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Social Media: What is it and how do you use it?

By Wsiworld Subscribe to RSS | June 27th 2012 | Views:

Social media is an online tool that is generating a lot of attention from both consumers and business owners. With the countless new social tools and innovations to existing social channels, business owners especially are wondering how to use social media.

Social media is the use of Internet based applications to connect and share user-generated content. They are many examples of social media sites; some of the most popular include:

• Twitter – a conversation based network;

• LinkedIn – a business based network which fosters business relationships;

• Facebook which is based on the concept of a community of friends sharing information;

• and YouTube where users share video clips.

What is Social Media Marketing?

If that is the definition of social media, then what is social media marketing? This concept refers to the use of social media for business use rather than purely for social reasons.

Using social media is different for every organization and it needs to be considered as part of the overall marketing strategy and objectives. In other words, an organization first needs to determine what they would like to achieve and then whether the social media channel can meet those objectives. For example, if a company would like to improve customer service then social media can be considered as a channel, provided that their customers make use of social media channels.

Certain social media channels can also be used for informational purposes. Business owners, for example, can utilize a company blog in which they push valuable information to their customer base in order to educate and establish a credible reputation.

Managing Social Media Resources

Many companies would like to enter the social arena, but do not realize the time or resources involved in using social media for business. A common mistake is to open a business social media account without a person dedicated to regular engagement on that social channel.

It is for these reasons that many organizations choose to enlist the help of a local WSI Consultant who specializes in social media marketing.

WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit for more information.

Wsiworld - About Author:
About WSI:
WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC,web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. To know more visit -

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