Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Aroma Marketing is it manipulative or is it just another clever marketing technique?

By Sarah Willsion Subscribe to RSS | June 25th 2012 | Views:
loading
 
  



This article explores the effectiveness and the morality of aroma marketing. The writer finds that aroma marketing has the same goal as any other type of marketing technique and is also the most pleasant technique.

Members of the public sometimes ask if aroma marketing or scent marketing manipulative? This question normally arises whenever the topic is discussed. Scent is the only one of our senses that goes directly to the emotional and memory part of the brain, the limbic system. While aroma marketing is very effective, it cannot be considered to be mind control!

The aim of marketing strategies are to get people to notice the brand being marketed, to like the brand and ultimately to buy its products. Therefore it could be considered that all marketing is somewhat manipulative. Successful brands, however, are in it for the long term. If a brand’s products do not fulfil the promise made by its marketing, then it abuses the trust of its target market and will never be successful. This is even more true now than it was ten years ago, since word about abusive brands travels like wildfire on social networking sites and can quickly bring a brand to its knees, begging for forgiveness (if it is smart).

The complex human brain operates on many different levels and so the presence of a fragrance does not stop us from thinking about the features of a product, the value and whether one actually needs the product. What aroma does, however, is it improve customer experiences and make shopping visits for the consumer. When a customer enters into a pleasant environment, they will tend to stay there longer. Longer customer dwell time often translates into more revenue and repeat sales for that business. When customers are happy the business prospers, which is as it should be.

Because of the overload of marketing everywhere you go, the attention span of the average person has shrunk to that of a goldfish (9 seconds, to be exact). Today, the vast majority of marketing is unpleasant to break through and capture the customer’s attention. The backlash? Entire technologies have arisen to allow people to skip ads (think Tivo and satellite radio). The absence of advertising is frequently used as an incentive for people to pay money for something they can get for free.

Now, take a deep breath and contrast the yelling car salesman on the radio with walking into an environment that smells wonderful, and think about what sort of marketing you would prefer to be exposed to. Chances are, your customers agree.

Sarah Willsion - About Author:
We are an Australian owned full service scent marketing consultancy and supplier of premium scent marketing solutions. We specialise in ambient scenting and related scented solutions.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/aroma-marketing-is-it-manipulative-or-is-it-just-another-clever-marketing-technique.htm

Related Marketing Articles Subscribe to RSS

Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Using Luxuryperfume coupon codes is a great technique to save money while shopping
Published by Gayathri NeerajaDevi on March 30th 2012 | Business
Online retailers hand out Luxuryperfume coupons via partner programs. While individuals visit your c...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Earn money from home with B2B marketing portal
Published by Uncleservice on April 14th 2012 | Business
B2B marketing is one of the four business models. B2B marketing is refers to the business to busines...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
The VIII marketing Reviews- Minor Mud can Barely Stain its Status
Published by Julia Roger on December 15th 2011 | Marketing
Delving into the background of VIII, it's a famous marketing and advertising company with its bases ...
 
Air-n-water.com coupon Codes are a great technique to save you money when shopping online
Published by Gayathri SnehaDevi on March 28th 2012 | Business
Online shopping companies that offer good varieties of Air-n-water.com coupon codes can be the perfe...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Custom Tape Measures have changed the marketing strategy
Published by Sodapromo on March 22nd 2012 | Marketing
Custom Tape Measures are great tool for promoting your products and gifting to your loved ones. Alth...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...