Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Use Internet marketing to increase your sales

By Lisadenis Subscribe to RSS | February 10th 2012 | Views:

Internet has changed the way in last two decades the way we do business, things have become very fast from purchasing to sales to shipping all such transaction happen at high speed, earlier advertisments were done using magazine, radio, billboards and Television in this computer age Internet has made these marketing & advertising channels obsolete.

All the business today make a decent website but they lack knowledge and expertise on how to reach targeted consumers on the internet, many companies belive that they just need to build a website to reach potential customers who search for products and services on search engines, and these search engines would display their website on top of search result, unfortunately that is not true you need to promote your website keywords so search engines can take note of your website and rank for the keywords in their search results. The technique to promote website on search engine is called Search Engine Optimization also commonly refered as SEO or Internet marketing.

If your website is not found on search engines than your website is purely symbolic, if you dont know how to optimize your website for search engines than you should better higher an SEO consultant or SEO company they can help you to indentify what you should be doing to get your keywords ranked, there are three major search engines which dominate the search industry the top search engine is Google which has around 80% market share in Belgium, while Yahoo has 13% and Bing has 5% market share, SEO is pure art + science, its not magic.

There are two types of SEO, first is Organic keyword ranking and second is paid keyword ranking also reffered as PPC ( pay per click ). In organic keyword ranking you dont pay anything to search engine companies, all you need to do is optimize your website for the keywords and do some quality link building which gives signal to search engine that your website has potential information for their readers to a specific keyword, this is slow and time taking process.

While PPC results are immediate, you bid for a keyword on search engine and based on your bidding cost + website relavance search engine will rank you website for keywords, you dont pay unless some one clicks your website, its purely performance driven model.

Companies should think of present and future both, so as an SEO expert I advise them “PPC is present and Organic is your future” so you invest wisely keeping in vew your long term business objective.

Lisadenis - About Author:
For get more information about Internet marketing or SEO company, Please visits our website.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Computer Articles Subscribe to RSS

Information Technology and marketing
Published by Itvarnews on February 15th 2012 | Computer
Today companies look at IT as an effective tool that help build their marketing campaigns around the...
Benefits of a professional web design company
Published by Kenneth Percival on January 3rd 2012 | Computer
Therefore, it is definitely not surprising that quite a lot of people who are entrepreneurs have suf...
Use Internet marketing to increase your sales
Published by Lisadenis on February 10th 2012 | Computer
The technique to promote website on search engine is called Search Engine Optimization also commonly...
How to check the quality of a web development company?
Published by Amela Brooke on April 30th 2012 | Computer
Since the advent of online trading and exchange, organizations have been contending among themselves...
Techniques used in Internet marketing or SEO
Published by Lisadenis on February 11th 2012 | Computer
Good SEO Company would make a SEO strategy and work hard to achieve the keyword ranking as required....
Email marketing is an important aspect of your online strategies and getting bulk email software can ease your way in to success
Published by Jack on May 29th 2012 | Computer
Nowadays, internet consumers recognize the power and relevance of online marketing. Businesses are n...
Be careful to choose a Best SEO company
Published by Chris Wilson on February 8th 2012 | Computer
As we go through the major search engines like Google, Yahoo! or MSN, searching for any particular t...