Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Higher ROI with out of Home Advertising

By Harry Tan Subscribe to RSS | January 17th 2012 | Views:
loading
 
  



The main reason why marketers advertise is to not only attract more consumers but to also increase their profits. But an Effective Advertising requires a huge amount of investment and for marketers to make sure that they have something to benefit from advertising, they must see a significant return from that investment. How much marketers take out from their wallet must increase when they put it back. And in line with that statement, it is good for marketers and advertisers to know that for each dollar spent on out of home advertising, an average of 2.80 dollars is received on product sales.

Outdoor advertising may be one of the oldest marketing media but it still remains as one of the most effective. Advertisers and Out of Home Media Owners around the world were able to see their sales increase when they used out of home advertising to keep brands at the top of the consumers’ minds and reach the audience at near points of sale.

It was also seen that when a high proportion of outdoor Digital Media is employed in a media mix, the outdoor media advertising campaign’s effectiveness also increases. Sales also tripled when campaign spending on out of home advertising was moved from a low amount to a medium amount but sales more than doubled when a high amount was spent. Using Outdoor Advertising in combination with other media also helps improve the decay rate or the time it takes for a consumer to forget a campaign message. This is because consumers are constantly reminded of what the brand can offer when various advertising media is used for a campaign.

People are spending more of their waking hours out of their homes. How and what people see have changed thanks to the continuous development of technology and the changes in our cultures. It would be wise for marketers, advertisers, and Advertising Agencies to target their consumers according to these preferences and criteria. But the greatest benefit outdoor advertising can offer is that is has the ability to boost sales at a cheaper cost than other forms of advertising media. And even when it is used with other forms of advertising media, it is still effective enough to extend the reach of a campaign and reinforce the intended brand or advertising message. With all the benefits and uses that out of home advertising can offer, it seems like it may be the best advertising platform in the advertising industry.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/higher-roi-with-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...