Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Higher ROI with out of Home Advertising

By Harry Tan Subscribe to RSS | January 17th 2012 | Views:
loading
 
  



The main reason why marketers advertise is to not only attract more consumers but to also increase their profits. But an Effective Advertising requires a huge amount of investment and for marketers to make sure that they have something to benefit from advertising, they must see a significant return from that investment. How much marketers take out from their wallet must increase when they put it back. And in line with that statement, it is good for marketers and advertisers to know that for each dollar spent on out of home advertising, an average of 2.80 dollars is received on product sales.

Outdoor advertising may be one of the oldest marketing media but it still remains as one of the most effective. Advertisers and Out of Home Media Owners around the world were able to see their sales increase when they used out of home advertising to keep brands at the top of the consumers’ minds and reach the audience at near points of sale.

It was also seen that when a high proportion of outdoor Digital Media is employed in a media mix, the outdoor media advertising campaign’s effectiveness also increases. Sales also tripled when campaign spending on out of home advertising was moved from a low amount to a medium amount but sales more than doubled when a high amount was spent. Using Outdoor Advertising in combination with other media also helps improve the decay rate or the time it takes for a consumer to forget a campaign message. This is because consumers are constantly reminded of what the brand can offer when various advertising media is used for a campaign.

People are spending more of their waking hours out of their homes. How and what people see have changed thanks to the continuous development of technology and the changes in our cultures. It would be wise for marketers, advertisers, and Advertising Agencies to target their consumers according to these preferences and criteria. But the greatest benefit outdoor advertising can offer is that is has the ability to boost sales at a cheaper cost than other forms of advertising media. And even when it is used with other forms of advertising media, it is still effective enough to extend the reach of a campaign and reinforce the intended brand or advertising message. With all the benefits and uses that out of home advertising can offer, it seems like it may be the best advertising platform in the advertising industry.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/higher-roi-with-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...