Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Digital Marketing Fashion: the Different Stylish Hats of SEO

By Staci Burruel Subscribe to RSS | February 12th 2012 | Views:

If the Internet were Hollywood, then Search Engine Optimization would be one of its hottest celebrities. A few years ago, very few may have guessed how it would change the way marketing is done. Today, SEO is the driving force behind many successful businesses worldwide. It is, by far, the most preferred digital marketing strategy by various clients. SEO may look simple at a glance, but there is more to it than meets the eye.

People think that SEO is mainly about populating websites with keywords and URLs (Uniform Resource Locator), but there is certainly more to it than that. It is a brilliant mix of art, science, and technology integrated with clever marketing strategies. As the flag bearer of digital marketing, SEO boasts of various styles that make it more engaging to many companies. Like fashionable women who wear hats, SEO flaunts its various colored hats to the market.

Credible and legal digital marketing companies apply White Hat SEO techniques. It is considered the more ethical solution that yields quality hits. All efforts under White Hat SEO such as link building and keyword-embedded content adhere to the rules and guidelines of major search engines like Yahoo! and Google.

Generally, White Hat SEO makes use of quality content embedded with relevant and most searched keywords. So-called search engine "spiders" will crawl on these keywords and retrieve the site as an appropriate hit. This local business marketing technique requires adequate time to produce quality and unique content to pique the interest of Internet users.

Black Hat SEO, on the other hand, remains a point of contention especially among local marketing specialists. It is the very reason why people associate SEO with spamming and unrelated links. Black Hat also makes use of keywords and even meta-tags to attract search engine crawlers. However, it embeds both related and unrelated keywords. For example, a toy website which sells dolls may be embedded with both relevant and irrelevant keywords such as dolls for sale, troll families, trolls for sale, etc. Indeed, this technique does provide a high volume of hits and exposure; whether or not it is sustainable is another matter.

The influx of page views brought about by the engaging keywords may or may not be wasted once Internet users realize they have been somehow misled o. The website may risk losing its top ranking as site hits drop. In some cases, some sites are even banned from search engines altogether. In any case, clients should decide for themselves whether to use White Hat or Black Hat local SEO marketing techniques.

Staci Burruel - About Author:
If you want to attract more customers for your business, visit for more details.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Marketing Articles Subscribe to RSS

Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
The basics of online marketing explained
Published by on June 6th 2012 | Marketing
Online marketing is a relatively new term however it is surely evolving and turning out to be a fund...
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
Austin local moving company
Published by Austin Larck on April 18th 2012 | Business
Many of the eminent Austin local mover in Austin, providing the best local moving services and resi...
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
Promotional coupon codes are a marketing tool like paper coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional coupon codes are also referred to as key codes, media Posh...
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing.... coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get coupons coupon codes, free shipping discounts, promo codes at deal...
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...