Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Aroma Marketing is it manipulative or is it just another clever marketing technique?

By Sarah Willsion Subscribe to RSS | June 25th 2012 | Views:
loading
 
  



This article explores the effectiveness and the morality of aroma marketing. The writer finds that aroma marketing has the same goal as any other type of marketing technique and is also the most pleasant technique.

Members of the public sometimes ask if aroma marketing or scent marketing manipulative? This question normally arises whenever the topic is discussed. Scent is the only one of our senses that goes directly to the emotional and memory part of the brain, the limbic system. While aroma marketing is very effective, it cannot be considered to be mind control!

The aim of marketing strategies are to get people to notice the brand being marketed, to like the brand and ultimately to buy its products. Therefore it could be considered that all marketing is somewhat manipulative. Successful brands, however, are in it for the long term. If a brand’s products do not fulfil the promise made by its marketing, then it abuses the trust of its target market and will never be successful. This is even more true now than it was ten years ago, since word about abusive brands travels like wildfire on social networking sites and can quickly bring a brand to its knees, begging for forgiveness (if it is smart).

The complex human brain operates on many different levels and so the presence of a fragrance does not stop us from thinking about the features of a product, the value and whether one actually needs the product. What aroma does, however, is it improve customer experiences and make shopping visits for the consumer. When a customer enters into a pleasant environment, they will tend to stay there longer. Longer customer dwell time often translates into more revenue and repeat sales for that business. When customers are happy the business prospers, which is as it should be.

Because of the overload of marketing everywhere you go, the attention span of the average person has shrunk to that of a goldfish (9 seconds, to be exact). Today, the vast majority of marketing is unpleasant to break through and capture the customer’s attention. The backlash? Entire technologies have arisen to allow people to skip ads (think Tivo and satellite radio). The absence of advertising is frequently used as an incentive for people to pay money for something they can get for free.

Now, take a deep breath and contrast the yelling car salesman on the radio with walking into an environment that smells wonderful, and think about what sort of marketing you would prefer to be exposed to. Chances are, your customers agree.

Sarah Willsion - About Author:
We are an Australian owned full service scent marketing consultancy and supplier of premium scent marketing solutions. We specialise in ambient scenting and related scented solutions.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/aroma-marketing-is-it-manipulative-or-is-it-just-another-clever-marketing-technique.htm

Related Marketing Articles Subscribe to RSS

Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Mobile App Marketing is simply Developing Bottom rather than Written content affiliate marketing
Published by Vernon Diaz on June 30th 2012 | Marketing
Article promotion, of course referred to as SMS marketing, accomplished the country's highest point ...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...