Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Top Reasons why out of home advertising can boost the impact of other media

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



A media mix is a strategy of advertising wherein various advertising media or platforms are used for a single campaign. It is an effective way to reach consumers more and constantly remind them of the product, service or brand. It also increases the possibilities of advertising success thus allowing the brand or the business to acquire more consumers, spread brand awareness and increase revenue even further. Adding out of home Marketing And Advertising to the media mix provides huge benefits for marketers and advertisers who want to improve their campaigns and boost the impact of their media.

1. It can amplify the effectiveness of other media

Out of home advertising can serve as a complement to other media because it can reach target audiences that can’t be reached by other media. It gathers a huge amount of exposure due to its public location and the fact that people spend most of their waking hours outside their homes. So when out of home advertising is included in the media mix, it will be able to increase the exposure of the campaign. Unlike other traditional media, it can’t be turned off or easily ignored. It’s available for a consistent period of time making it readily accessible to the consumer. Advertisers and marketers can be ensured that the brand, product or service is still being advertised when the consumers are not looking at their television or print ads. It also serves as constant reminder for consumers about the brand so that it stays at the top of their minds. Outdoor advertising can also be placed nearer the point of purchase thus providing the advertisement a greater call to action compared to tv or print advertisement that are always stuck at home and away from the point of purchase.

2. It can improve sales

Out of home advertising’s ability to complement and enhance the effectiveness of other media will of course improve the brand or the business’s sales. More exposure, increasing recall rate and having a greater call to action will make the campaign more effective in acquiring new consumers, increasing brand awareness and revenue. It can provide sales lift when used together with radio and TV advertising so it would be best to have an optimum allocation of marketing resources for out of home advertising.

Out of home advertising like Marketing And Advertising and even Subway Advertisements

are effective marketing vehicles and should be included as a component of the optimal marketing mix across a broad range of industries because it can improve sales and amplify the effectiveness of other advertising media. It also provides a significant, incremental sales lift that equals or is greater than other media. With recent developments and advancements in technology, more opportunities and possibilities will arise to make out of home advertising more effective in reaching and communicating with consumers. This also means that its ability to boost the impact of other media will also increase as this medium grows and improves. It may be the oldest form of advertising but is still the most effective.

Harry Tan - About Author:
SMRTMedia, a Taxi Advertising Agencyoffers creative Taxi Advertising Displayfor effective and high quality outdoor advertising campaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/top-reasons-why-out-of-home-advertising-can-boost-the-impact-of-other-media.htm

Related Advertising Articles Subscribe to RSS

Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Why use stickers for promotion and advertisements
Published by John Davis on December 22nd 2011 | Business
One of the oldest and most renowned forms of sticker is bumper stickers. Bumper stickers are extensi...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...