Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seven must-have qualities of email marketing software

By Lyndon Henry Subscribe to RSS | May 18th 2012 | Views:
loading
 
  



Email marketing is one of the smartest and most cost-effective modes of marketing available. With the right email marketing software, the process can be easy, productive, and cost-effective. In a 2010 survey, nearly 40 percent of industry executives identified email as the advertising channel performing most effectively for them. So, what are some features a good email marketing software package, or services package, must have? Here's a quick summary.

Simple, easy-to-use

A good email marketing software or services package should be user-friendly and uncomplicated, taking the work out of creating direct-marketing emails and designing marketing campaigns that are engaging and effective. Helpful features include a WYSIWYG editor ("What You See Is What You Get"), email templates and the option to upload your own HTML. The system should guide you through the process, step-by-step so that you’re never surprised with the final product.

Flexibility

Not only should the system offer hundreds of email content and formatting templates to choose from, the templates should be really flexible and open to editing and customization. You'll also want enough space to add any images you wish, making the email fit the look and feel of your company’s image and brand. A great email marketing software should allow you to do that.

Social media marketing

The software should be integrated with your social media activities, directing traffic from your social media to other marketing efforts, like into a landing page of a subscription form. From one place (like a dashboard), you should be able to quickly create, schedule, publish, manage, and measure all your social media campaigns — Facebook, Twitter, LinkedIn, whatever.

Event Marketing

Your email marketing software should be able to help you host, publicize, manage and promote an event in a user-friendly way. It also helps if it allows you to sell tickets for fee-based events. Optimally, the software would provide a kind of online box office, including a shopping cart and a ticket widget on your website, blog, or Facebook page. For example, check out Vertical Response’s email marketing software which has event marketing capabilities.

User-friendly, understandable analytics

You need to be able to calculate the ROI, so any email marketing software should provide very strong reporting and analytics features. You'll want to be able to gauge the performance of your email campaigns, comparing them with other campaigns, especially ones within your industry. The system should provide you with valuable reports on critical marketing campaign aspects like number of reads, links that are clicked, forwarded emails, unsubscriptions, and bounced items. It's also useful to have a testing option, which provides an opportunity for you to evaluate critical aspects of your marketing campaign and enables you to improve your email marketing strategy.

Secure email delivery

The system should include well-proven, reliable procedures and protocols to make sure that every user's security is safeguarded and spam is prevented. This includes features such as feedback loops to suppress spam and a component to test words and phrases automatically, flagging those that spam filters typically identify. And it should provide at least several major authentication protocols to thoroughly authenticate each user's email. See, for example, leading delivery rates for email maketing software.

Competitive pricing

To ensure a high ROI (40-to-1 or higher), pricing should be competitive and flexible, and, of course provide lots of value for your dollar. The email marketing software should offer alternative types of pricing structures — for example, based on sending unlimited emails to all the addresses in your contact list, or based on a set amount per email sent. If it's based per email, the package should offer either a pay-as-you-go plan or a bulk plan, priced by how many email "credits" you want, and charged periodically (usually, month-to-month).

Lyndon Henry - About Author:
With the right software, email marketing can be an extremely-cost effective, affordable business development tool which can assist you in nurturing valuable long-term relationships with your clients. There's a wide range of email marketing software systems available, with a wide variety of features, but the main question you need to thoroughly evaluate is: what does your specific operation really need? For more information about email marketing or email marketing software, visit www.VerticalResponse.com.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/seven-must-have-qualities-of-email-marketing-software.htm

Related Marketing Articles Subscribe to RSS

Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Buy the most suitable IP camera software——www.apexis.cc
Published by Guardlyer on March 12th 2012 | Business
This absolutely is just a ample overview of account of IP camera software. There are abundant adde...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Mobile App Marketing is simply Developing Bottom rather than Written content affiliate marketing
Published by Vernon Diaz on June 30th 2012 | Marketing
Article promotion, of course referred to as SMS marketing, accomplished the country's highest point ...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Payroll software helps to handle financial issues of the business
Published by Alliedsoft on January 10th 2012 | Business
Although, Payroll software has been formulated through payroll specialists plus is more technologica...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Aryng’s Analytics Training in San Francisco takes professionals beyond Big Data software tools
Published by Piyanka Jain on February 10th 2012 | Business
Aryng’s upcoming analytics training for business professionals is going to be held in San Francisc...