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Which sort of sites are the best for optimisation purposes?

By Anton Allen Subscribe to RSS | December 31st 2011 | Views:

Over the last few years I have spent a significant amount of time promoting different sorts of web sites and blogs for different reasons. And one of the biggest questions that I get asked is what type of web site is the easiest for search engine optimisation reasons a static website or a blog?

I have worked on both Wordpress sites and static websites, and both types of website have their pro's and con's when it comes to optimisation. Having the ability to control the web site is one of the most significant components when it comes to seo, whether or not you are working with a static website or a Wordpress blog. Without control over the web site makes things more demanding, you will not have the capability to make those fine alterations to the on page factors that make all the difference to the way that Google and yahoo and the other major search engines rank your website or blog.

Let's look at blog sites first, search engines such as Google really like blogs, by nature a blog sites provide the likes of Google with the fresh new up to date written content that they really love. But you have to keep the site up to date with relevant material and that can be hard work sometimes. If you are going to opt for a blog choose Wordpress, why? For the main reason it's free and user friendly even for a complete beginner. You can also find hundreds of plug-in's for Wordpress which are again completely free of charge, which can be added to your website that will improve the search engine optimisation. One of the best plug-in's that I recommend for Wordpress is the ultimate SEO extension, it has a lot of features to enable you to make those all essential adjustments to your pages and posts. Wordpress also has another built in feature that sends out a ping every time your web site is up-dated, this will help get your content indexed extremely quickly.

The only problem with Wordpress are the constraints on the design side of things, unless you are a competent developer then you are stuck with the layout of the theme that you have chosen, apart from that very small point Wordpress is a good choice for anyone who wants to try their hand at a bit of internet marketing. There are other sorts of blogging platforms out there but I have found them either harder to use or with fewer features than Wordpress.

Static websites are my preferred when it comes to search engine optimization, I like static sites specially ones that I have created myself, for the main reason that I can control every last element of the site. Each and every part of the website has a part to play when it comes to seo, the textual content and visuals all have to be perfect along with the down load time. A static site can be tuned very easily to have a quick page load time something that I can’t do with a Wordpress website. Download times are rather significant nowadays because Google and friends want to make the net a quicker place. I have had a lot of success over the years with static pages more than I have had with Wordpress blogs, but don't let me put you off the idea of Wordpress or any other sort of blog site, there are hundreds of Wordpress web sites holding top ten positions for diverse keywords spread across the net.

Anton Allen - About Author:
At the end of the day it is not about the site, it’s about you and the way you choose to promote it. If you have the time, dedication and skill then you can promote any kind of web site be it a static site or a blog. This article was published by Anton Allen CEO of 20twelve website design Manchester and 20twelve website design Chester

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