Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Facebook page helps you to raise brand awareness

By Puneet Gupta Subscribe to RSS | May 9th 2012 | Views:
loading
 
  



When Facebook redesigned Pages in February 2011 one of the features it implemented was the ability for administrators to use Facebook ‘as’ their Page, providing access to additional tools and allowing admins to interact and engage in Facebook as their brand.

The benefits of doing this include:

• Easy access to Page metrics, including new fans, activity, Likes and comments

• Personalized Page News Feed

• Page Events

• Engagement with other Pages, raising brand awareness around Facebook and driving visitors and new Likes

Facebook for business

Any business, big or small, should consider Facebook advertising. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about the qualities of the product.

Many of companies’ potential customers are there on facebbok. Therefore all companies should have a Facebook page where they can interact with their customers. No other advertising channel can compete with it.

When creating a Facebook business strategy or facebook campaigns, it’s important to think what you want to achieve. Is your goal to make ads and drive traffic to your website or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?

Many businesses benefit from both, so perhaps a combination is the best choice.

Online Sales

This is a most simple way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks it, he or she is directed to your web page where a purchase or sign-up can be made.

This way of using Facebook for business advertising has been very successful for many companies. What is important to remember is that “liking things” is the backbone of this entire network.

Attracting Likes

Businesses may get better results even while advertising a product or service by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.

By doing advertising this way one can combine brand awareness with sales.

At times a reason for many businesses for being on Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.

In that case, ads directly to the website may not be the good choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.

The goal is to have active fans who spread the word about you to their friends, which in the end can be profitable for any business as it creates brand awareness.

Facebook Marketing for Small Businesses

Contrary to what many people believe, online-business marketing on Facebook benefits small, traditional retailers the most. Small businesses offer unique products or services to a smaller range of customers and Facebook marketing provides an excellent opportunity to reach the exact target audience with a personal approach.

To succeed in small-business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations as well.

Setting up a Facebook Page is easy but to maximize its potential for brand visibility requires constant updating and testing. Some of the things one needs to keep in mind are:

1. Create a Vanity URL for Your Facebook Page

The easiest yet most important is to create a vanity URL for your brand page. You will need to have at least 25 fans before you are able to claim a username for your page.

2. Add Special Announcement to Profile Image and Photo Strip

Profile picture and photo strip are still by far, the most visible area in a Facebook Page. Input special messages such as visit a particular tab for promo details. One can also add products, brand testimonials or social media contacts so that fans can spot them instantly.

3. Important Tabs Should be Visible to Fans all the time

When people visit your Facebook Page without logging in, most of the page tabs should be visible to them

4. Optimize Your ‘About’ Section with Clickable Links

Although each Facebook page is given 255 characters limit for its ‘About’ section, but the first 78 characters are critical because those are showing up partially at your sidebar before visitors need to click ‘More’ to read the rest. Thus, make sure the most important info or links are displayed ahead of your message.

5. Enhance Custom Tabs for Brand Visibility

A page with clearly defined, eye-catching custom tabs has slight edge over those that do not. A sophisticated tab can be simple, as long the brand info is delivered and participation from fans is achieved.

Puneet Gupta - About Author:
The author of this article is Puneet Gupta and He is an internet marketer and has strong passion about digital marketing strategies and Social marketing.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-facebook-page-helps-you-to-raise-brand-awareness.htm

Related Advertising Articles Subscribe to RSS

Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...