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2011 Formula 1 Grand Prix Advertising Campaigns

By Harry Tan Subscribe to RSS | December 24th 2011 | Views:
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Singapore’s Formula One night race is back for more. The Formula 1 or F1 Singtel Singapore Grand Prix 2011 is back with its exciting mix of adrenaline pumping night racing along the public roads of Marina Bay street circuit. Not to mention the non-stop live entertainment and unrivalled corporate hospitality services this huge event will bring for all F1 enthusiasts. Starting this September 23 until September 25, this year’s race will be bringing along with them some of the biggest stars in Hollywood including Linkin Park, Shakira, Boy George, Rick Astley, Shaggy, Charice and many more. This three day event will surely be full of non-stop action and entertainment.

Out of Home Digital Media Advertising for this event can be seen at SMRT Media’s Media Hub Wall along Orchard MRT station and ION, which boasts 6 LCD screens set on a large LED display panel. Measuring 18 metres by 1.8 metres and complete with scintillating visual and audio effect, it leaves a lasting impression for commuters whether they’re a Formula 1 racing fan or not. Commuters strolling past this huge platform stopped to watch and admire the high-impact Formula 1 cars and Linkin Park promotional videos which show how effective this advertising campaign is. Tons of race enthusiasts around the world are looking forward to this one of a kind event.

Along with this highly anticipated event, SMRT Media has also customized an exclusive Grand Prix Package 2011 for people to tap on the racing hype with Outdoor Advertising industry to take advantage of their advertising network in order to reach out to the high volume of race goers coming this September. Their Grand Prix network stations include both Mainline and Circle Line stations like Raffles Place, City Hall, Lavender, Esplanade, Nicoll Highway and Promenade. Since there will also be a lot of tourists during this event, this will be a great opportunity for advertising companies to target a wide audience. Taking advantage of grand events like these ensures you with a lot of possibilities for successful advertising campaigns.

SMRT Media is an Out of Home Media Owner that offers one of the largest outdoor advertising solutions with millions of possibilities and a variety of platforms for effective advertising. The Media Hub Wall is not the only option SMRT Media will be offering you. They have an exclusive network of over 100 trains, 65 stations, 3000 taxis, 6 bus inter-changes and close to 900 buses. With a huge event like F1 Grand Prix and millions of people that will be using SMRT network, making use of these options for advertising and marketing at such an event will prove to be both productive and effective. The high volume of human traffic the SMRT system enjoys each day makes their trains and stations an ideal choice for advertising, whether it’s for tactical marketing or branding.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

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