Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The importance of bus shelter advertising

By Harry Tan Subscribe to RSS | April 25th 2012 | Views:
loading
 
  



Bus shelters are as old as their counterpart, the buses. They are very important because they make sure that travelling is as comfortable as possible. It allows a traveler to rest and take the load off their feet from rushing from place to place. And they are practically an oasis in the middle of busy cities. Often ignored and sometimes abused with graffiti, they are also at times glorified as a work of art and design. But now, they are anointed with the latest technology. This form of outdoor Marketing And Advertising is rediscovering and reinventing itself in the 21st century.

There are now an increasing number of bus stops that come with a bus shelter. It has become more than just a shade from harsh sun and torrential rains. It has now also become a valid source of income as an advertising and marketing site reaching hundreds of thousand each day. New bus stops are coming with the latest technology for navigating across town using the most basic of public transportation. In addition, they have also become a calling card and town attraction with innovative design and architecture. The next wave of bus shelter designs now incorporate options like bus cards, maps, mobile recharge options, GPS, vandalism protections, latest surveillance equipment, self cleaning technology, eco friendly advertising technology, etc.

There is also an increase in city authorities who are hyping the bus shelter design process. There are publicized design competitions before contracts are awarded. Bus shelters have become a statement of the money prowess, vision of future, inevitable commercial projects and viable revenue generators that are perfect for advertising and marketing. They have become as much of a tourist attraction as the tourists they are meant to serve and benefit. Inspirations are as diverse as a bus shelter shaped as a goal post, a lemon, a barn, gigantic mushrooms, school bus, discotheque and a bedroom. Designing and building bus shelters are no longer a local affair. It has gone global with cost effective, innovative competition coming for counties as diverse as China, Germany and Eastern Europe. And the design process doesn’t stop there. There is a veritable trade in re-designing existing bus stops to modern designs with state of the art technology in making the commuters experience as exciting and as easy as possible.

As bus shelter designs got innovative so has the Bus Stop Advertising. Because commuters will be staring at these advertisements daily and at multiple times in the same day, advertising moguls have taken it to a whole new dimension. There are multi-color ads, plasma screens, and even video trailers. The frontiers are still being pushed to bring brands closer to the “common man”. Everyone is getting a piece of the action – food giants, telecom and broadband companies, movies studios, sporting clubs, government announcements, airline/tour and travel companies, etc. Bus Stop Advertisements offers mass marketing in a new garb and dimension. They are the most cost effective form of massive assault on the sense and psyche.

Harry Tan - About Author:
SMRTMedia, Ad Agencyin Singapore, offers Bus Stop Advertisements, Taxi Cab Advertisingas two of their various Marketing And AdvertisingCampaigns and Strategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/the-importance-of-bus-shelter-advertising.htm

Related Advertising Articles Subscribe to RSS

Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...