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How to Get Your First Customer on Your First Day

By Maegan Anderson Subscribe to RSS | May 16th 2012 | Views:
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As a business, one of you most important tasks is in getting customers to do business with your firm in Australia. It may be a simple task if you are selling to end-consumers, but if you are selling to big companies, then that is where the biggest challenge comes in. How are you able to make B2B leads out of them? If you are new in the business, it means you are not yet tested. So, how will you make business prospects believe in what you say and, therefore, become sales leads? These are just some of the many challenges that a start-up company will have to face. But that is, by no reason, not the end. There are many ways to go about this. All you have to do is to remember these key points:

1. Go out and speak out – visibility is one important step in letting others know that you actually exist. One reason why business prospects do not believe that you are credible is because you are not that visible in business circles. Try speaking in conferences, attend seminars, and showcase your company in trade events, among other things. These activities will not only make you more visible, you might be able to clinch that deal with the rare risk-taking company. Besides, this is an effective form of advertising.

2. Meet before you have the product – one strategy that you can use to get more business is to invite prospects for any business inputs that you can use to develop your products. Sometimes, despite your belief that what you offer will be the next big thing, practicality reigns supreme with many big firms. They would like something that can make their lives easier. Also, you might get lucky by being able to get visionaries on board. What they say might actually work – and assure you that you have a potential sales leads at the ready.

3. Be honest – one important factor in getting companies to believe in what you say is honesty. Do not exaggerate what your offerings can do for your business prospects. Simply tell them what it can do, its benefits, as well as a ready answer for any issues that they might raise against it. Still, it is important to remember to stay honest. They will trust you and will be more likely to become good B2B sales leads for your business. It will be to your benefit.

4. Be part of the community – business is not a one-to-one transaction, keep this rule in mind. You can never tell what one business relationship can lead to. Think of it as a community, where you have to belong in order to make a connection with others. From there, you can figure out who to talk to, who are the main players in business, and what other business opportunities you can explore. What is important is that you establish a good relationship with others.

These are pretty much simple tips that your telemarketing team can use when they are conducting lead generation campaigns. Try it and you will see.

Maegan Anderson - About Author:
Maegan Anderson works as a professional consultant. She helps businesses in AU increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com.au/

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