Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What to look for in an advertising agency

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



Advertising can do wonders for a business but the problem is, is that it costs a lot and most businesses have no idea how to go about it. Don’t worry, because that’s what advertising agencies are for. They have teams of professionals who can share the knowledge and expertise they have to provide solutions to you advertising needs. But how do you choose the perfect one among numerous Marketing And Advertising Agencies out there? Finding the right advertising agency is like looking at a pack of diamonds and choosing which one is the best. They’re all precious. Some may be bigger and more expensive than others but how do you know that it will suit you? So before you pick an advertising agency, make sure to look for the following criteria:

1. Size

When looking for an advertising agency, you have to know that size does not matter. Big doesn’t mean necessarily better. An Ad Agency that is really big and popular is more likely to put larger clients as their top priority. Instead of going to the biggest and most popular, hire an agency that is interested in the creative challenge that your business offers or one that is really interested in working with you for a long time.

2. Their work

Every advertising agency will talk about how creative they are and how many awards they have won. But those things aren’t really important. Instead of listening to them go on about their achievements, take a closer look at some of their prior work to decide whether their particular brand of ideas is what your business needs. Find out how their work has helped build their clients’ businesses.

3. Capability

Make sure that the advertising agency is able to provide all the services you need and these include print, media, internet, and also direct marketing and public relations. Enquire about their infrastructure. Do they own their own studio or do they outsource? Do they have a lot of connections and contacts that will help you with your media buying activities? Choosing another advertising agency can be time consuming so make sure to choose the one that can offer you all you need.

4. Measurable results

Ask the advertising agency if they can guarantee you a certain impact and it should not be limited to a rise in sales alone. Increased brand recall and customer enquiries are also an important part of building a campaign.

5. Fee

Advertisement Agencies can cost you a lot of money also so make sure that you assess what the agency is charging and when. Some might work for a success fee and others stick to traditional commission or flat remuneration. Make sure that you can actually afford an advertising agency and that it fits your budget.

6. Chemistry

Advertising requires a lot of communication skills and this also applies to working with advertising agencies. It’s important that you are able to work with your agency and that you understand each other. Find out who is going to work on your account and get to know them.

7. Reliability

Make sure that the advertising agency can keep confidential information to themselves. Make sure that you are able to trust them in handling your advertising.

Harry Tan - About Author:
SMRTMedia, a Taxi Advertising Agencyoffers creative Taxi Advertising Displayfor effective and high quality outdoor advertising campaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/what-to-look-for-in-an-advertising-agency.htm

Related Advertising Articles Subscribe to RSS

Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Improve the reach of your advertisements with neon signs
Published by Myneon on December 30th 2011 | Advertising
Life as such is quite complicated that poses several issues and obstacles in front of us on a day to...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...