Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Eight must-have qualities of email marketing software

By Lyndon Henry Subscribe to RSS | May 18th 2012 | Views:
loading
 
  



Email marketing is one of the smartest and most cost-effective modes of marketing available. With the right email marketing software, the process can be easy, productive, and cost-effective. In a 2010 survey, nearly 40 percent of industry executives identified email as the advertising channel performing most effectively for them. So, what are some features a good email marketing software package, or services package, must have? Here's a quick summary.

Simple, easy-to-use

A good email marketing software or services package should be user-friendly and uncomplicated, taking the work out of creating direct-marketing emails and designing marketing campaigns that are engaging and effective. Helpful features include a WYSIWYG editor ("What You See Is What You Get"), email templates and the option to upload your own HTML. The system should guide you through the process, step-by-step so that you’re never surprised with the final product.

Flexibility

Not only should the system offer hundreds of email content and formatting templates to choose from, the templates should be really flexible and open to editing and customization. You'll also want enough space to add any images you wish, making the email fit the look and feel of your company’s image and brand. A great email marketing software should allow you to do that.

Social media marketing

The software should be integrated with your social media activities, directing traffic from your social media to other marketing efforts, like into a landing page of a subscription form. From one place (like a dashboard), you should be able to quickly create, schedule, publish, manage, and measure all your social media campaigns — Facebook, Twitter, LinkedIn, whatever.

Event Marketing

Your email marketing software should be able to help you host, publicize, manage and promote an event in a user-friendly way. It also helps if it allows you to sell tickets for fee-based events. Optimally, the software would provide a kind of online box office, including a shopping cart and a ticket widget on your website, blog, or Facebook page. For example, check out Vertical Response’s email marketing software which has event marketing capabilities.

User-friendly, understandable analytics

You need to be able to calculate the ROI, so any email marketing software should provide very strong reporting and analytics features. You'll want to be able to gauge the performance of your email campaigns, comparing them with other campaigns, especially ones within your industry. The system should provide you with valuable reports on critical marketing campaign aspects like number of reads, links that are clicked, forwarded emails, unsubscriptions, and bounced items. It's also useful to have a testing option, which provides an opportunity for you to evaluate critical aspects of your marketing campaign and enables you to improve your email marketing strategy.

Secure email delivery

The system should include well-proven, reliable procedures and protocols to make sure that every user's security is safeguarded and spam is prevented. This includes features such as feedback loops to suppress spam and a component to test words and phrases automatically, flagging those that spam filters typically identify. And it should provide at least several major authentication protocols to thoroughly authenticate each user's email. See, for example, leading delivery rates for email maketing software.

Competitive pricing

To ensure a high ROI (40-to-1 or higher), pricing should be competitive and flexible, and, of course provide lots of value for your dollar. The email marketing software should offer alternative types of pricing structures — for example, based on sending unlimited emails to all the addresses in your contact list, or based on a set amount per email sent. If it's based per email, the package should offer either a pay-as-you-go plan or a bulk plan, priced by how many email "credits" you want, and charged periodically (usually, month-to-month).

Lyndon Henry - About Author:
With the right software, email marketing can be an extremely-cost effective, affordable business development tool which can assist you in nurturing valuable long-term relationships with your clients. There's a wide range of email marketing software systems available, with a wide variety of features, but the main question you need to thoroughly evaluate is: what does your specific operation really need? For more information about email marketing or email marketing software, visit www.VerticalResponse.com.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/eight-must-have-qualities-of-email-marketing-software.htm

Related Marketing Articles Subscribe to RSS

Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Corrugated packaging software
Published by Mary Porter on July 18th 2012 | Business
As a business owner you will be well aware of the importance of keeping an eye on your spending and ...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...
 
Strategies to enhance microbrew marketing
Published by Gwave Consulting on December 2nd 2011 | Marketing
Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popular...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
Aryng’s Analytics Training in San Francisco takes professionals beyond Big Data software tools
Published by Piyanka Jain on February 10th 2012 | Business
Aryng’s upcoming analytics training for business professionals is going to be held in San Francisc...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Buy the most suitable IP camera software——www.apexis.cc
Published by Guardlyer on March 12th 2012 | Business
This absolutely is just a ample overview of account of IP camera software. There are abundant adde...
 
Tips for selecting Hoteling software for your Hotel
Published by Julia Roger on August 25th 2012 | Business
It is always good to purchase hoteling software for your hotel and make the management of the hotel ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
IB, IB Corporation, Troyee, Troyee Software, Troyee Business Solutionware, Business solution software, Accounting software,
Published by Markewse on December 24th 2011 | Business
IB Corporation is technologically driven software- Aided Business Consulting Firm decided to provide...