Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How effective is out of Home Advertising?

By Harry Tan Subscribe to RSS | January 17th 2012 | Views:
loading
 
  



Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. But how big is an advertisement’s impact on the consumer’s decision, especially, when it comes to outdoor advertising?

Out of home Advertising Campaigns are regularly seen by people on the road or just outside their homes. This not only brings the advertisement closer to the point of purchase but it also prohibits the consumer from ignoring or turning off the advertisement. This constant exposure and great relevance of Outdoor Advertisements must make it more effective than other mediums. According to one study, 71 percent of the audience often look at the messages on Digital Billboards and more than one- third or 37 percent look at outdoor advertising each or most of the time they pass one.

Not only was outdoor advertising able to capture the attention of passersby, they were also able inform their audience about significant events and businesses that they are or would be interested in. It is found that 58 percent of viewers of Out of Home Advertising learned about an event that they were interested in attending and the same percentage also learned about a restaurant they later visited. 56 percent also talked about something funny they saw on a billboard. 33 percent have been reminded to tune into their favorite TV program and 44 percent were reminded to tune into their favorite radio station. Outdoor advertising were also able to help 26 percent of its audience note a phone number and 28 percent a web site address. These statistics are surprising since finding information about something is usually done by searching about it on Google.

But the greatest and most significant finding of all is that outdoor advertising was also able to affect the viewer’s decision. 72 percent of viewers frequently shop on their way home from work and 68 percent frequently or sometimes make their shopping decisions while in the car. 38 percent of people also make the decision to stop at a store while on their way home. Imagine what great timing an advertisement would have if this were the case! It is found that 24 percent of the audiences were motivated to visit a particular store on that particular day because of an outdoor advertising message. 32 percent also visited the retailer they saw on a billboard while 50 percent received directional information from it. And because of out of home advertising, 24 percent of its viewers immediately visited a business that was being advertised.

Based on these statistics, it shows that the way to an Effective Advertising is through Outdoor Advertising. Just imagine its efficiency and impact when it comes to capturing the consumer’s attention and influencing their decisions.

Harry Tan - About Author:
SMRT Media provides reliable Advertising Campaigns. The Best Advertising Agency in Singapore, SMRT Media, offers creative Taxi Advertising and Train Advertising. Visit their site at http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-effective-is-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...