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What you need to know about digital billboard advertising

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:

It seems that wherever digital billboards are installed, the advertisers quickly follow. This is because advertisers recognize that digital billboards can deliver timely, relevant messages to a mobile audience. Advertisers, marketers, and business owners who are thinking of using digital billboard advertising for their campaign strategy will no doubt have questions about where to start and how to make it into a really effective advertising campaign. And that is why I have enumerated here several areas that are important to advertisers when talking about digital billboards.

1. Digital billboards are more targeted and harder to ignore compared to other mediums.

People spend most of their waking hours outside their homes. This means that they have less time to view advertisements in other media except, that is, for billboards. Digital billboard advertising cannot be ignored like television or radio advertisements that can be skipped over by simply changing a channel or speeding through them on a DVR. Nor can they be filtered out with a pop-up blocker on the internet. Digital billboards are available 24 hours a day and 7 days a week. It’s always there and your audience won’t be able to do anything about it except look.

2. Digital billboards are also uniquely flexible.

Day parting is revolutionizing the billboard industry. Businesses can now use digital billboards to target customers with messages that are immediately relevant to them. And no other medium can do this as quickly, graphically and cost-effectively as digital billboard advertising. There are advertisements that change with temperature, advertisements that change depending on the time of the day. They can also be placed practically anywhere and used for anything such as subway advertising, bus shelter advertising, airport advertising, malls, train tunnels, and even buses for digital bus advertising. There are so many possibilities and opportunities that are yet to be explored with digital Marketing And Advertising.

3. Digital billboards are able to deliver unparalleled responsiveness.

Digital billboards can be updated remotely in minutes using software and a high-speed internet connection, allowing advertisers the opportunity to respond quickly to a changing situation. A hardware store can promote its sale on winter storm approaches. And advertisers can even test messages for timing and impact and then immediately tweak their Advertising Billboard for maximum return on investment and effective advertising.

4. Digital outdoor is, in no doubt, an efficient investment.

Digital billboard advertising is a more efficient investment on several fronts: production costs are significantly less than those for updating vinyl billboards, day parting can be achieved at a lesser cost than is available through the broadcast media, and the average cost to reach each viewer is extremely competitive with other mass media. With this form of advertising, you can save a lot and stay within your advertising budget without hurting the quality of your advertisement. Instead, you will be intensifying the quality of your advertisement. Just make sure that you contact the best Ad Agency who can help you make the most out of your digital billboard advertising.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

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