Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to create Effective Advertising through outdoor advertising

By Harry Tan Subscribe to RSS | April 11th 2012 | Views:
loading
 
  



Advertising is a highly effective medium as long as you approach it correctly. It can bring you more customers and help you make sure that people will know your product, service, or brand. Having your photo or brand on a billboard in your town or in any form of advertisement is a reputation booster. And of course, it will also boost your sales and improve your revenue. It may cost a lot but it is definitely an investment that you have to and you would want to make for that sake of your business’s success. And to ensure your advertising success, here are four important questions for effective advertising.

1. Who is your target audience?

Understanding and knowing who your customer are, how old they are, and what they like will help you prepare for the next step in the advertising process. It will also help you start to build the mood of your advertising campaign. The answers to this question will help lay the structure for building an Effective Advertising campaign and also in setting various performance-based metrics.

2. Where are they located?

It is also important to find out where your target customers are usually located. Find out if they are commonly found at urban or rural areas, or if they travel in and out of the city on a daily basis, and even if there is a major highway in the area. This will help you narrow down the most targeted areas to start searching for advertising locations. This will also help you get an idea about what types of ad mediums are available in that area. For example, you can opt for Bus Shelter Advertising or Digital Bus Advertising for targeting on the go consumers. There’s also Subway Advertising, Airport Advertising and Digital Billboard Advertising. And then you can begin determining what the best medium for your advertising message will be. Understanding where your customer is located, how they travel, and in what location is best for the ad, will help your communicate most effectively with them.

3. What is your message and call to action

Make sure that your advertisement is able to get the consumers’ attention and that your message has a call to action. Make sure that the message has a reason why somebody should interact with it, and most importantly, receives a reward for doing so. This reward is your gift to the customer for answering your call to action. Your message needs to be exciting enough that the audience remembers the ad and interacts with the message on their mobile device or when they get home. By creating a strong message with a call to action, you are able to help drive attention both online and offline and thus create effective advertising. Remember, understanding your call to action is extremely important. When you understand the desired outcome of your advertising campaign, you will be able to structure success metrics of which you have to monitor closely.

Harry Tan - About Author:
A Singapore-Based Company, SMRTMedia offers expertise in Outdoor Advertising and Marketingwhich has made them the Best Advertising Agencythat offers Subway AdvertisingandDigital Bus Advertisingfor an Effective Advertisingcampaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-to-create-effective-advertising-through-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...