Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to create Effective Advertising through outdoor advertising

By Harry Tan Subscribe to RSS | April 11th 2012 | Views:
loading
 
  



Advertising is a highly effective medium as long as you approach it correctly. It can bring you more customers and help you make sure that people will know your product, service, or brand. Having your photo or brand on a billboard in your town or in any form of advertisement is a reputation booster. And of course, it will also boost your sales and improve your revenue. It may cost a lot but it is definitely an investment that you have to and you would want to make for that sake of your business’s success. And to ensure your advertising success, here are four important questions for effective advertising.

1. Who is your target audience?

Understanding and knowing who your customer are, how old they are, and what they like will help you prepare for the next step in the advertising process. It will also help you start to build the mood of your advertising campaign. The answers to this question will help lay the structure for building an Effective Advertising campaign and also in setting various performance-based metrics.

2. Where are they located?

It is also important to find out where your target customers are usually located. Find out if they are commonly found at urban or rural areas, or if they travel in and out of the city on a daily basis, and even if there is a major highway in the area. This will help you narrow down the most targeted areas to start searching for advertising locations. This will also help you get an idea about what types of ad mediums are available in that area. For example, you can opt for Bus Shelter Advertising or Digital Bus Advertising for targeting on the go consumers. There’s also Subway Advertising, Airport Advertising and Digital Billboard Advertising. And then you can begin determining what the best medium for your advertising message will be. Understanding where your customer is located, how they travel, and in what location is best for the ad, will help your communicate most effectively with them.

3. What is your message and call to action

Make sure that your advertisement is able to get the consumers’ attention and that your message has a call to action. Make sure that the message has a reason why somebody should interact with it, and most importantly, receives a reward for doing so. This reward is your gift to the customer for answering your call to action. Your message needs to be exciting enough that the audience remembers the ad and interacts with the message on their mobile device or when they get home. By creating a strong message with a call to action, you are able to help drive attention both online and offline and thus create effective advertising. Remember, understanding your call to action is extremely important. When you understand the desired outcome of your advertising campaign, you will be able to structure success metrics of which you have to monitor closely.

Harry Tan - About Author:
A Singapore-Based Company, SMRTMedia offers expertise in Outdoor Advertising and Marketingwhich has made them the Best Advertising Agencythat offers Subway AdvertisingandDigital Bus Advertisingfor an Effective Advertisingcampaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-to-create-effective-advertising-through-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Get your favourite continental delight by ordering online at subway delhi
Published by Sandeep Arora on April 3rd 2012 | Business
For the continental food freaks Subway is one of the most favourite destinations and the for the foo...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...