Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seven must-have qualities of email marketing software

By Lyndon Henry Subscribe to RSS | May 18th 2012 | Views:
loading
 
  



Email marketing is one of the smartest and most cost-effective modes of marketing available. With the right email marketing software, the process can be easy, productive, and cost-effective. In a 2010 survey, nearly 40 percent of industry executives identified email as the advertising channel performing most effectively for them. So, what are some features a good email marketing software package, or services package, must have? Here's a quick summary.

Simple, easy-to-use

A good email marketing software or services package should be user-friendly and uncomplicated, taking the work out of creating direct-marketing emails and designing marketing campaigns that are engaging and effective. Helpful features include a WYSIWYG editor ("What You See Is What You Get"), email templates and the option to upload your own HTML. The system should guide you through the process, step-by-step so that you’re never surprised with the final product.

Flexibility

Not only should the system offer hundreds of email content and formatting templates to choose from, the templates should be really flexible and open to editing and customization. You'll also want enough space to add any images you wish, making the email fit the look and feel of your company’s image and brand. A great email marketing software should allow you to do that.

Social media marketing

The software should be integrated with your social media activities, directing traffic from your social media to other marketing efforts, like into a landing page of a subscription form. From one place (like a dashboard), you should be able to quickly create, schedule, publish, manage, and measure all your social media campaigns — Facebook, Twitter, LinkedIn, whatever.

Event Marketing

Your email marketing software should be able to help you host, publicize, manage and promote an event in a user-friendly way. It also helps if it allows you to sell tickets for fee-based events. Optimally, the software would provide a kind of online box office, including a shopping cart and a ticket widget on your website, blog, or Facebook page. For example, check out Vertical Response’s email marketing software which has event marketing capabilities.

User-friendly, understandable analytics

You need to be able to calculate the ROI, so any email marketing software should provide very strong reporting and analytics features. You'll want to be able to gauge the performance of your email campaigns, comparing them with other campaigns, especially ones within your industry. The system should provide you with valuable reports on critical marketing campaign aspects like number of reads, links that are clicked, forwarded emails, unsubscriptions, and bounced items. It's also useful to have a testing option, which provides an opportunity for you to evaluate critical aspects of your marketing campaign and enables you to improve your email marketing strategy.

Secure email delivery

The system should include well-proven, reliable procedures and protocols to make sure that every user's security is safeguarded and spam is prevented. This includes features such as feedback loops to suppress spam and a component to test words and phrases automatically, flagging those that spam filters typically identify. And it should provide at least several major authentication protocols to thoroughly authenticate each user's email. See, for example, leading delivery rates for email maketing software.

Competitive pricing

To ensure a high ROI (40-to-1 or higher), pricing should be competitive and flexible, and, of course provide lots of value for your dollar. The email marketing software should offer alternative types of pricing structures — for example, based on sending unlimited emails to all the addresses in your contact list, or based on a set amount per email sent. If it's based per email, the package should offer either a pay-as-you-go plan or a bulk plan, priced by how many email "credits" you want, and charged periodically (usually, month-to-month).

Lyndon Henry - About Author:
With the right software, email marketing can be an extremely-cost effective, affordable business development tool which can assist you in nurturing valuable long-term relationships with your clients. There's a wide range of email marketing software systems available, with a wide variety of features, but the main question you need to thoroughly evaluate is: what does your specific operation really need? For more information about email marketing or email marketing software, visit www.VerticalResponse.com.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/seven-must-have-qualities-of-email-marketing-software.htm

Related Marketing Articles Subscribe to RSS

Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
IB, IB Corporation, Troyee, Troyee Software, Troyee Business Solutionware, Business solution software, Accounting software,
Published by Markewse on December 24th 2011 | Business
IB Corporation is technologically driven software- Aided Business Consulting Firm decided to provide...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Buy the most suitable IP camera software——www.apexis.cc
Published by Guardlyer on March 12th 2012 | Business
This absolutely is just a ample overview of account of IP camera software. There are abundant adde...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Payroll software helps to handle financial issues of the business
Published by Alliedsoft on January 10th 2012 | Business
Although, Payroll software has been formulated through payroll specialists plus is more technologica...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Tips for selecting Hoteling software for your Hotel
Published by Julia Roger on August 25th 2012 | Business
It is always good to purchase hoteling software for your hotel and make the management of the hotel ...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...