Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Types of Advertising and Marketing media

By Harry Tan Subscribe to RSS | April 25th 2012 | Views:

Any form of communication whose main purpose is to inform prospective customers about products and services is termed as advertising. The role of advertising is to notify, instruct, and persuade a particular target group about a product, service or idea. There are various factors which are required to create an effective advertising campaign such as the right media vehicle (to transmit the message), right means, innovation (which requires a dedicated team to work out), and a lot more. These factors when knitted together result to provide a different and unique ad campaign. Here are the different types of media used in Marketing And Advertising, particularly outdoor advertising.

1. Airport advertising

Airport advertising offers an innovative and flexible range of media opportunities, ranging from long-term and short-term indoor and outdoor advertising panels. Advertising availabilities include dramatic back-lit signage along each of the airport’s concourses and exciting other products to choose from. With this medium, your advertising works to a captive audience 24 hours a day, 7 days a week, 365 days per year. Airport advertising is also has the lowest cost per impression available. Each ad has a long exposure time assuring your message is seen. You can reach the decision makers and executives, who are frequent travelers. Your ad will also be targeted to the most affluent segment of the population. It is considered the most affordable and effective way to advertise in these modern times. And it is adaptable to any business or product.

2. Bus advertising

People notice moving objects when they are driving. Bus ads are eye-catching, unique and therefore memorable. There is no clutter or other advertising distractions, especially at traffic lights where cars get stuck right behind or beside ads for several minutes. Full wrap and tail wrap buses are so distinctive that people often remember them after one viewing. The great thing about this medium is that there is now something called digital Bus Stop Advertising which uses technology to make advertisement more interactive and engaging. There’s also bus shelter advertising which provides both automotive and pedestrian exposure along prescribed routes, offering general market coverage.

3. Billboard advertising

Billboards are probably no news to anyone. We see them everywhere, all the time. But what’s news is that there is also digital billboard Marketing And Advertising which offers more effective advertising while allowing the advertiser to save a lot of time and cost on production and maintenance. There’s also banner advertising or outdoor advertising banners for temporary advertising and small business owners.

4. Subway Advertising

Subway Advertisements is also another way to reach the always “on the go” consumer. This medium allows your ad to reach the largest mass transit audience in the country which is about 3.5 million people each and every day. You will be able to have a captive audience with massive daily reach and frequency. This medium of advertising also delivers an average recall rate of 56 percent.

An advertising agency is the party involved in deploying out the ad campaign. Any ad agency involves creating, planning, and handling ad campaigns for their clients. Make sure to contact the best Ad Agency in your area to ensure more effective advertising.

Harry Tan - About Author:
SMRTMedia, Ad Agencyin Singapore, offers Bus Stop Advertisements, Taxi Cab Advertisingas two of their various Marketing And AdvertisingCampaigns and Strategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
Why use stickers for promotion and advertisements
Published by John Davis on December 22nd 2011 | Business
One of the oldest and most renowned forms of sticker is bumper stickers. Bumper stickers are extensi...
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
Improve the reach of your advertisements with neon signs
Published by Myneon on December 30th 2011 | Advertising
Life as such is quite complicated that poses several issues and obstacles in front of us on a day to...
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...