Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Future of out of home Advertising

By Harry Tan Subscribe to RSS | April 25th 2012 | Views:
loading
 
  



Advertising is still experiencing the beginning of its transformation. Can you imagine advertisements that can perform tricks such as allowing passersby to participate in a poll via their smart phones and the billboard will regularly update poll results throughout the day? Or billboards that automatically adjust its copy based on changing highway traffic patterns and paper- thin sheets of plastic that generate HD quality video yet are flexible enough to wrap around subway station columns. These innovations are only part of the appeal of out of home advertising. Now more than ever, out of home Marketing And Advertising aligns with 21st century consumers. People are always on the go and they want content in short bursts. Consumers will be able to get a quick image or a piece of knowledge and then they move on.

Out of home advertising is able to prove its efficiency and effectiveness because recent research shows that it boasts historically low CPMs (cost per thousand impressions) and a higher global ROI compared to other forms of media. Each dollar spent on out of home advertising returned an average of $2.80 in sales which is significantly better than TV or print advertising. It’s everywhere you want to be and with digitization there are screens popping up everywhere. Out of home advertising can be highly customizable solution for any type of advertiser or marketer.

Although out of home advertising is the oldest medium of advertising, it is still evolving in today’s modern digital age. It’s a lifestyle and environment media wherein there is a great opportunity to reach consumers with a pure message anywhere they may be on the path to purchase. Further advances in mobile technology will provide more opportunities and possibilities for this medium. Consumers can use their smart phones to conduct mobile searches and scan QR codes or UPC barcodes in stores to call up product reviews. Location- based advertising is also one of the biggest growth areas for advertising.

Out of home advertising like Taxi Advertising Display will only continue to get better as technologies improve but the biggest opportunity lies in interactivity. For example, texting from a bus shelter to download a coupon provides the brand a vertical link to the consumer thus providing real value for both the advertiser and the consumer. Out of home advertising such as Advertisements on Cars is also hard to ignore so advertisers and marketers won’t have to worry about whether the consumer is actually watching TV while the brand’s commercial appears or is looking at the website that has the brand’s online ad. Through this medium, the advertisement is always in the consumer’s face and they won’t be able to turn it off. More than half of those who noticed advertisements were able to recall the message and 41 percent of those made a connection between the ad and a purchase they made. Majority of shoppers also found advertisements as a useful way to lean about products.

The future of out of home advertising will be filled with opportunities and possibilities thanks to new technologies. Advertisers and marketers will be able to come up with fresh and new techniques and strategies for reaching and communicating with the consumers better.

Harry Tan - About Author:
One of the Best Marketing And Advertising Agenciesbased in Singapore, SMRTMedia, delivers high quality of Advertisements on Carseven Advertising at Bus StopsAdvertising at Bus Stopsas part of their highly effective outdoor advertising strategy.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/the-future-of-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Improve the reach of your advertisements with neon signs
Published by Myneon on December 30th 2011 | Advertising
Life as such is quite complicated that poses several issues and obstacles in front of us on a day to...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...