Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How effective is out of Home Advertising?

By Harry Tan Subscribe to RSS | January 17th 2012 | Views:
loading
 
  



Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. But how big is an advertisement’s impact on the consumer’s decision, especially, when it comes to outdoor advertising?

Out of home Advertising Campaigns are regularly seen by people on the road or just outside their homes. This not only brings the advertisement closer to the point of purchase but it also prohibits the consumer from ignoring or turning off the advertisement. This constant exposure and great relevance of Outdoor Advertisements must make it more effective than other mediums. According to one study, 71 percent of the audience often look at the messages on Digital Billboards and more than one- third or 37 percent look at outdoor advertising each or most of the time they pass one.

Not only was outdoor advertising able to capture the attention of passersby, they were also able inform their audience about significant events and businesses that they are or would be interested in. It is found that 58 percent of viewers of Out of Home Advertising learned about an event that they were interested in attending and the same percentage also learned about a restaurant they later visited. 56 percent also talked about something funny they saw on a billboard. 33 percent have been reminded to tune into their favorite TV program and 44 percent were reminded to tune into their favorite radio station. Outdoor advertising were also able to help 26 percent of its audience note a phone number and 28 percent a web site address. These statistics are surprising since finding information about something is usually done by searching about it on Google.

But the greatest and most significant finding of all is that outdoor advertising was also able to affect the viewer’s decision. 72 percent of viewers frequently shop on their way home from work and 68 percent frequently or sometimes make their shopping decisions while in the car. 38 percent of people also make the decision to stop at a store while on their way home. Imagine what great timing an advertisement would have if this were the case! It is found that 24 percent of the audiences were motivated to visit a particular store on that particular day because of an outdoor advertising message. 32 percent also visited the retailer they saw on a billboard while 50 percent received directional information from it. And because of out of home advertising, 24 percent of its viewers immediately visited a business that was being advertised.

Based on these statistics, it shows that the way to an Effective Advertising is through Outdoor Advertising. Just imagine its efficiency and impact when it comes to capturing the consumer’s attention and influencing their decisions.

Harry Tan - About Author:
SMRT Media provides reliable Advertising Campaigns. The Best Advertising Agency in Singapore, SMRT Media, offers creative Taxi Advertising and Train Advertising. Visit their site at http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-effective-is-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...