Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Strategies to enhance microbrew marketing

By Gwave Consulting Subscribe to RSS | December 2nd 2011 | Views:
loading
 
  



Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popularity as more people get involved with the craft beer movement than ever before. It is chemical-free, hand-crafted alcoholic beverage that uses natural ingredients. Craft beer is gaining popularity because it does not have preservatives.

There is use of weird and wonderful ingredients in crafts beer which aren't often found in general beer production. For example, some craft breweries choose to flavor their beers with ingredients which are raw and natural that range from seaweed, to raspberries, pineapple to chocolate. Craft bear marketing is extremely popular in the US. The United States produces about 6 billion gallons of beer annually which is the highest in the entire world. The majority of beer consumption is the mass produced American Style Lagers and 4% of the beer produced comes from the craft beer sector. The number of people employed in the craft beer industry is an estimated 100,000 and it grew by 12% in retail dollars during the first half of 2010.

Microbrewery refers to the beer that is brewed in one’s home or in small pubs. The term started in the 70s in the UK to refer to single units that make their own beer or traditional cask ale. Micro brew is not just confined in pubs. Many people prefer to brew their own beer at home, for personal pleasure. Home brews are specially made for parties at home. In fact, microbrewery is an excuse for some beer makers to invite people over to their homes for a party.

Starting a microbrewery is usually a productive process and something that a group of friends may go in together to buy. Home beer breweries are generally not pricey because the majority of the equipment can be purchased at cheaper rates. The best microbrewery is considered to be even cheaper.

In general microbrewery can spend 2% of its revenue on advertising. Social media marketing, search engine optimization, and mobile phone marketing campaigns are some easy and convenient way of microbrewery marketing. Internet marketing is done to draw attention of the people that are already interested in buying microbrewery.

Strategies to enhance microbrew marketing:

• Creating a webpage is very important in microbrew marketing. The content of the website should be lucid, attractive and eye-catching.

• Mobile marketing is your way to the future. Invest a great deal on mobile marketing. Some websites are investing a lot of resources in the improvement of mobile search and mobile marketing for small businesses and smart phone users.

Search Engine Optimization is very essential for your website. Ensure that the site is always on top for local search terms.

Gwave Consulting - About Author:
Melani Gordon is an expert author for writing articles and currently working for gwaveconsulting.com in USA and already written so many articles on Craft Beer Marketing, Microbrew marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/strategies-to-enhance-microbrew-marketing.htm

Related Marketing Articles Subscribe to RSS

Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Necessity of Digital marketing Agency
Published by Robert King on January 23rd 2012 | Business
Digital marketing strategies are more cost-effective and non time consuming than traditional marketi...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Strategies to enhance microbrew marketing
Published by Gwave Consulting on December 2nd 2011 | Marketing
Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popular...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...