Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Types of Advertising and Marketing media

By Harry Tan Subscribe to RSS | April 25th 2012 | Views:
loading
 
  



Any form of communication whose main purpose is to inform prospective customers about products and services is termed as advertising. The role of advertising is to notify, instruct, and persuade a particular target group about a product, service or idea. There are various factors which are required to create an effective advertising campaign such as the right media vehicle (to transmit the message), right means, innovation (which requires a dedicated team to work out), and a lot more. These factors when knitted together result to provide a different and unique ad campaign. Here are the different types of media used in Marketing And Advertising, particularly outdoor advertising.

1. Airport advertising

Airport advertising offers an innovative and flexible range of media opportunities, ranging from long-term and short-term indoor and outdoor advertising panels. Advertising availabilities include dramatic back-lit signage along each of the airport’s concourses and exciting other products to choose from. With this medium, your advertising works to a captive audience 24 hours a day, 7 days a week, 365 days per year. Airport advertising is also has the lowest cost per impression available. Each ad has a long exposure time assuring your message is seen. You can reach the decision makers and executives, who are frequent travelers. Your ad will also be targeted to the most affluent segment of the population. It is considered the most affordable and effective way to advertise in these modern times. And it is adaptable to any business or product.

2. Bus advertising

People notice moving objects when they are driving. Bus ads are eye-catching, unique and therefore memorable. There is no clutter or other advertising distractions, especially at traffic lights where cars get stuck right behind or beside ads for several minutes. Full wrap and tail wrap buses are so distinctive that people often remember them after one viewing. The great thing about this medium is that there is now something called digital Bus Stop Advertising which uses technology to make advertisement more interactive and engaging. There’s also bus shelter advertising which provides both automotive and pedestrian exposure along prescribed routes, offering general market coverage.

3. Billboard advertising

Billboards are probably no news to anyone. We see them everywhere, all the time. But what’s news is that there is also digital billboard Marketing And Advertising which offers more effective advertising while allowing the advertiser to save a lot of time and cost on production and maintenance. There’s also banner advertising or outdoor advertising banners for temporary advertising and small business owners.

4. Subway Advertising

Subway Advertisements is also another way to reach the always “on the go” consumer. This medium allows your ad to reach the largest mass transit audience in the country which is about 3.5 million people each and every day. You will be able to have a captive audience with massive daily reach and frequency. This medium of advertising also delivers an average recall rate of 56 percent.

An advertising agency is the party involved in deploying out the ad campaign. Any ad agency involves creating, planning, and handling ad campaigns for their clients. Make sure to contact the best Ad Agency in your area to ensure more effective advertising.

Harry Tan - About Author:
SMRTMedia, Ad Agencyin Singapore, offers Bus Stop Advertisements, Taxi Cab Advertisingas two of their various Marketing And AdvertisingCampaigns and Strategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/types-of-advertising-and-marketing-media.htm

Related Advertising Articles Subscribe to RSS

Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...