Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What is online marketing?

By Antonsky8@gmail.com Subscribe to RSS | April 4th 2012 | Views:
loading
 
  



The term online marketing is widely discussed in today’s world where consumers are now turning towards the internet for their first source of information as well as information about specific products, services or businesses. The business owners of today also have started to invest in online marketing to grab that large chunk of audience who consult the internet before making their purchase decision. This whole shift of businessmen and entrepreneurs to a new advertising tool of internet is not only due to the reason that a large number of people are on the internet but also due to the fact that online marketing is a highly cost effective means of promotion particularly in contrast to other traditional methods of marketing.

So, how can one define online marketing? If simply put, it would mean using internet to spread, promote and advertise about your product or services in hope of generating interest from your target audience. Online marketing is known by many names like internet marketing or web marketing. Online marketing is primarily used by companies who sell their products directly to the customers.

Various techniques are applied in online marketing. Below is a list of few of the common techniques or areas of online marketing:

• Display Advertisements: It is probably the most common technique of online marketing. It involves displaying web banners or banner ads placed on a website. It can be your website or a third party’s website and it is used to drive traffic to your websit. It also helps in increasing product information and awareness.

• Email Marketing: This is often used by companies to send emails to existing or prospect clients about offers and information regarding their product and services. Email marketing is considered to be the most cost efficient amongst all other online marketing techniques. However, it gets very hard at times to distinguish between legit emails and spam messages as a result of so many people using email marketing software and sending messages.

• Search Engine Marketing: This technique is getting popular day by day and a lot of people are using Search Engine Optimization (SEO), paid placements and paid content in order to increase their website visibility as well as credibility in search engine ratings. Boosting up such ratings means whenever someone will use keywords relating to yours, you will show up in result. However, your visibility entirely depends upon how high you are ranked.

• Viral Marketing: It is a technique which encourages the company to pass on information and let it spread. Video clips, funny messages, games or emails along with social media are used as tools in viral marketing.

• A few other techniques include Affiliate Marketing, Interactive Marketing, and Social Media Management etc…

Smart business owners prefer to focus on their product while leaving online marketing to good marketing agencies. LBM Direct Marketing is one such agency where all your requirements regarding online marketing can be handled under one roof. Work with LBM and give your business a new chance to rise high via effective and successful online marketing.

At LBM, you can opt for direct email marketing, social media management or any other sort of online marketing, the staff there will not only help you with such tools but will also guide you to which technique will suit you and your business the best.

Antonsky8@gmail.com - About Author:
LBM Direct Marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/what-is-online-marketing.htm

Related Marketing Articles Subscribe to RSS

Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Mobile Marketing Applications Happen to be a Key element of one's Web marketing strategy
Published by Lyndon Stewart on July 4th 2012 | Marketing
Brainy system netted with greatly inside not much time. An array of small businesses were unable mor...
 
Use of intelligent inserting for efficient direct mailing services
Published by Corporatemailing on July 20th 2012 | Business
The success of a company is determined by many key factors which if properly capitalized on can lead...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...