Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Purpose of reputation management

By Sherlinandriya Subscribe to RSS | July 7th 2012 | Views:
loading
 
  



Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.

Reputation management systems use various predefined criteria for processing complex data to report reputation. However, these systems only facilitate and automate the process of determining trustworthiness. This process is central to all kinds of human interaction, including interpersonal relationships, international diplomacy, stock markets, communication through marketing and public relations and sports. Reputation management is also a professional communications practice – a specialization within the public relations industry. Reputation management ensures that the information about an individual, business or organization is accessible to the public online as well as through traditional outlets and is accurate, up-to-date and authentic.

Reputation Management Should Be a Priority for Every Business:

All businesses understand that a good reputation is crucial for success. It is important to remember that the Web can make or break a business. Competitors can use the Web to try and hurt your business by creating negative reviews of your products or services. Reputation Management services can reduce or eliminate the damage negative reviews can cause.

Purpose of reputation management:

While the primary objective of a reputation management campaign is the removal of negative content from the front pages of the search engines, the effort can also fortify the branding effort, announce new products, and/or serve other marketing purposes. Unfortunately, the content aimed at replacing the negative articles, posts, etc. is often used simply as a placeholder to occupy space on the front pages of the search engines.

Considering that a reputation management campaign is much like a comprehensive SEO campaign, creating content that serves both reputation management and SEO purposes can succeed on both sides. The web never forgets, and while that's not great where negative content is concerned, the web will provide opportunities for marketing content to be seen for a long time as well.

• Plan ahead with a new business and implement strategies that will help support a positive reputation in the future.

• Remove negative information about a product or service from the first few pages of the SERPs or push them so far back they will not be highly visible.

• Improve and Increase visibility on the Web.

• Monitor the Web and Track.

All businesses should be concerned with Online Reputation Management, whether they have a Web site or not. The purpose of reputation management is to create a positive “reputation” on the Web. In traditional marketing businesses typically added their business to the Yellow Pages, invested in some media advertising and invested in printed materials for advertising. Businesses planned ahead; the Web is no different.

Sherlinandriya - About Author:
reputation management

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/software-articles/purpose-of-reputation-management.htm

Related Software Articles Subscribe to RSS

Managing customer relationship management in the e-way
Published by Antony Wilmer on December 19th 2011 | Software
To enhance your relationship with your esteemed customers, you take the help of online CRM and CRM s...
 
Library software and library management software
Published by Julia Roger on March 23rd 2012 | Computer
Library software and library management software is an excellent way to categories all of your libra...
 
Pros and cons of document management server
Published by Caitlin Jones on February 6th 2012 | Software
The place of work of nowadays is very different as of what it is in the recent years. Most offices t...
 
Strategies for change management
Published by Maria Getchell on February 2nd 2012 | Computer
A good project manager with his project management skills will help in effect change management as w...
 
Enterprise mobility management
Published by Roger Lopez on January 18th 2012 | Software
This article explains the concept of Enterprise mobility management. It also provides an overview of...
 
Practice management software is a boon
Published by Jamessms on February 1st 2012 | Software
To manage a clinic or healthcare is very difficult. The patients come with ailments; some require im...
 
Why Customer relationship management is so crucial?
Published by Antony Wilmer on November 28th 2011 | Software
Customer relationship management revolves around three vertices. They are operation, collaboration a...
 
Benefits of online Sales tracking and leads management software
Published by Elizabeth Cooper on March 19th 2012 | Software
The lead management software is part of the complete sales force automation process that helps in tr...
 
Some insightful information on data management
Published by Andy Robert on April 12th 2012 | Software
These days, most of the businesses seem to have too much data at their disposal; however, managing t...
 
Document management solutions – answer to rising prices
Published by Caitlin Jones on June 7th 2012 | Software
What is document imaging conversion? What are document management solutions? Finding an answer to ab...
 
Why use IBM Maximo for maintenance management
Published by Mary Porter on July 6th 2012 | Software
IBM Maximo is a powerful software solution that arms you with the tools to integrate all your mainte...
 
What can you accomplish with E-scrap recycling management software?
Published by Angel on July 11th 2012 | Software
For the entrepreneur involved in the e-waste business, E-scrap recycling software fills the void wit...
 
What is the chargeback management system?
Published by Hemelwasen on November 28th 2011 | Computer
Each chargeback fraud, there are many different strategies being deployed in the system to give a sp...
 
Basic necessity of document management
Published by Caitlin Jones on January 20th 2012 | Software
To make sure that you correctly preparing for publishing a PDF document, you must keep a small numbe...
 
Significance of web-based document management for business
Published by Caitlin Jones on November 25th 2011 | Software
Each company has different requirements in terms of document management systems. For these users for...
 
Attendance management system is the unique system to maintain attendance records
Published by Mahesh Lodhaya on August 11th 2012 | Software
Attendance management system or time management software in India is very popular and on demand. Eve...
 
Factors vital for an effective customer relationship management
Published by Antony Wilmer on December 13th 2011 | Software
Understanding the demands of customers, value addition to the customer service and creation of a loy...
 
Effective occupational health management from EOA Systems
Published by James Blee on August 22nd 2012 | Software
EOA Systems are a company who pride themselves on their ability to provide an effective and professi...
 
Why is document management so important for business?
Published by Ronan Pointy on December 29th 2011 | Software
Document management in the office can be tedious and disheartening. According to studies, employees ...
 
Queuing systems and Queue management system
Published by Brandon Munson on April 12th 2012 | Software
The Latest electronic way of providing customer satisfaction is the Queuing systems. The customers n...