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Why Bother with Personalized Greeting Cards?

By Martha D. Killian Subscribe to RSS | December 9th 2011 | Views:

When it comes to the annual practice of sending of holiday greeting cards, you can’t help but wonder how it is able to survive the onslaught of modern forms of communication – from mobile phones to online messaging. Actually, this is a great thing because you are given another option in your business communication. Sending personalized greeting cards are simple yet effective in helping a business establish and maintain customer loyalty. To further elaborate on the matter, continue reading the following points below:

• Greeting cards promote close business-customer relationships. Businesses should always work at strengthening relationships with customers and holiday greeting cards can do just that. By sending a thoughtful greeting to your customers, you are letting them feel that you consider them to be special and important. The extra time you put into addressing and mailing them the cards can really make them feel appreciated.

• Greeting cards encourage loyalty. It takes a lot of work to build customer loyalty and it is even harder to maintain it. To ensure that you are always on top of your customers’ minds when they need a solution to their problems that you can provide best, you may send them holiday cards. This will let them know that you truly care about them. Aside from holiday greeting cards, you may also send cards for other occasions such as personal birthday cards and anniversary cards. This will ensure that your business name and brand are always in front of them.

• Greeting cards enjoy greater open rates. That is why sending people personalized greeting cards is a great way to get attention. If you find it hard to get through a prospective customer, then consider sending a greeting card instead of a traditional direct mail piece. Custom-printed holiday cards addressed to the recipient are sure to be opened and read. During the holidays, these cards are often displayed on top of desks or refrigerators for all to see.

• Greeting cards are inexpensive yet effective investment. For greater impact, consider printing your personalized greeting cards through professional printers. Commercially-printed, high quality holiday greeting cards can make your company to look good. This is important because as with other sales literatures that come out of your company, your cards represent your corporate image. Don’t worry, the time, money and effort you invest in creating and printing the cards will not go unnoticed. Your recipients will appreciate it that you put so much into personalizing your holiday cards. Your commitment to quality will leave a positive impression on them and make them appreciate your company even more.

These are just some of the reasons why you should send personalized greeting cards, especially during the holidays. Actually, there isn’t any excuse for you not to send business holiday cards. When you consider how tough it is to stand out in the market, you need all the help you need to get your customers’ attention. Besides, personalized holiday greeting cards are a simple way to express your gratitude to those who make it possible for your business to enjoy success.

Martha D. Killian - About Author:
Martha Killian has been writing articles online for about 2 years now in a trusted printing company. You can also visit this website for more practical ideas about printing personalized greeting cards and experience professional touch on your holiday cards for your personal direct marketing.

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