Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Strategies to enhance microbrew marketing

By Gwave Consulting Subscribe to RSS | December 2nd 2011 | Views:
loading
 
  



Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popularity as more people get involved with the craft beer movement than ever before. It is chemical-free, hand-crafted alcoholic beverage that uses natural ingredients. Craft beer is gaining popularity because it does not have preservatives.

There is use of weird and wonderful ingredients in crafts beer which aren't often found in general beer production. For example, some craft breweries choose to flavor their beers with ingredients which are raw and natural that range from seaweed, to raspberries, pineapple to chocolate. Craft bear marketing is extremely popular in the US. The United States produces about 6 billion gallons of beer annually which is the highest in the entire world. The majority of beer consumption is the mass produced American Style Lagers and 4% of the beer produced comes from the craft beer sector. The number of people employed in the craft beer industry is an estimated 100,000 and it grew by 12% in retail dollars during the first half of 2010.

Microbrewery refers to the beer that is brewed in one’s home or in small pubs. The term started in the 70s in the UK to refer to single units that make their own beer or traditional cask ale. Micro brew is not just confined in pubs. Many people prefer to brew their own beer at home, for personal pleasure. Home brews are specially made for parties at home. In fact, microbrewery is an excuse for some beer makers to invite people over to their homes for a party.

Starting a microbrewery is usually a productive process and something that a group of friends may go in together to buy. Home beer breweries are generally not pricey because the majority of the equipment can be purchased at cheaper rates. The best microbrewery is considered to be even cheaper.

In general microbrewery can spend 2% of its revenue on advertising. Social media marketing, search engine optimization, and mobile phone marketing campaigns are some easy and convenient way of microbrewery marketing. Internet marketing is done to draw attention of the people that are already interested in buying microbrewery.

Strategies to enhance microbrew marketing:

• Creating a webpage is very important in microbrew marketing. The content of the website should be lucid, attractive and eye-catching.

• Mobile marketing is your way to the future. Invest a great deal on mobile marketing. Some websites are investing a lot of resources in the improvement of mobile search and mobile marketing for small businesses and smart phone users.

Search Engine Optimization is very essential for your website. Ensure that the site is always on top for local search terms.

Gwave Consulting - About Author:
Melani Gordon is an expert author for writing articles and currently working for gwaveconsulting.com in USA and already written so many articles on Craft Beer Marketing, Microbrew marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/strategies-to-enhance-microbrew-marketing.htm

Related Marketing Articles Subscribe to RSS

Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...