Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Better targeting with digital billboard advertising

By Harry Tan Subscribe to RSS | March 16th 2012 | Views:
loading
 
  



The needs and interests of a busy financial executive heading to work are very different from those of a harried mother taking children to pre-school or a retired couple on their way to an exercise class. But until the advent of LED billboards, advertisers never had the opportunity to deliver billboard messages specifically designed to attract the attention of each group. But Digital Billboard Advertising has made that possible. Because digital billboards are electronically controlled, they are easy to change and to schedule, thus giving advertisers a unique opportunity to reach their target audiences at specific times of day.

Advertisers can target their consumers better by tailoring their advertisements based on the time of day and what types of consumers are going out at that particular time. Digital billboard advertising also offers the opportunity for businesses to display season appropriate messages. Several different companies can even share the same digital space with each other, choosing the time of day that is most appropriate for them.

The one concept where there is a large overlap between conventional billboards and digital billboard advertising is the most important one: choosing a location. While traffic patterns are easily measured and largely accessible to businesses, raw numbers may not tell the whole story. So don’t forget your target demographics! A billboard placed on a major interstate in a rural area probably isn't the best location for a local business, no matter how low the cost or high the traffic count. While bigger, national companies are more likely to benefit from these locations where costs are lower, visibility is high, and long-distance travelers are still within the target audience. However, rush hour with stop-and-go traffic is the best location for any form of Effective Advertising. If you're considering an approach with more promotional advertising, as opposed to name branding, looking at areas prone to slower traffic is a solid move.

It is not that hard to see why digital billboard advertising is becoming more and more popular with companies that are concerned about the rising costs of workers compensation claims. It’s because they are simply much safer to create and update. When a company advertises on a digital billboard, they can simply call the billboard management company or the Best Advertising Agency that handles the medium, and ask that a different sign be displayed. The change can occur within a very few hours and ensures quick response to sudden changes in the market.

Harry Tan - About Author:
Singapore-Based Outdoor Advertising and Marketingcompany, SMRT Media, is known for Effective Advertisingstrategies and campaigns such as Digital Billboard Advertising, Airport Advertising and Subway Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/better-targeting-with-digital-billboard-advertising.htm

Related Advertising Articles Subscribe to RSS

Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...