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Great customer experience with airport advertising

By Harry Tan Subscribe to RSS | March 21st 2012 | Views:

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer. Advertising promotes a particular product, idea or service to its target audience. And there are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement. One of these means of advertising is airport advertising. Airport advertising offers an innovative and flexible range of media opportunities, ranging from long-term and short-term indoor and outdoor advertising panels. Advertising availabilities include dramatic back-lit signage along each of the airport’s concourses and exciting other products to choose from.

Airport Advertising adopts the same tools and techniques of outdoor ads as the ones used at the shopping malls, metro stations, etc. However, these same tools and techniques are used in a more enriched manner at the airports. Airport ads are considered premium and also popular for providing exclusive brand experience to customers.

Airport ads are usually deployed through premium tools of Advertising and Marketing, usually out of home tools, thus attracting the passing attention of customers with its flashy and glitzy look. Airport ads are also considered irresistible and unavoidable. These ads also provide focused and compelling viewership to its audiences. There is no escape route for the consumers at the airports.

Airports are also considered as places from where rich people or those with buying capacity and decision makers travel up and down for business and personal purposes. Launching an Effective Advertising campaign at the airport and targeting these rich people for the brand promotion activity will provide you a higher chance of creating a rich impact on the consumers. Airports are usually considered as the best among the transport media so outdoor advertisers can use this to practice brand advertising and to create a louder buzz about their brands. Another great feature of airport advertising is that such ads offer a pleasing ambience.

Through airport advertising, your advertising works to a captive audience 24 hours a day, 7 days a week, 365 days per year. This medium also has the lowest cost per impression available and each ad has a long exposure time assuring your message is seen. You will be able to reach the decision makers and executives, who are frequent travelers. You will also be able to target the most affluent segment of the population. This is the most affordable and effective way to advertise in these modern times. It is also adaptable to any business or product.

Most of the tools used for airport advertising are also digitalized. Interactive and vibrant in nature, these digital tools enhance the look and feel of airport ads. With the latest technological innovations, the future of airport advertising looks brighter than before and it won’t be long until every outdoor advertiser switches to airport advertising as one of the effective avenues for brand promotion or advertising and marketing.

Harry Tan - About Author:
SMRTMedia, a Best Advertising Agencylocated in Singapore and who is expert in Outdoor Advertising and Marketingoffers businesses various Effective Advertising campaigns such as Airport Advertisingand Bus Shelter Advertising.

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