Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Types of Advertising and Marketing media

By Harry Tan Subscribe to RSS | April 25th 2012 | Views:
loading
 
  



Any form of communication whose main purpose is to inform prospective customers about products and services is termed as advertising. The role of advertising is to notify, instruct, and persuade a particular target group about a product, service or idea. There are various factors which are required to create an effective advertising campaign such as the right media vehicle (to transmit the message), right means, innovation (which requires a dedicated team to work out), and a lot more. These factors when knitted together result to provide a different and unique ad campaign. Here are the different types of media used in Marketing And Advertising, particularly outdoor advertising.

1. Airport advertising

Airport advertising offers an innovative and flexible range of media opportunities, ranging from long-term and short-term indoor and outdoor advertising panels. Advertising availabilities include dramatic back-lit signage along each of the airport’s concourses and exciting other products to choose from. With this medium, your advertising works to a captive audience 24 hours a day, 7 days a week, 365 days per year. Airport advertising is also has the lowest cost per impression available. Each ad has a long exposure time assuring your message is seen. You can reach the decision makers and executives, who are frequent travelers. Your ad will also be targeted to the most affluent segment of the population. It is considered the most affordable and effective way to advertise in these modern times. And it is adaptable to any business or product.

2. Bus advertising

People notice moving objects when they are driving. Bus ads are eye-catching, unique and therefore memorable. There is no clutter or other advertising distractions, especially at traffic lights where cars get stuck right behind or beside ads for several minutes. Full wrap and tail wrap buses are so distinctive that people often remember them after one viewing. The great thing about this medium is that there is now something called digital Bus Stop Advertising which uses technology to make advertisement more interactive and engaging. There’s also bus shelter advertising which provides both automotive and pedestrian exposure along prescribed routes, offering general market coverage.

3. Billboard advertising

Billboards are probably no news to anyone. We see them everywhere, all the time. But what’s news is that there is also digital billboard Marketing And Advertising which offers more effective advertising while allowing the advertiser to save a lot of time and cost on production and maintenance. There’s also banner advertising or outdoor advertising banners for temporary advertising and small business owners.

4. Subway Advertising

Subway Advertisements is also another way to reach the always “on the go” consumer. This medium allows your ad to reach the largest mass transit audience in the country which is about 3.5 million people each and every day. You will be able to have a captive audience with massive daily reach and frequency. This medium of advertising also delivers an average recall rate of 56 percent.

An advertising agency is the party involved in deploying out the ad campaign. Any ad agency involves creating, planning, and handling ad campaigns for their clients. Make sure to contact the best Ad Agency in your area to ensure more effective advertising.

Harry Tan - About Author:
SMRTMedia, Ad Agencyin Singapore, offers Bus Stop Advertisements, Taxi Cab Advertisingas two of their various Marketing And AdvertisingCampaigns and Strategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/types-of-advertising-and-marketing-media.htm

Related Advertising Articles Subscribe to RSS

Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Why use stickers for promotion and advertisements
Published by John Davis on December 22nd 2011 | Business
One of the oldest and most renowned forms of sticker is bumper stickers. Bumper stickers are extensi...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...