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Why do you need an advertising agency

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:

When creating and advertising campaign, it’s important that you make the best and most effective one because if not, it will just be a waste of your time, money and effort and it will also mean that you have wasted the opportunity to let your business grow. That’s why it’s also important to get professional help from people who actually know what they are doing. But before you can go about the difficult task of choosing one of the perfect Advertisement Agencies, you have to make sure that you understand exactly why you need them and if it’s really necessary for you to hire them.

1. What do you need from an advertising agency?

Do you need help in planning, researching, creating, producing, picking media? Do you need help in all of these or none at all? It all starts with a need. If you don’t need help in any of these then you may not need an agency and hire a freelancer instead. Knowing your need will help you find which agency can offer the best service for you and it will also help you save money.

2. Should the advertising agency handle the media buying?

The services that the agency offers does have its advantages since they have connections to help with finding the perfect media and also finding discount and promos for media. But if you can already handle it yourself then you might not need that particular service.

3. How should you pay the advertising agency?

Clarify the services that you will actually pay and ask if there are additional compensations such as hourly fees. Make sure that you can actually afford the Ad Agency that you want to hire.

4. Is the advertising agency able to produce unique and different campaigns?

Beware of agencies that specialize in one kind of advertising. If your advertisement turns out just like the other advertisements that they have done, then how will you be able to stand out? Make sure that they realize that your company isn’t like the others and that you deserve your own special light. You are different and your advertisements should be able to reflect that.

5. Can you communicate well with the advertising agency?

You need to see the person or persons who are involved with your account regularly. Communication is the key to better teamwork so make sure you have it.

6. Does the advertising agency have direct marketing and internet?

Direct marketing and the Internet are integral parts of marketing which are growing in importance every day so make sure that the agency you want to hire is able to deliver them.

7. What else will your advertising agency handle?

Ideally, the agency should handle everything from your existing advertising to your new product launches and grand openings. Make sure that the agency is skilled enough at introducing new products and that they have access to first rate public relations services.

8. Will the location of the advertising agency matter?

Yes, you can communicate through e-mail, faxes, text or SMS messaging but personal contact is still the best form of communication.

9. Who will be in charge?

Knowing who is in charge of the advertising decisions is also an important factor. Will it be someone from your company or someone from one of the best Marketing And Advertising Agencies?

10. Do you love the work done by the advertising agency and its results?

It’s also important that you like them and that you trust them with your advertising.

Harry Tan - About Author:
SMRTMedia, Ad Agencyin Singapore, offers Bus Stop Advertisements, Taxi Cab Advertisingas two of their various Marketing And AdvertisingCampaigns and Strategies.

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