Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

A guide to effective subway advertising

By Harry Tan Subscribe to RSS | March 12th 2012 | Views:
loading
 
  



Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuable real estate provided it's located in high traffic areas. Subway ads, however, cost much cheaper in this regard and it offers you multiple hits all at the same time. That’s minimal cost, maximum exposure, since there are a lot of people using subways every day, and subway ads move through your target market. And this type of advertising works best for companies that have a decent budget and a broad customer base. Here’s how to get started on Subway Advertising:

1. Determine how much exposure you need

Are you going to use the train only? Or other parts of the whole subway platform too? Wrapping the train with your ad will definitely take your message to where the people are. Your ad will be exposed along the route that the train takes. Advertisements inside the train are no different. They will also be able to reach the consumers that you weren’t able to reach with other Advertising and Marketing media. Using the different ad spaces on the subway platform will also help you target the millions of people that ride the subway every day. No matter what you choose, subway advertising will make sure that your ad is exposed to a lot of people thus increasing its chances for success.

2. Plan your routes

Contact the Best Advertising Agency and ask if it’s possible for your ad to run on your specified routes. It will increase the chances on hitting your target market. You can make advertisements that are colorful, eye catching, easy to use and budget friendly to reach your target market in different areas. With the help of an advertising agency, you will be able to increase your chances of creating an Effective Advertising campaign.

3. Design matters

Total recall is what you’re aiming for, and to do that you have to have a design which features contrasting colors. Your copy should be limited to 8 to 10 words only, sometimes as low as 3 to 5 depending on the copy. Using big and humongous pictures will extremely help your campaign. Statistics show that the human mind only has 7 seconds worth of ad recall so make sure that you subway advertising counts and plan your layout carefully.

4. Quality material are important

Some industry insiders claim that the material used for ad campaigns is important. But actually, the material used is as important as the design itself. Never use cheap vinyl stickers. Instead, use stickers that can stand the elements. Laminating the stickers used in subway advertising could also be beneficial but also costs a lot. Choose a sticker which are durable, high-quality and easily removable so as to avoid destroying the vehicle’s “skin.” The same goes for other Subway Advertising platforms.

5. Monitor your campaign

They say that the sale doesn’t end on the sale itself. You’ve got to constantly monitor the look and the exposure of your subway advertising campaign. You have to consistently check the material if it’s worn out or check for any discoloration.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/a-guide-to-effective-subway-advertising.htm

Related Advertising Articles Subscribe to RSS

Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Get your favourite continental delight by ordering online at subway delhi
Published by Sandeep Arora on April 3rd 2012 | Business
For the continental food freaks Subway is one of the most favourite destinations and the for the foo...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...