Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Facebook page helps you to raise brand awareness

By Puneet Gupta Subscribe to RSS | May 9th 2012 | Views:
loading
 
  



When Facebook redesigned Pages in February 2011 one of the features it implemented was the ability for administrators to use Facebook ‘as’ their Page, providing access to additional tools and allowing admins to interact and engage in Facebook as their brand.

The benefits of doing this include:

• Easy access to Page metrics, including new fans, activity, Likes and comments

• Personalized Page News Feed

• Page Events

• Engagement with other Pages, raising brand awareness around Facebook and driving visitors and new Likes

Facebook for business

Any business, big or small, should consider Facebook advertising. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about the qualities of the product.

Many of companies’ potential customers are there on facebbok. Therefore all companies should have a Facebook page where they can interact with their customers. No other advertising channel can compete with it.

When creating a Facebook business strategy or facebook campaigns, it’s important to think what you want to achieve. Is your goal to make ads and drive traffic to your website or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?

Many businesses benefit from both, so perhaps a combination is the best choice.

Online Sales

This is a most simple way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks it, he or she is directed to your web page where a purchase or sign-up can be made.

This way of using Facebook for business advertising has been very successful for many companies. What is important to remember is that “liking things” is the backbone of this entire network.

Attracting Likes

Businesses may get better results even while advertising a product or service by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.

By doing advertising this way one can combine brand awareness with sales.

At times a reason for many businesses for being on Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.

In that case, ads directly to the website may not be the good choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.

The goal is to have active fans who spread the word about you to their friends, which in the end can be profitable for any business as it creates brand awareness.

Facebook Marketing for Small Businesses

Contrary to what many people believe, online-business marketing on Facebook benefits small, traditional retailers the most. Small businesses offer unique products or services to a smaller range of customers and Facebook marketing provides an excellent opportunity to reach the exact target audience with a personal approach.

To succeed in small-business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations as well.

Setting up a Facebook Page is easy but to maximize its potential for brand visibility requires constant updating and testing. Some of the things one needs to keep in mind are:

1. Create a Vanity URL for Your Facebook Page

The easiest yet most important is to create a vanity URL for your brand page. You will need to have at least 25 fans before you are able to claim a username for your page.

2. Add Special Announcement to Profile Image and Photo Strip

Profile picture and photo strip are still by far, the most visible area in a Facebook Page. Input special messages such as visit a particular tab for promo details. One can also add products, brand testimonials or social media contacts so that fans can spot them instantly.

3. Important Tabs Should be Visible to Fans all the time

When people visit your Facebook Page without logging in, most of the page tabs should be visible to them

4. Optimize Your ‘About’ Section with Clickable Links

Although each Facebook page is given 255 characters limit for its ‘About’ section, but the first 78 characters are critical because those are showing up partially at your sidebar before visitors need to click ‘More’ to read the rest. Thus, make sure the most important info or links are displayed ahead of your message.

5. Enhance Custom Tabs for Brand Visibility

A page with clearly defined, eye-catching custom tabs has slight edge over those that do not. A sophisticated tab can be simple, as long the brand info is delivered and participation from fans is achieved.

Puneet Gupta - About Author:
The author of this article is Puneet Gupta and He is an internet marketer and has strong passion about digital marketing strategies and Social marketing.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-facebook-page-helps-you-to-raise-brand-awareness.htm

Related Advertising Articles Subscribe to RSS

Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...