Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

When Good Companies Do Stupid Things

By Judah Getz Subscribe to RSS | February 25th 2012 | Views:
loading
 
  



By now most of you are aware of Facebook’s PR disaster. The firm’s secret smear campaign against Google has turned out to be one of the biggest fiascos in the company’s history. Google is no saint, but they have done a decent job positioning themselves around the idea that you can make money without doing evil. This is stated as one of their core 10 principles. Facebook could do a better job following suit. At RBM, one of the largest marketing companies in San Francisco, they believe that the brand equity lost as part of Facebook’s shortsightedness will take years to recover.

A lot of performance-based marketing firms are missing half the equation. For RBM, performance means two complementary things. It means that they will treat clients business as if it were their own, and it means that they focus on delivering measurable business results.

A lot of digital firms deliver their clients performance, but they don’t put the client’s interests first. The media industry is notorious for fly-by-night operations that take a very short term approach to making money. The approach often involves adding poor performing elements to a campaign solely because they will boost media company margins. They call it “mixing bad whiskey in with the good,” and it is a terrible way to do business.

They believe that true performance marketing comes with operating as an extended part of their client’s teams, always operating with the client’s interest in mind. That creates the greatest long term value for both their clients and firms like theirs. That also produces trusting clients who stick around for the long haul.

Judah Getz - About Author:
Red Bricks Media is one of the main marketing companies in San Francisco and creates enormous value for clients from the ever-changing media landscape. For more information please visit: Marketing Companies in San Francisco

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/when-good-companies-do-stupid-things.htm

Related Marketing Articles Subscribe to RSS

Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
The basics of online marketing explained
Published by on June 6th 2012 | Marketing
Online marketing is a relatively new term however it is surely evolving and turning out to be a fund...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...