Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to advertising and marketing

By Harry Tan Subscribe to RSS | March 21st 2012 | Views:
loading
 
  



Successful promotion of a product, service or company requires careful planning and focused effort. As an entrepreneur and marketer, it is important that you know how to create effective advertisements that are able to generate results. Knowing how to advertise and market effectively takes time, but with practice it becomes easier and easier. But then again, there is always that option of hiring the best advertising agency to help you create an effective advertising campaign. For the mean time, here are the steps to advertising and marketing:

1. Evaluate your products and service honestly.

You must first determine how you, your products and services differ from the competition. Find out what your competitors are doing better than you. Understanding the strengths and weaknesses of what you have to offer will help you improve your business and your Advertising and Marketing techniques.

2. Identify and understand your target market/s.

Research on who purchases your product or service. Find out where they live and how much disposable income they have to spend. And then compile a list of what defines your ideal customer. It’s okay to have more than one target market. Examine your customers and the purchases they make. Find out who is buying your product or service and create a profile for each type of customer. This might make you look like a complete stalker but I assure you, all these data are essential for Effective Advertising.

3. Determine your marketing budget.

Effective advertising campaigns can be costly. So you need to know how much you can realistically spend. Knowing your budget will help you know your limits and narrow down your choices.

4. Evaluate your marketing options.

In today’s age, there are so many options for advertisers and marketers and it will only be a matter of choosing the one that will suit your campaign the best. There are newspaper, radio, online, social media, direct mail, email, and of course, television. But these are indoor advertising. If you’re looking for more exposure, then outdoor advertising should be your choice. Outdoor advertising can offer you cost-effective and affordable advertising mediums while guaranteeing maximum exposure. And these mediums include Digital Bus Advertising, Banner Advertising, Subway Advertising, Airport Advertising, and Digital Billboard Advertising.

5. Create a marketing campaign.

Write down the specific goal you intend to accomplish. Then choose a medium to begin your marketing campaign. Develop the materials you’ll be using in the campaign. And determine a time frame for implementation. Make sure to allow time for delays and test marketing. Patience is essential. Successful marketing and effective advertising campaigns can take a year or more of careful planning. Contacting the Best Advertising Agency will also help you look for great mediums and making creative and unique advertisements. They even help with researching your target market. Don’t forget to test market the campaign before you commit to extensive resources. Testing keeps costs minimal while you hone the campaign. Then evaluate test marketing results and use this information to edit the materials as necessary. If results are unclear, consider test marketing on another control group. You need strong, consistent results in order to predict a successful campaign.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-to-advertising-and-marketing.htm

Related Advertising Articles Subscribe to RSS

Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Get your favourite continental delight by ordering online at subway delhi
Published by Sandeep Arora on April 3rd 2012 | Business
For the continental food freaks Subway is one of the most favourite destinations and the for the foo...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...