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Managing social reputation of the business

By Amela Brooke Subscribe to RSS | April 2nd 2012 | Views:
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Online trade and exchange brought about transforming changes to the business world. Organizations came out of their traditional means of trading and joined the e-commerce world, which in turn opened gates for a rapid business development. It helped them in spotting more sale opportunities, high customer satisfaction due to inventory accessibility irrespective of the geographical constraints. Advent of social media networking sites created another huge transition for the e-commerce business world.

While being in constant contact with the customer world through the social networking media, it became quite important on how better the organization can maintain its reputation. Social networking sites enable you to track, evaluate and determine customer responses to your product and there by helps in judging the product success.

Managing the multiple social networking websites is the most challenging task. To mark a thriving online presence, it’s important to respond, reply or advertise on your social network site in a prompt way. The site is most preferred when the activities are live. By using a social networking media control application like Social Defender, jobs and tasks can be assigned to team members or a single user dedicated to manage the social media presence of the organization. Facebook, Twitter, LinkedIn, YouTube… there are quite a number of social networking sites and organizations compete to make their presence online through social networking. A central administration tool like Social Defender will aid in simultaneous management of social networking accounts.

Being lively in the social media networks is pretty important as the competency increased. It became essential to quickly address the negative or inappropriate comments or links or posts appearing on the social network site. The rate at which an awful message can spread in a social network is beyond imagination and which can adversely affect the business.

Spam requests and advertisements sent from the social network site to the public will have undesirable consequences on the business. Social network users can send information including links to different other websites like suggested readings and listings. The spammer can mislead the users by manipulating this information and pointing to unauthorized websites or websites with inappropriate contents. Another threat is to send links to websites which seems to be quite undamaging. Once clicked it will redirect to an illegal website, or can have entrenched codes which sent request to the personal network of the victim, thereby hacking the members.

Providing accurate information on your social network site is quite significant. The site should act as a means for the customer to gain valuable information about your business and key insights. Social media sites serves as the best medium in evaluating customer satisfaction rates.

Amela Brooke - About Author:
Read more Social media monitoring, Social reputation management

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