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Unforgettable bus shelter advertising

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:

The world of advertising, particularly outdoor advertising, is expanding. There are more options than before. And there’s also the internet which makes it so much easier to connect with different people around the world. But with advertising being everywhere around us, it’s also becoming increasingly hard to stand out and get noticed. Bus instead of sitting back and waiting for customers to discover their brand, some advertisers are getting creative to make people want to learn more about them. And they do this through bus shelter advertising or Advertising at Bus Stops.

A large number of consumers see bus stops on a daily basis commuting to and from work, going out to dinner, or even just shopping on a Saturday afternoon. So why not capture their attention and expose your brand into markets that you might have not yet advertised to in the past? Bus shelter advertising allows you to transform the whole shelter into an effective Bus Stop Advertising campaign that will surely get you noticed and remembered.

But before you jump in on this particular trend of Marketing And Advertising, you must consider a few things:

1. Choose wisely

The location of the bus shelter you choose is a huge factor for success. In order to increase your return on investment or ROI, avoid quiet and deserted streets with low traffic. Choose locations for you bus shelter advertising that are near the point of purchase. This will give your advertisement a better call to action and thus make it more effective.

2. Be as creative as possible

Anyone can advertise in a bus shelter and blow the typical ad out of the water. So it’s important that you are able to come up with unique and creative ideas for your campaign. The goal is to create more buzz and word of mouth advertising and marketing than just a larger version of your print advertisement in magazines and newspapers.

3. Interaction is key

The more interaction you incorporate with your ad, the better. A higher level of interaction from customers will lead to higher rate of retention from them. So make sure that your consumers are encouraged to engage with the bus shelter advertising.

Contacting the best Ad Agency will help you a great deal to make your campaign in this particular medium a success. Some agencies own a particular transit system which includes bus shelter and this can help improve you ad’s effectiveness. The transit system would also include digital bus advertising, Subway Advertisements, airport advertising, outdoor advertising banners, and of course digital Advertising Billboard. You can also use these other options and incorporate them with your campaign to create repetitive advertising. This will increase your campaign’s effectiveness to constantly remind the consumer about your brand and whatever it is you are selling.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

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