Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Watch Sales Go Up with out of Home Advertising

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
loading
 
  



One way to make sure that your advertising efforts are effective and if you made a good investment is when the sales of your business increases. The return on investment is very essential when it comes to advertising. And advertisers and Marketing And Advertising Agencies can gain higher ROI (return on investment) through out of home advertising.

Out of home advertising is the oldest form of advertising and it is a practice used by advertisers and marketers who advertise outside the people’s homes. It includes billboard, bus, taxi, and train advertising. Outdoor Advertisement Agencies and advertisers can benefit a lot from this because it provides advertisements with a huge amount of exposure due to the fact that people spend most of their waking hours outdoors. It also allows advertisements to be near the point of purchase. When the advertisement is at the right place at the right time, it increases the advertisement’s power of persuasion.

According to an independent research, out of home advertising can provide marketers with the ability to identify and focus their spending in the Designated Market Areas (DMAs) or geographic areas that provide the greatest response to their product and marketing efforts, in addition to its direct impact on sales. It has also been found that outdoor Marketing And Advertising has been shown to drive incremental sales lifts comparable to and often greater than other drivers. When out of home advertising is included in a media mix (a combination of advertising media for a campaign), not only does it provide observable sales lift but it also makes other media more effective. When the creative message in TV advertising is coordinated across outdoor advertising platforms, there is a significant higher sales lift. There is also a significant higher sales lift when it is combined with Radio advertising and there is a call to action. This is why advertisers and advertising agencies allocate out of home advertising between 5% and 25% of the total advertising budget.

And now, out of home advertising is being revolutionized by digital technology (such as outdoor digital media) and new outdoor measurements developments. It is expanding the industry’s capabilities and game changing measurements which gives marketers and advertisers new tools to evaluate their delivery. By being able to measure outdoor advertising efforts, advertisers would be able to make the necessary changes to improve their campaigns. Not only is out of home advertising proved to have an impact on sales, there will also be a lot more opportunities and possibilities to expand its uses.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/watch-sales-go-up-with-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Why use stickers for promotion and advertisements
Published by John Davis on December 22nd 2011 | Business
One of the oldest and most renowned forms of sticker is bumper stickers. Bumper stickers are extensi...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...