Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Facebook page helps you to raise brand awareness

By Puneet Gupta Subscribe to RSS | May 9th 2012 | Views:
loading
 
  



When Facebook redesigned Pages in February 2011 one of the features it implemented was the ability for administrators to use Facebook ‘as’ their Page, providing access to additional tools and allowing admins to interact and engage in Facebook as their brand.

The benefits of doing this include:

• Easy access to Page metrics, including new fans, activity, Likes and comments

• Personalized Page News Feed

• Page Events

• Engagement with other Pages, raising brand awareness around Facebook and driving visitors and new Likes

Facebook for business

Any business, big or small, should consider Facebook advertising. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about the qualities of the product.

Many of companies’ potential customers are there on facebbok. Therefore all companies should have a Facebook page where they can interact with their customers. No other advertising channel can compete with it.

When creating a Facebook business strategy or facebook campaigns, it’s important to think what you want to achieve. Is your goal to make ads and drive traffic to your website or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?

Many businesses benefit from both, so perhaps a combination is the best choice.

Online Sales

This is a most simple way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks it, he or she is directed to your web page where a purchase or sign-up can be made.

This way of using Facebook for business advertising has been very successful for many companies. What is important to remember is that “liking things” is the backbone of this entire network.

Attracting Likes

Businesses may get better results even while advertising a product or service by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.

By doing advertising this way one can combine brand awareness with sales.

At times a reason for many businesses for being on Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.

In that case, ads directly to the website may not be the good choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.

The goal is to have active fans who spread the word about you to their friends, which in the end can be profitable for any business as it creates brand awareness.

Facebook Marketing for Small Businesses

Contrary to what many people believe, online-business marketing on Facebook benefits small, traditional retailers the most. Small businesses offer unique products or services to a smaller range of customers and Facebook marketing provides an excellent opportunity to reach the exact target audience with a personal approach.

To succeed in small-business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations as well.

Setting up a Facebook Page is easy but to maximize its potential for brand visibility requires constant updating and testing. Some of the things one needs to keep in mind are:

1. Create a Vanity URL for Your Facebook Page

The easiest yet most important is to create a vanity URL for your brand page. You will need to have at least 25 fans before you are able to claim a username for your page.

2. Add Special Announcement to Profile Image and Photo Strip

Profile picture and photo strip are still by far, the most visible area in a Facebook Page. Input special messages such as visit a particular tab for promo details. One can also add products, brand testimonials or social media contacts so that fans can spot them instantly.

3. Important Tabs Should be Visible to Fans all the time

When people visit your Facebook Page without logging in, most of the page tabs should be visible to them

4. Optimize Your ‘About’ Section with Clickable Links

Although each Facebook page is given 255 characters limit for its ‘About’ section, but the first 78 characters are critical because those are showing up partially at your sidebar before visitors need to click ‘More’ to read the rest. Thus, make sure the most important info or links are displayed ahead of your message.

5. Enhance Custom Tabs for Brand Visibility

A page with clearly defined, eye-catching custom tabs has slight edge over those that do not. A sophisticated tab can be simple, as long the brand info is delivered and participation from fans is achieved.

Puneet Gupta - About Author:
The author of this article is Puneet Gupta and He is an internet marketer and has strong passion about digital marketing strategies and Social marketing.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-facebook-page-helps-you-to-raise-brand-awareness.htm

Related Advertising Articles Subscribe to RSS

A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!