Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Watch Sales Go Up with out of Home Advertising

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



One way to make sure that your advertising efforts are effective and if you made a good investment is when the sales of your business increases. The return on investment is very essential when it comes to advertising. And advertisers and Marketing And Advertising Agencies can gain higher ROI (return on investment) through out of home advertising.

Out of home advertising is the oldest form of advertising and it is a practice used by advertisers and marketers who advertise outside the people’s homes. It includes billboard, bus, taxi, and train advertising. Outdoor Advertisement Agencies and advertisers can benefit a lot from this because it provides advertisements with a huge amount of exposure due to the fact that people spend most of their waking hours outdoors. It also allows advertisements to be near the point of purchase. When the advertisement is at the right place at the right time, it increases the advertisement’s power of persuasion.

According to an independent research, out of home advertising can provide marketers with the ability to identify and focus their spending in the Designated Market Areas (DMAs) or geographic areas that provide the greatest response to their product and marketing efforts, in addition to its direct impact on sales. It has also been found that outdoor Marketing And Advertising has been shown to drive incremental sales lifts comparable to and often greater than other drivers. When out of home advertising is included in a media mix (a combination of advertising media for a campaign), not only does it provide observable sales lift but it also makes other media more effective. When the creative message in TV advertising is coordinated across outdoor advertising platforms, there is a significant higher sales lift. There is also a significant higher sales lift when it is combined with Radio advertising and there is a call to action. This is why advertisers and advertising agencies allocate out of home advertising between 5% and 25% of the total advertising budget.

And now, out of home advertising is being revolutionized by digital technology (such as outdoor digital media) and new outdoor measurements developments. It is expanding the industry’s capabilities and game changing measurements which gives marketers and advertisers new tools to evaluate their delivery. By being able to measure outdoor advertising efforts, advertisers would be able to make the necessary changes to improve their campaigns. Not only is out of home advertising proved to have an impact on sales, there will also be a lot more opportunities and possibilities to expand its uses.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/watch-sales-go-up-with-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Why use stickers for promotion and advertisements
Published by John Davis on December 22nd 2011 | Business
One of the oldest and most renowned forms of sticker is bumper stickers. Bumper stickers are extensi...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Improve the reach of your advertisements with neon signs
Published by Myneon on December 30th 2011 | Advertising
Life as such is quite complicated that poses several issues and obstacles in front of us on a day to...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...