The Pursuit of Following Back on Twitter
There is a lot of controversy regarding the issue of following back on Twitter by marketers. Some social media networking experts are of the opinion that following everyone back, who follows you is not a good strategy at all as it may dilute your brand image. Again, some others view the idea of not following back as a snobby and arrogant practice.
While there is no end to this controversy, still I feel, following your followers has certain advantages over not following them back whereas Meryl K Evans from GigaOm has different views in her article 'Why People Don't Follow Back in Twitter'. For a marketing company, this becomes even more important.
If we talk about marketing, then relationship is one of the most vital part of it. Laura Lake covers an important viewpoint in article on how 'Customer Relationships are Key to your marketing strategy'. Following everyone back helps creating a stronger relationship with those who follow you. Even if somebody is using Twitter just for fun, Twitter provides them ample opportunity to discover fantastic tweeple (people on Twitter) and to build network with them.
Here are some of the benefits of following everyone back:
Helps creating an army of supporters: If somebody is following you, there are two reasons for that. First, they are interested in the content you tweet or second, they are also expecting a follow from you. Even if they are following you just for the purpose of getting a follow-back, retain those followers by gifting them the same. When your tweets go to their timeline, there may be chances that many of them start loving your tweets and even retweet them adding to your reach on Twitter. Guy Kawasaki is having thousands of retweets per day. His 350000+ followers (whom he follows back also) adds much to this increased retweet probability.
Helps Strengthening relationship with your followers:
Everyone of us feel a sense of joy when followed by someone on Twitter, be him/her a celebrity already having millions of followers or a newbie struggling hard all day long to make tweeple follow him/her. Then why don't we follow back our followers even as a matter of gratitude? Social Media Marketing is all about networking with people and Twitter is an effective way to do that. One good example of this is a person who follows back almost all of his followers on Twitter and holds a good example of networking.
Understand consumer behaviour better:
For companies, those who use Twitter as a marketing vehicle, following everyone could be of great help. Not only it helps them retain their followers on Twitter, it will also help building a more personal brand online and can help the company to learn what their fans are interested in, what they’re worried about, what they really want from the company and so on. You can find out what attracts your followers online.
Get to know fascinating people:
When you start following people, you will be able to see their tweets on your timeline. I’ve got to know some very interesting people I would not have discovered otherwise. Aside from the fun factor, you’ll often discover people who can give great feedback, answer your questions and provide skills that you need. If somebody is tweeting for some help on topics you master, you can help them out which will make the relation enduring.
According an article by Mashable, The joy of Twitter is connecting with others. It is a great platform to discover new people, find information and share the same with others. If you are a marketer, you can reach up to a massive audience here. It can be a great way to engage with future clients. Build your personal or company reputation through constant engagement and quality content to make people follow you. Then follow everyone back. Your Network will bend over backwards to help you with things that you never would have expected. Trust me, it’s true.
Luke Wright - About Author:
Jaikant is a Digital marketing professional who has worked with over 50 brands across the globe and is now employed with a Social Media Networking Agency – Vizz Media. He writes interesting articles on various Social Media Marketing Services and how they affect various industries.
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