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SEO Guide for Content Marketing

By Varun Bihani Subscribe to RSS | December 8th 2011 | Views:

Internet marketing has evolved with the time. There have been continuous changes and developments in the methods and strategies of online marketing. Search engine optimization and content marketing are the two most effective aspects that most internet marketers are opting.

Now social media marketing has changed the whole marketing scenario, as it is easier to connect and interact with users on social media platforms. But do you ever think why your social media marketing campaign fails at some point? It’s mainly because your core focus is to achieve high ranking, rather than providing valuable and relevant content to users.

Content you provide should be interesting and useful for users, not only for search engine to gain high rankings. If you focus more on customers than target keywords and SEO, you will get more quality results.

Here are some key things you should keep in mind while creating content for your website.

Key message

What is the key message that you are going to deliver in your content? If you don’t deliver a key message in your content, users will not find it interesting and may lose interest.

Target keywords

What are the target keywords in your content? Implementing some of the target keywords in your content is a best practice. Remember users don’t want to read the content stuffed with unnecessary keywords.

Social sharing

Are you writing for social media platforms? On social media platforms users expect to interact and share their views. Your content should motivate users to comment, share and like your status, updates and other information.


What media formats are you using, is it simple text, audio, video or images? YouTube, and Flickr are the popular social sharing platforms where you can publish videos and images.

Target audience

Who is your target audience? Identifying your target audience will help you provide more accurate content. Providing user centric information will add more value in your content.

Problem solving

Does your content provide solutions? Solving customer queries and issues will add more value and you can win customers’ trust. This way you can engage customers and encourage them to share their views about your products and services.

Call to action

Does your content has call to action element in it? Call to action encourages users to make necessary actions like filling out form, or signing in for newsletters etc. Also you can add sales, discounts and other offers that your company is currently offering.

Reuse content

Can you reuse your content? You can always reuse and republish your well-written popular content in your blogs, e-books and articles.

Performance indicators

Define some performance indicators to measure your online success. This way you will know how well you are performing. Use online tools to measure number of visits, leads, conversions and profit.

Make sure you maintain flow of content. Providing quality content is one of the most responsible factors of your SEO and Social Media Marketing campaigns. Users always search for meaningful and relevant information.

At Galaxy Weblinks we provide SEO and content marketing assitance. Our unique program is divided in two stage SEO program, on-page optimization and off-page optimization. We provide target keywords, link building and optimize website’s existing content for SEO. For details please visit us at

Varun Bihani - About Author:
Galaxy Weblinks help small to medium size companies leverage their traditional strengths and technologies to take full advantage of e-business by capitalizing on the growth and productivity that can be achieved by integrating many companies into common marketplaces. Technologies we specialize in: PHP, MySQL, AJAX, JSP & Servlets, .NET, Flash Action Script, XML Cold Fusion, Joomla

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