Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Benefits of Outdoor Digital Media

By Harry Tan Subscribe to RSS | January 2nd 2012 | Views:
loading
 
  



Digital tools and gadgets have provided a lot of help not only for consumers but also to advertisers and marketers. Advertising has improved a lot with the help of technology and with it comes the benefits of using digital media in outdoor advertising.

1. Branding

A research study claims that using a brand icon in outdoor advertising results in advertisements being 40 percent more memorable than nit using a brand icon. The brand will become visible to the advertiser’s target audience through Out of Home Advertising and it helps them remember the solutions the advertisements offer to the consumer’s problems. Using Digital Media tools and elements can further enhance or highlight the brand by providing a more interactive and engaging advertisement.

2. Expand Reach

Outdoor advertising is also able to reach the audiences that are often hard to reach. Advertisements placed outdoors also allow advertisers to specifically target communities, ethnic groups, ages, income levels, and more. And because outdoor advertisements cannot be simply turned off or ignored, it gives 34 hours a day and 7 days a week exposure to the advertiser’s product or services. Outdoor advertisements are also able to generate repeated exposure and deliver messages over and over again which helps increase the recall rate of the target audience. With the different forms of outdoor digital media tools available out there, advertisers will be able to reach the same amount of audience as traditional outdoor advertising. Train Advertising is even making use of tunnels as a platform for Outdoor Digital Advertising.

3. Impact

The flexibility of out of home advertising and being able to use different elements can improve the creativity and visual impact of an ad which will also help increase of its effectiveness to capture the attention of the audience. Outdoor digital media can be incorporated in order to create outdoor digital advertising such as Digital Billboards which will be able to effectively engage and interact with consumers. And as we all know, engaging advertisements are most effective in persuading consumers to buy the product or service that the advertisement is offering.

4. Complement

Out of home advertising can even be interspersed with other media to increase the impact of an Effective Advertising campaign. It can serve as a reminder to reinforce the brand image so that brand awareness is sustained. It also provides a path to purchase from other media which is closer to the point- of- purchase. The attractiveness of outdoor digital media will make this complementary form of advertising even more effective.

Harry Tan - About Author:
SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/benefits-of-outdoor-digital-media.htm

Related Advertising Articles Subscribe to RSS

Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...