Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Critical questions for effective advertising

By Harry Tan Subscribe to RSS | March 19th 2012 | Views:
loading
 
  



As an entrepreneur and marketer, it is important that you know how to create effective advertisements that generate results. Knowing how to create and effective advertisement may be difficult at first but with practice, it will become easier and easier. The key to Effective Advertising is by asking yourself the right questions beforehand, so that you are able to position the advertisement effectively in the specific medium that you are placing the ad in.

1. Why are you bothering me?

It is a fact that advertising is an interruption. Your ideal clients didn’t wake up this morning, get out of bed and hope that someone will advertise to them today. The real world simply doesn’t work that way. Your ideal clients, however, did get out of bed with business problems, goals, and other things that are important to them. If your Advertising and Marketing doesn’t grab their attention with a compelling reason that is important to them, then it will be thrown in the trash or just ignored. Go back to market research, and learn more about your target market. The research and understanding are the keys to generating responses to your advertising.

2. What does it have to do with me?

After you capture your client’s attention, you must get their interest to ensure more effective advertising. You can do this by telling them what the advertisement’s information has to do with the things that they consider to be important. Again, this is about what they consider to be important, not what you consider to be important. A tried and true way to capture the interest of your target audience is to state the biggest possible benefit or promise that you are able to make to them. If you know your market well, this is a sure fire way to keep prospective clients reading.

3. Why should I believe you?

Decision makers default to skepticism, not belief, about your claims. If you don’t give your prospects powerful and compelling reasons to believe what you claim in your advertising and marketing, they won’t. It will be your job to provide the proof that they need to believe whatever it is that you are communicating towards them. If your advertising doesn’t provide proof, get to work and add it in. For every promise you make and every benefit you list, there should always be testimonials, case studies, or photographs to prove it.

4. What should I do about it?

Just listing a phone number or website URL isn’t enough. The audience should be given a specific step to take in order to begin the process of becoming your client. Tell the prospects exactly what to do, how to do it, and what they will get as a result. This is also what we call a “call to action” which is essential for effective advertising.

5. Why should I do it right now?

And last but not the least, if your prospects don’t take the action you want then your message is in front of them, it’s highly unlikely that they’ll come back to it at a later date. Your advertising and marketing must give prospects a compelling reason to act immediately.

Harry Tan - About Author:
Singapore-Based Outdoor Advertising and Marketingcompany, SMRT Media, is known for Effective Advertisingstrategies and campaigns such as Digital Billboard Advertising, Airport Advertising and Subway Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/critical-questions-for-effective-advertising.htm

Related Advertising Articles Subscribe to RSS

Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...