Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What is online marketing?

By Antonsky8@gmail.com Subscribe to RSS | April 4th 2012 | Views:
loading
 
  



The term online marketing is widely discussed in today’s world where consumers are now turning towards the internet for their first source of information as well as information about specific products, services or businesses. The business owners of today also have started to invest in online marketing to grab that large chunk of audience who consult the internet before making their purchase decision. This whole shift of businessmen and entrepreneurs to a new advertising tool of internet is not only due to the reason that a large number of people are on the internet but also due to the fact that online marketing is a highly cost effective means of promotion particularly in contrast to other traditional methods of marketing.

So, how can one define online marketing? If simply put, it would mean using internet to spread, promote and advertise about your product or services in hope of generating interest from your target audience. Online marketing is known by many names like internet marketing or web marketing. Online marketing is primarily used by companies who sell their products directly to the customers.

Various techniques are applied in online marketing. Below is a list of few of the common techniques or areas of online marketing:

• Display Advertisements: It is probably the most common technique of online marketing. It involves displaying web banners or banner ads placed on a website. It can be your website or a third party’s website and it is used to drive traffic to your websit. It also helps in increasing product information and awareness.

• Email Marketing: This is often used by companies to send emails to existing or prospect clients about offers and information regarding their product and services. Email marketing is considered to be the most cost efficient amongst all other online marketing techniques. However, it gets very hard at times to distinguish between legit emails and spam messages as a result of so many people using email marketing software and sending messages.

• Search Engine Marketing: This technique is getting popular day by day and a lot of people are using Search Engine Optimization (SEO), paid placements and paid content in order to increase their website visibility as well as credibility in search engine ratings. Boosting up such ratings means whenever someone will use keywords relating to yours, you will show up in result. However, your visibility entirely depends upon how high you are ranked.

• Viral Marketing: It is a technique which encourages the company to pass on information and let it spread. Video clips, funny messages, games or emails along with social media are used as tools in viral marketing.

• A few other techniques include Affiliate Marketing, Interactive Marketing, and Social Media Management etc…

Smart business owners prefer to focus on their product while leaving online marketing to good marketing agencies. LBM Direct Marketing is one such agency where all your requirements regarding online marketing can be handled under one roof. Work with LBM and give your business a new chance to rise high via effective and successful online marketing.

At LBM, you can opt for direct email marketing, social media management or any other sort of online marketing, the staff there will not only help you with such tools but will also guide you to which technique will suit you and your business the best.

Antonsky8@gmail.com - About Author:
LBM Direct Marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/what-is-online-marketing.htm

Related Marketing Articles Subscribe to RSS

Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...
 
Interactive marketing agency ensures most effective promotional campaign
Published by Allinda James on November 30th 2011 | Marketing
The online mode of communication is preferred by many businesses to make their products or services ...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Necessity of Digital marketing Agency
Published by Robert King on January 23rd 2012 | Business
Digital marketing strategies are more cost-effective and non time consuming than traditional marketi...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
Quick money generation with online direct sales opportunities
Published by Rave Stuart on December 4th 2011 | Business
Your income from job might not be sufficient enough to fulfill all your needs and you might need som...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...