Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What you need to know about digital billboard advertising

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



It seems that wherever digital billboards are installed, the advertisers quickly follow. This is because advertisers recognize that digital billboards can deliver timely, relevant messages to a mobile audience. Advertisers, marketers, and business owners who are thinking of using digital billboard advertising for their campaign strategy will no doubt have questions about where to start and how to make it into a really effective advertising campaign. And that is why I have enumerated here several areas that are important to advertisers when talking about digital billboards.

1. Digital billboards are more targeted and harder to ignore compared to other mediums.

People spend most of their waking hours outside their homes. This means that they have less time to view advertisements in other media except, that is, for billboards. Digital billboard advertising cannot be ignored like television or radio advertisements that can be skipped over by simply changing a channel or speeding through them on a DVR. Nor can they be filtered out with a pop-up blocker on the internet. Digital billboards are available 24 hours a day and 7 days a week. It’s always there and your audience won’t be able to do anything about it except look.

2. Digital billboards are also uniquely flexible.

Day parting is revolutionizing the billboard industry. Businesses can now use digital billboards to target customers with messages that are immediately relevant to them. And no other medium can do this as quickly, graphically and cost-effectively as digital billboard advertising. There are advertisements that change with temperature, advertisements that change depending on the time of the day. They can also be placed practically anywhere and used for anything such as subway advertising, bus shelter advertising, airport advertising, malls, train tunnels, and even buses for digital bus advertising. There are so many possibilities and opportunities that are yet to be explored with digital Marketing And Advertising.

3. Digital billboards are able to deliver unparalleled responsiveness.

Digital billboards can be updated remotely in minutes using software and a high-speed internet connection, allowing advertisers the opportunity to respond quickly to a changing situation. A hardware store can promote its sale on winter storm approaches. And advertisers can even test messages for timing and impact and then immediately tweak their Advertising Billboard for maximum return on investment and effective advertising.

4. Digital outdoor is, in no doubt, an efficient investment.

Digital billboard advertising is a more efficient investment on several fronts: production costs are significantly less than those for updating vinyl billboards, day parting can be achieved at a lesser cost than is available through the broadcast media, and the average cost to reach each viewer is extremely competitive with other mass media. With this form of advertising, you can save a lot and stay within your advertising budget without hurting the quality of your advertisement. Instead, you will be intensifying the quality of your advertisement. Just make sure that you contact the best Ad Agency who can help you make the most out of your digital billboard advertising.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/what-you-need-to-know-about-digital-billboard-advertising.htm

Related Advertising Articles Subscribe to RSS

Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...