Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Better targeting with digital billboard advertising

By Harry Tan Subscribe to RSS | March 16th 2012 | Views:
loading
 
  



The needs and interests of a busy financial executive heading to work are very different from those of a harried mother taking children to pre-school or a retired couple on their way to an exercise class. But until the advent of LED billboards, advertisers never had the opportunity to deliver billboard messages specifically designed to attract the attention of each group. But Digital Billboard Advertising has made that possible. Because digital billboards are electronically controlled, they are easy to change and to schedule, thus giving advertisers a unique opportunity to reach their target audiences at specific times of day.

Advertisers can target their consumers better by tailoring their advertisements based on the time of day and what types of consumers are going out at that particular time. Digital billboard advertising also offers the opportunity for businesses to display season appropriate messages. Several different companies can even share the same digital space with each other, choosing the time of day that is most appropriate for them.

The one concept where there is a large overlap between conventional billboards and digital billboard advertising is the most important one: choosing a location. While traffic patterns are easily measured and largely accessible to businesses, raw numbers may not tell the whole story. So don’t forget your target demographics! A billboard placed on a major interstate in a rural area probably isn't the best location for a local business, no matter how low the cost or high the traffic count. While bigger, national companies are more likely to benefit from these locations where costs are lower, visibility is high, and long-distance travelers are still within the target audience. However, rush hour with stop-and-go traffic is the best location for any form of Effective Advertising. If you're considering an approach with more promotional advertising, as opposed to name branding, looking at areas prone to slower traffic is a solid move.

It is not that hard to see why digital billboard advertising is becoming more and more popular with companies that are concerned about the rising costs of workers compensation claims. It’s because they are simply much safer to create and update. When a company advertises on a digital billboard, they can simply call the billboard management company or the Best Advertising Agency that handles the medium, and ask that a different sign be displayed. The change can occur within a very few hours and ensures quick response to sudden changes in the market.

Harry Tan - About Author:
Singapore-Based Outdoor Advertising and Marketingcompany, SMRT Media, is known for Effective Advertisingstrategies and campaigns such as Digital Billboard Advertising, Airport Advertising and Subway Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/better-targeting-with-digital-billboard-advertising.htm

Related Advertising Articles Subscribe to RSS

How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...