Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The basics of online marketing explained

By Subscribe to RSS | June 6th 2012 | Views:
loading
 
  



Online marketing is a relatively new term however it is surely evolving and turning out to be a fundamental aspect of marketing strategy in today’s fast paced and competitive world. It has become such an integral part of the business that some experts believe that any business not properly employing an online marketing strategy will eventually shut down in a time span of approximately three years. It is therefore hard to explain briefly in few sentences what it actually comprises of. It can however be divided into three main categories given as under:

a. Search engine optimization (SEO) and link building: SEO is the base of any successful internet marketing campaign. When you create a website, you need to give some time in order to make sure that it ranks high in the search engine results. Search engines are normally updated once a week therefore you as a marketer need to make sure that your website falls under the ranking criteria’s of all famous search engines. Once you successfully optimize your website then comes the next step which is link building. You as a marketer should develop links towards your site which will strengthen your website’s image thus improving its visibility in the search engine results.

b. Pay per Click Advertising: Another way of improving your entire online marketing strategy is pay per click (PPC) advertising. PPC is often regarded as one of the fastest ways of improving your website’s ranking in the search engine results. Marketers use specific key words which when entered by the users into a search engine opens an advertisement on the result page. A minor fee is also charged every time the user opens this ad. PPC surely can be an excellent way of increasing traffic to your site provided that it should be done rightly.

c. Social media marketing (SMM): Social media marketing is one of the most recent trends of online marketing. Due to the excessive usage of websites such as twitter, face book and LinkedIn, marketers have started taking it as one powerful tool to target masses, involve them and share their content, products and services details in an instant manner. They surely help a great deal in accelerating the entire process of improving traffic and gaining attention towards your website.

There are specialized companies now that extend their services in guiding and helping you to successfully launch your entire online marketing campaign and meet your desired goals. LBM Direct marketing is one such highly reputed and recognized agency which has been around for quite a while now. You as a business owner can completely rely on LBM for planning and implementing your online marketing campaign while you focus on the quality of your product or service.

- About Author:
LBM Direct marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/the-basics-of-online-marketing-explained.htm

Related Marketing Articles Subscribe to RSS

B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Labels are most important for business marketing!
Published by Andy on November 25th 2011 | Marketing
In this Uk competition, any attempt to seek something new.
Each organization is trying something...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...
 
Options in Advertising and marketing and Selling Iphones
Published by Leila on May 16th 2012 | Business
In case you are an aspiring businessman who wishes to start a business on selling Iphone as well as ...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...