Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What to look for in an advertising agency

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:

Advertising can do wonders for a business but the problem is, is that it costs a lot and most businesses have no idea how to go about it. Don’t worry, because that’s what advertising agencies are for. They have teams of professionals who can share the knowledge and expertise they have to provide solutions to you advertising needs. But how do you choose the perfect one among numerous Marketing And Advertising Agencies out there? Finding the right advertising agency is like looking at a pack of diamonds and choosing which one is the best. They’re all precious. Some may be bigger and more expensive than others but how do you know that it will suit you? So before you pick an advertising agency, make sure to look for the following criteria:

1. Size

When looking for an advertising agency, you have to know that size does not matter. Big doesn’t mean necessarily better. An Ad Agency that is really big and popular is more likely to put larger clients as their top priority. Instead of going to the biggest and most popular, hire an agency that is interested in the creative challenge that your business offers or one that is really interested in working with you for a long time.

2. Their work

Every advertising agency will talk about how creative they are and how many awards they have won. But those things aren’t really important. Instead of listening to them go on about their achievements, take a closer look at some of their prior work to decide whether their particular brand of ideas is what your business needs. Find out how their work has helped build their clients’ businesses.

3. Capability

Make sure that the advertising agency is able to provide all the services you need and these include print, media, internet, and also direct marketing and public relations. Enquire about their infrastructure. Do they own their own studio or do they outsource? Do they have a lot of connections and contacts that will help you with your media buying activities? Choosing another advertising agency can be time consuming so make sure to choose the one that can offer you all you need.

4. Measurable results

Ask the advertising agency if they can guarantee you a certain impact and it should not be limited to a rise in sales alone. Increased brand recall and customer enquiries are also an important part of building a campaign.

5. Fee

Advertisement Agencies can cost you a lot of money also so make sure that you assess what the agency is charging and when. Some might work for a success fee and others stick to traditional commission or flat remuneration. Make sure that you can actually afford an advertising agency and that it fits your budget.

6. Chemistry

Advertising requires a lot of communication skills and this also applies to working with advertising agencies. It’s important that you are able to work with your agency and that you understand each other. Find out who is going to work on your account and get to know them.

7. Reliability

Make sure that the advertising agency can keep confidential information to themselves. Make sure that you are able to trust them in handling your advertising.

Harry Tan - About Author:
SMRTMedia, a Taxi Advertising Agencyoffers creative Taxi Advertising Displayfor effective and high quality outdoor advertising campaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...