Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Choosing the mobile advertising network that’s right for you

By Brian Morris Subscribe to RSS | December 12th 2011 | Views:
loading
 
  



As we move further and further into the 21st century, we find that mobile devices are getting smarter and more useful to users. Take the case of mobile advertising networks that work as a system to deliver solutions so that it optimizes a company's advertising strategies, besides also tracking analytics and maintain a web of applications that deliver quality results across a spectrum of platforms including video and the Internet. This advertising mode first made its appearance with the coming of the iPhone, which as proved to be the star of the mobile advertising.

The mobile advertising network is poised to excel along with the widespread usage of smartphones. These days, this form of advertising can be studied under three kinds of categories:

• Blind networks: As far as advertisers, publishers and impressions go, this form of mobile advertising is considered the largest and generally works on the basis of CPC. These mobile advertising networks have options to target specific content channels but do not allow advertisers to opt for specific websites. The mobile advertising networks that fall under this category are BuzzCity, Adfonic, AdMob, Madvertise, Admoda or Adultmoda and Mojiva.

• Premium blind networks: This form of mobile advertising networks is generally mid-sized and gives newspapers, operator portals and broadcasters a higher premium. So, it’s not surprising that they bring in a higher percentage of brand advertising on the basis of CPM. In this category, you can choose either semi-blind or blind targeting with options to search and display advertisements or go in for particular spots on sites that you choose. These include Hunt Mobile Ads, Madhouse, Millennial Media, xAd, Greystripe and Jumptap.

• Premium networks: These mobile advertising networks are popular with big brand advertisers willing to pay top prices to get prime locations on premium networks with a CPM pricing model. They usually offer superior direct sales and support and a multitude of targeting options. Well-known in this category are Mobile Theory, YOC Group, Hands, NAVTEQ Media Solutions, Microsoft Mobile Advertising and Advertising.com or AOL.

In order to choose a good network for your business model, do the following:

Check that your network has an extensive reach, locally: Is your mobile advertising network able to connect with local business advertisers? In fact, your network should be serving about 60%-70% of local mobile search applications.

Does your network specialize in localized content? If yes, your network will serve ads directly to his local customers. Your ads should be reaching people according to their ZIP codes as far locally as possible, rather than at city level so that they are relevant in a given context and locally too.

Does your network offer Search and Display Advertising? You’re sure to get SMS and display ads on your mobile advertising network, but what about Search and Display advertising? Ideally, your mobile advertising network should offer you both.

Other features of your network include:

• An analysis of your target audience and your campaign objective.

• Finding out if your ads can be bought on a CPM or CPC basis. You can choose the one you want according to your budget.

Brian Morris - About Author:
Mobile Advertising Network | Mobile Advertising

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/choosing-the-mobile-advertising-network-that-s-right-for-you.htm

Related Advertising Articles Subscribe to RSS

What it's acceptable to apprentice about alfresco arrangement IP camera and security network camera
Published by Guardlyer on March 17th 2012 | Business
A few of the advantages of utilizing best ip camera include: two-manner audio capabilities by wa...
 
Analysis of high-definition network camera functions and applications
Published by Guardlyer on April 26th 2012 | Business

Some of the manufacturers on the future direction of high definition video surveillance, such ...
 
Android App Development is the new wave in the mobile market
Published by Elvy James on January 21st 2012 | Business
Kuware has an entire team of experts who develop Android apps for clients across a broad range of pl...
 
Twitter mobile application for great benefits
Published by Ashish Pandey on April 26th 2012 | Business
There are several Twitter apps available these days that can be used for one’s benefit and ease....
 
Definition network camera has been a qualitative bound in angel clarity
Published by Guardlyer on June 21st 2012 | Business
network basement ambiance is an important agency for the complete development of the network
 
Video surveillance network has decidedly bigger angel superior gradually became popular
Published by Guardlyer on June 27th 2012 | Business
With the accelerated development of network technology and network camera, all-Digital IP Camera net...
 
Download mobile Ringtones and Themes
Published by Mobilesandesh on January 9th 2012 | Business
Mobile Sandesh offers Download free mobile themes, free nokia themes, sony ericsson themes, mobile t...
 
Starting a mobile car wash Tampa business
Published by James Blee on April 25th 2012 | Business
The current recession is one of the worst, with people losing jobs in huge numbers. Individuals are ...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Increasing Number Benefit of Joining the Global information network
Published by Manas Sadangi on January 27th 2012 | Business
With the increasing number of people joining the Global information network, one does wonder what it...
 
Reduce, reuse and recycle mobile phones
Published by Karl Leone on August 22nd 2012 | Business
The three R’s strongly advocated for the sustainable development have finally made inroads to the ...
 
From the area to talk about the use of ip network camera surveillance
Published by Guardlyer on April 11th 2012 | Business
From the physical domain and the type of network, the deployment of video surveillance ip camera usu...
 
Vipeak mobile crushing plant processing of construction waste recycled concrete
Published by Sally on December 6th 2011 | Advertising
Vipeak mobile crushing plant processing of construction waste recycled concrete...
 
An IP high-definition network camera video capture technology application characteristics
Published by Guardlyer on July 30th 2012 | Business
ip camera from the ambition of speaking aloft the acceptable and frequently acclimated analog camera...
 
Hd monitor the necessary conditions of application: the transport network
Published by Guardlyer on April 26th 2012 | Business
Not only to see, and see clearly, with the wide application of
video monitoring, people on the ...
 
Vipeak series mobile crushing station market began to stabilize
Published by Sally on December 6th 2011 | Advertising
Vipeak series mobile crushing station market began to stabilize...
 
The development of network security cameras to the impact of the security industry
Published by Guardlyer on June 19th 2012 | Business
CCTV (closed abuttals television) cameras acquire been about aback able 70 years. They acquire ser...
 
A adjustment network camera Can Give a Good Basic assurance Agreement——www.apexis.com.cn
Published by Guardlyer on April 16th 2012 | Business
The adjustment camera and IP adjustment cameras we action actuality on the website are of the acco...
 
Best moving company with unparallel network and competitive price
Published by Ankita Gupta on December 30th 2011 | Business
Here you are at best packing and moving company. You will get loading and unloading services, wareho...