Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Outdoor Digital Advertising is the Future of Advertising

By Harry Tan Subscribe to RSS | January 20th 2012 | Views:
loading
 
  



Advertising is more than just billboards anymore because static billboards will soon become a thing of the past. With the merging of digital media and out of home advertising, consumers will be exposed to customized and fully interactive forms of multimedia. Billboards are becoming more mobile, personal, and tailored to the specific needs of the consumer. Even outdoor advertising agencies are noticing this emerging change in the industry. Back in 2010, 24.4 billion dollars were invested in outdoor Digital Media advertising. And it is estimated that this year, investments on Outdoor Digital Advertising will expand by 8.3 percent which will be about 26.4 billion dollars. There was also an investment of 2.6 billion dollars back in 2010 for outdoor digital media platforms such as billboards and it is expected to double in 5 years with 5.2 billion dollars by the year 2015.

Why is it so effective? It is because 49 percent of consumers stop and interact with digital media advertisements while 13 percent of consumers stopping to watch plasma screen advertisements and 4 percent stop to look at poster advertisements. 70 percent of consumers that interacted with digital outdoor advertising also told another person about the advertisement within just 72 hours and 18 percent of consumers told even seven or more people. The results of digital ads such as Digital Billboards, have caused advertisers and marketers to turn to these new forms of Out of Home Advertising because they have seen the effectiveness of these ads and their return on investment.

It is predicted that 9 out of 10 out of home advertisements will be digital by the end of the decade which will give birth to even more outdoor digital advertising. Outdoor advertising will soon be tailored to the situations of customers through contextual advertising. Advertisements will soon be creating environmental advertising by involving all the five senses of the consumers. Holographic video, sound, lighting and smell integration will be used to develop a new ad experience that will create a lasting effect on the consumer’s memory of the ad experience. Near field communications or NFC which is a group of short- range wireless technologies currently used in some smart phones will pave the way for a new means of out of home advertising. Outdoor advertisements will be able to provide well- tailored and effective ads to consumers and potential consumers. And with the use of outdoor digital media tools, advertisers and marketers will be able to create personalized advertisements using the consumer’s detailed profiles from their public social media profiles. Outdoor advertisers, marketers and even Out of Home Media Owners will be able to turn out of home advertisements into the ultimate form of user interaction. Digital and high- tech outdoor advertisements are the future of Effective Advertising.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/outdoor-digital-advertising-is-the-future-of-advertising.htm

Related Advertising Articles Subscribe to RSS

Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...