Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

When Good Companies Do Stupid Things

By Judah Getz Subscribe to RSS | February 25th 2012 | Views:
loading
 
  



By now most of you are aware of Facebook’s PR disaster. The firm’s secret smear campaign against Google has turned out to be one of the biggest fiascos in the company’s history. Google is no saint, but they have done a decent job positioning themselves around the idea that you can make money without doing evil. This is stated as one of their core 10 principles. Facebook could do a better job following suit. At RBM, one of the largest marketing companies in San Francisco, they believe that the brand equity lost as part of Facebook’s shortsightedness will take years to recover.

A lot of performance-based marketing firms are missing half the equation. For RBM, performance means two complementary things. It means that they will treat clients business as if it were their own, and it means that they focus on delivering measurable business results.

A lot of digital firms deliver their clients performance, but they don’t put the client’s interests first. The media industry is notorious for fly-by-night operations that take a very short term approach to making money. The approach often involves adding poor performing elements to a campaign solely because they will boost media company margins. They call it “mixing bad whiskey in with the good,” and it is a terrible way to do business.

They believe that true performance marketing comes with operating as an extended part of their client’s teams, always operating with the client’s interest in mind. That creates the greatest long term value for both their clients and firms like theirs. That also produces trusting clients who stick around for the long haul.

Judah Getz - About Author:
Red Bricks Media is one of the main marketing companies in San Francisco and creates enormous value for clients from the ever-changing media landscape. For more information please visit: Marketing Companies in San Francisco

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/when-good-companies-do-stupid-things.htm

Related Marketing Articles Subscribe to RSS

Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Mobile Marketing Applications Happen to be a Key element of one's Web marketing strategy
Published by Lyndon Stewart on July 4th 2012 | Marketing
Brainy system netted with greatly inside not much time. An array of small businesses were unable mor...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...