lives are nowadays becoming more and more hectic and there is hardly anytime to sit with a cup of te...
Online Deals – Every Shopper’s Delight
Published by Dips Dixon on April 26th 2012 | E-Commerce
Online deals can be really irresistible. Those who want to get designer labels at affordable prices ...
Bistro Zen Technologies Web Solutions Provider Firm Profile
Published by Karan Singh on December 21st 2011 | E-Commerce
Bistro Zen Technologies dealing with Web Development Solutions, Real Estate Web Solutions, E-Commerc...
Internet Marketing strategies and Solutions is the most effective and economic way to target clients
Published by OsmicTechnologies on January 18th 2012 | E-Commerce
Internet Marketing strategies and Solutions is the most effective and economic way to target client...
ECommerce Solutions: Getting Success in Online Business
Published by ZestTech Solutions on June 30th 2012 | E-Commerce
Ecommerce Development is one of the booming industries in the IT field. The trend of doing online bu...
Several Aspects About Car Camera - Help You Easily Choose a Suitable One
Published by Rayban on March 28th 2012 | E-Commerce
This can provide real-time video for the driver of anything which is happening outside and what is b...
What is Peripheral Vascular Disease PVD - paper essay
Published by Francis Casey on January 14th 2012 | E-Commerce
Peripheral vascular disease (PVD) usually refers to fatty deposits (atherosclerosis) that narrow the...
Boost your E-Commerce Website Development
Published by Mohit Saxena on March 21st 2012 | E-Commerce
E-commerce web development functions in all four significant industry areas. Its a autonomous workin...
Use shipping fulfilment services of OctaShop to ship your online products
Published by Sanchita Kumari on August 23rd 2012 | E-Commerce
If your business is doing well enough and your products are highly appreciated by the customers then...
Ecommerce Website Solution for Businesses and SME’s
Published by Ethanarcher on July 20th 2012 | E-Commerce
Website design England is globally known for web designing and web development services. Also, there...
Adding Classy Touch to Corporate Gifts to India
Published by Amit Shah on April 17th 2012 | E-Commerce
Claiming to tailor-make the gifts, GoGappa promises a classy touch to business gifts, providing with...
A Huge Collection of Best Selling Books in
Published by Khalil Huseni on February 7th 2012 | E-Commerce is the largest and the best online book store in Dubai and in UAE. Online shopping of b...
Extend Your Online Business with an Ecommerce Solution
Published by LogicSpot on November 30th 2011 | E-Commerce
Choosing the right e-commerce solution could be the difference between the success or failure of an ...
Octashop: Best e- commerce Company
Published by Sanchita Kumari on May 9th 2012 | E-Commerce
Octashop is one of the India’s largest e-commerce providers to various companies. This organizatio...
How to Find the Best Shopping Cart Software Nowadays
Published by Sonia Sharma on November 29th 2011 | E-Commerce
Shopping cart software was invented to pretend online purchases similar to storefront purchases in v...
Buy Books Online Ajman – the Doors to Happy Reading are Now Open!
Published by Khalil Huseni on June 26th 2012 | E-Commerce
"There is no friend as loyal as a book" quoted Ernest Hemmingway and thus enlightened the merits of ...
Is going to be Luxury Branding for your on the net Specific niche
Published by Olin R Murphy on June 23rd 2012 | E-Commerce
A large amount of brand name within the shame making use of the luxury branding flair internet based...
Magento GO with ShipWorks
Published by ZestTech Solutions on July 12th 2012 | E-Commerce
Magento Go, a boon for small and medium business enterprises is used to develop an elegant online st...
What you need to sell products and make money
Published by Sanchita Kumari on August 14th 2012 | E-Commerce
In today's highly competitive world, it greatly matters what you want to sell and which will be the ...
Keep an Update About the Scientific Developments with Science Books
Published by Khalil Huseni on April 18th 2012 | E-Commerce
Science has reached to impressive heights within a short period of time and reason behind this is th...
Strengthening your online business with operation management
Published by Sanchita Kumari on August 24th 2012 | E-Commerce
It is important to have everything in order when you are into online business. From production to pr...
Advantages of Ecommerce Website Development
Published by 48bananas on August 23rd 2012 | E-Commerce
With the ecommerce website development, bring your business to the fore in the online medium and boo...
Use shipping fulfilment services of OctaShop to ship your online products
Published by Sanchita Kumari on August 23rd 2012 | E-Commerce
If your business is doing well enough and your products are highly appreciated by the customers then...
Importance of internet marketing for online business
Published by Sanchita Kumari on August 22nd 2012 | E-Commerce
The internet has revolutionized the world especially for those who are in the business world. A few ...
Tips to customize “404 error, File not found” page on E-commerce websites.
Published by John Smith on August 22nd 2012 | E-Commerce
whenever you are shopping on E-commerce websites many times you may have come around errors such as ...
Facilitate your e-commerce with business consulting service
Published by Sanchita Kumari on August 21st 2012 | E-Commerce
If you are into online business and want to increase your sales or revenue then you need the help of...