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How to select the most effective advertising media

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How to select the most effective advertising media

By Harry Tan Subscribe to RSS | April 11th 2012 | Views:
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Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, movies, radio, internet, magazines, newspapers, airplanes, and even on the elevators up to our offices. The myriad of mixed advertising messages that have infiltrated and controlled our “down time” has given most consumers a huge headache and a diminished belief system. And the only way to make sure that your ads are reaching the right audience and generating the best response is by using the most Effective Advertising media that is perfect for your campaign and business.

The truth is that there is no direct correlation between dollars invested and results gained. In other words, how much you spend in Advertising and Marketing and what you can expect to see in return are not directly linked by any kind of mathematical equation. The results, however, are inextricably linked to the message. Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an advertisement. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help you in the slightest. A great solution for this is to contact the Best Advertising Agency in your area.

When you've identified a message that generates a positive response and you deliver that message consistently, business growth in year two will be approximately twice the growth of year one. Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen. Your business can explode exponentially, or it can flatten out as though hitting an invisible glass ceiling. After that, it’s time to look for an effective advertising medium.

Outdoor advertising can reach more people for a dollar than any other media, but are limited to a picture and no more than eight words. There’s Digital Billboard Advertising that allows you to stand out from other static billboards by using LED technology. There’s also Outdoor Advertising Banners or Banner Advertising that is great for small business owners and when your want to advertise temporarily. Bus Shelter Advertising will allow you to target on the go consumers who are waiting at bus shelters with nothing to do. A great advantage of this is that the audience has little or no distractions and can therefore have the time to read your whole advertisement. With Digital Bus Advertising, you will be able to reach consumers that you weren’t able to reach with other mediums. And with great technology, your ad will surely capture the attention of your potential consumers. Subway Advertising will allow you to target the millions of subway riders every day while Airport Advertising will allow you to reach decision makers and business executives.

There are so many opportunities for you to advertise effectively and dozens of mediums that will help you to do so. But choosing the most effective advertising media depends entirely on your business.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

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