Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The basics of online marketing explained

By Subscribe to RSS | June 6th 2012 | Views:
loading
 
  



Online marketing is a relatively new term however it is surely evolving and turning out to be a fundamental aspect of marketing strategy in today’s fast paced and competitive world. It has become such an integral part of the business that some experts believe that any business not properly employing an online marketing strategy will eventually shut down in a time span of approximately three years. It is therefore hard to explain briefly in few sentences what it actually comprises of. It can however be divided into three main categories given as under:

a. Search engine optimization (SEO) and link building: SEO is the base of any successful internet marketing campaign. When you create a website, you need to give some time in order to make sure that it ranks high in the search engine results. Search engines are normally updated once a week therefore you as a marketer need to make sure that your website falls under the ranking criteria’s of all famous search engines. Once you successfully optimize your website then comes the next step which is link building. You as a marketer should develop links towards your site which will strengthen your website’s image thus improving its visibility in the search engine results.

b. Pay per Click Advertising: Another way of improving your entire online marketing strategy is pay per click (PPC) advertising. PPC is often regarded as one of the fastest ways of improving your website’s ranking in the search engine results. Marketers use specific key words which when entered by the users into a search engine opens an advertisement on the result page. A minor fee is also charged every time the user opens this ad. PPC surely can be an excellent way of increasing traffic to your site provided that it should be done rightly.

c. Social media marketing (SMM): Social media marketing is one of the most recent trends of online marketing. Due to the excessive usage of websites such as twitter, face book and LinkedIn, marketers have started taking it as one powerful tool to target masses, involve them and share their content, products and services details in an instant manner. They surely help a great deal in accelerating the entire process of improving traffic and gaining attention towards your website.

There are specialized companies now that extend their services in guiding and helping you to successfully launch your entire online marketing campaign and meet your desired goals. LBM Direct marketing is one such highly reputed and recognized agency which has been around for quite a while now. You as a business owner can completely rely on LBM for planning and implementing your online marketing campaign while you focus on the quality of your product or service.

- About Author:
LBM Direct marketing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/the-basics-of-online-marketing-explained.htm

Related Marketing Articles Subscribe to RSS

Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Strategies to enhance microbrew marketing
Published by Gwave Consulting on December 2nd 2011 | Marketing
Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popular...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Develop new ideas for your e-commerce business with online marketing services from Octashop
Published by Sanchita Kumari on July 12th 2012 | Marketing
Octashop is a great company that focuses on success of its clients. It provides with easy and effect...
 
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Tips to search for a professional interactive marketing agency
Published by Allinda James on January 17th 2012 | Marketing
Being armed with technical expertise and highly creative and brilliant workforce, they can capture y...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Mobile App Marketing is simply Developing Bottom rather than Written content affiliate marketing
Published by Vernon Diaz on June 30th 2012 | Marketing
Article promotion, of course referred to as SMS marketing, accomplished the country's highest point ...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
The basics of online marketing explained
Published by on June 6th 2012 | Marketing
Online marketing is a relatively new term however it is surely evolving and turning out to be a fund...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...