Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Watch Sales Go Up with out of Home Advertising

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



One way to make sure that your advertising efforts are effective and if you made a good investment is when the sales of your business increases. The return on investment is very essential when it comes to advertising. And advertisers and Marketing And Advertising Agencies can gain higher ROI (return on investment) through out of home advertising.

Out of home advertising is the oldest form of advertising and it is a practice used by advertisers and marketers who advertise outside the people’s homes. It includes billboard, bus, taxi, and train advertising. Outdoor Advertisement Agencies and advertisers can benefit a lot from this because it provides advertisements with a huge amount of exposure due to the fact that people spend most of their waking hours outdoors. It also allows advertisements to be near the point of purchase. When the advertisement is at the right place at the right time, it increases the advertisement’s power of persuasion.

According to an independent research, out of home advertising can provide marketers with the ability to identify and focus their spending in the Designated Market Areas (DMAs) or geographic areas that provide the greatest response to their product and marketing efforts, in addition to its direct impact on sales. It has also been found that outdoor Marketing And Advertising has been shown to drive incremental sales lifts comparable to and often greater than other drivers. When out of home advertising is included in a media mix (a combination of advertising media for a campaign), not only does it provide observable sales lift but it also makes other media more effective. When the creative message in TV advertising is coordinated across outdoor advertising platforms, there is a significant higher sales lift. There is also a significant higher sales lift when it is combined with Radio advertising and there is a call to action. This is why advertisers and advertising agencies allocate out of home advertising between 5% and 25% of the total advertising budget.

And now, out of home advertising is being revolutionized by digital technology (such as outdoor digital media) and new outdoor measurements developments. It is expanding the industry’s capabilities and game changing measurements which gives marketers and advertisers new tools to evaluate their delivery. By being able to measure outdoor advertising efforts, advertisers would be able to make the necessary changes to improve their campaigns. Not only is out of home advertising proved to have an impact on sales, there will also be a lot more opportunities and possibilities to expand its uses.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/watch-sales-go-up-with-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Improve the reach of your advertisements with neon signs
Published by Myneon on December 30th 2011 | Advertising
Life as such is quite complicated that poses several issues and obstacles in front of us on a day to...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...