Cracking Amazon Webstore Secrets – Part I
Sailing with the wind is much easier than sailing into the wind. Now the wind is blowing in the favour of Amazon Webstore and it is gaining popularity among online sellers as one of the most preferred eCommerce platform in recent times. The reason may vary from seller to seller, but the facts those emerging out are Amazon’s years of experience in successful endeavour as online retailer and state of the art technology support created over the years to support their business. As Amazon has already fielded its eCommerce platform in the USA and the UK, the response from the sellers is immense. Online retailer biggies like Mark and Spenser, Timex, Samsonite and many other have already switched over to Amazon Webstore. So let’s find out what has made these big players switch over to Amazon eCommerce platform.
What Amazon calls it, is partnering with eCommerce leader. The very word “Leader” is true in this particular context. They have not only been a successful player in online retailing sector, but they have also successfully led the sector through their innovative thinking, technological innovation and evolutionary approach. Since 1995, they have brought a great deal of change in the online selling sector. Now they have expanded their business over countries like the USA, Canada, the UK, France, Germany, Italy, Spain, China, Japan and planning to launch in other emerging countries where online selling is one of the fast emerging sectors.
Trust and Security are two other significant features on which Amazon banks. Amazon is known for its state-of-the-art security system and has been running all its ventures smoothly without much hassle. There has been some reports regarding security breach into their applications, but these are stranded issues and have successfully resolved without much affecting overall business of Amazon. TRUST is always with Amazon as 76 million active customers trust it. Being a part of such a huge community is like earning trust from your prospective customers. So Be with Amazon and Grow with Amazon, I should be screaming all the time.
A single minute shut down of web store is not expected in this highly online selling industry. This ever-awakening virtual shops need robust eCommerce application and technology which ensure high reliability, round the clock uptime and advanced hosting infrastructure. In Amazon’s words, “Webstore keeps your virtual doors open for longer because we use the same ultra-reliable technology as Amazon.co.uk. Learning from years of highly successful online retail in multiple countries around the world, Amazon has built one of the most reliable, flexible and scalable international computing infrastructures in existence. Webstore is hosted on this same powerful, distributed infrastructure, giving your online business the same levels of availability, redundancy and up-time as Amazon's own retails sites around the world.” Amazon offers same platform to its Webstore customers which it uses for Amazon Seller Central. Isn’t it win-win situation for Amazon Webstore clients!
It has been a trend among online sellers for selling their products across multiple sales channels and we call it multichannel eCommerce. It’s not surprising enough that Amazon Webstore does take care of this aspect of online selling. Sellers who opt for Amazon Webstore can extend their selling to Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it without much hassle. Thus you can cut back your expenses which you may have invested on operating your business on the above sales channels. Isn’t it profitable for your business and saves your valuable time? Amazon has put these features as “Relying on a single sales channel puts your business at potentially considerable risk should anything go wrong on that channel. The easiest way to diversify this risk, and protect your revenues, is to open more sales channels. The ultimate is to sell in multiple countries and in multiple currencies. This has traditionally been the reserve of rich corporations, but not anymore. Amazon Webstore has changed the game.”
Keep watching this space for more updates on Amazon Webstore and How-tos. We are trying to update our reader with more Amazon Webstore features and how they can use such features to get the best out of our eCommerce operation.
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