Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Quantifying Brand or Engagement Marketing Through Paid Search

By Peter Zmijewski Subscribe to RSS | June 27th 2012 | Views:
loading
 
  



Paid search has remained a domain of direct response advertisers. Being able to track sales plus signups back towards individual ads and keywords, together with an ability for quickly changing bidsm plus creative messaging would allow search engine marketing an ideal suit for direct response.

However, what could you say regarding advertisers not selling anything online, and would be interested towards the engagement plus the building of brand affinity? How are you to focus on paid search efforts on bringing a new audience, making active users and exposing a lot of what the company would perform to put real affinity?

Making an engagement via SEM would not be as quantifiable, having brand marketers mired with a choice:

1) Attempt to turn brand engagement into a type of direct response through the measurement of particular online actions, including email signups, video views and overall page views; or

2) Throwing money blindly into ether not being able to measure wholly what is functioning.

However, there would be a third and a better option for performing this. Through the measurement of the correct metrics, you could make scenarios surrounding users that are exposed to the various marketing efforts. This would allow you to hone in one strategies that would be effective for engagement marketing.

Compared to focusing on qualitative details regarding fictional users, would leverage analytics for description in a quantitative manner. A couple of metrics that you could utilize are:

1) Average time on site

2) Average page views

3) Number of repeat users

4) Number or active users, or those who involve themselves in a particular amount of activity on the site

5) Probability of returning

By making a “control” group of new users not having media exposure, even before the paid search click that had directed them to that place and no remarketing exposures afterward, you may set a baseline.

After the implementation of the campaign, you may analyze the similar metrics for the experiment group to view how impactful the campaigns are in the driving of active users that are likely to return.

In an ideal way, the SEM platform or the digital marketing suite would incorporate such metrics natively and would tie them to campaigns, ads, groups and keywords. What would even be better is that a couple of systems would contain proprietary scoring metrics making a value for each user with a basis on engagement. This will give you the allowance to optimize the search, or show any form of digital marketing for this matter, with a basis on user engagement. Suddenly, brand or engagement marketing via paid search would be quantifiable.

This would also open the door to attribution through showing you how each of the channels works to draw in new plus active users in the same manner attribution would aid the direct response marketer create the right media mix decisions for increasing of overall sales. This could open the door for attribution through showing you how each of the channels would function to put in new and/or active users in the same manner that attribution would aid the direct response marketer would create the correct media mix decisions for the increase of sales.

This could give valuable benefits for the direct response marketer too. While the signups and sales could be big, having an understanding of what happens past the conversion would be important as well. Such measurement would aid any marketer in correlating efforts for online sales plus initiatives for branding.

Direct response marketers have placed advantage of the ability of paid search to give easy to measure efficiencies. There would be no reason brand marketers are not able to perform the same.

Peter Zmijewski - About Author:
Paid search give valuable benefits for the direct response marketer too. Internet Marketing Guru named as Peter Zmijewski great CEO of KeywordSpy where you can search relevant keywords.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/quantifying-brand-or-engagement-marketing-through-paid-search.htm

Related Seo Articles Subscribe to RSS

Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
How amazing it is to know about internet marketing dentists?
Published by Davidadlardin on May 30th 2012 | Seo
Today people have lot many health problems of which their teeth is also one among them. They definit...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
The most beneficial Search engine marketing Practices and Suggestions 2012
Published by Dharma on June 21st 2012 | Seo
Search engine marketing, or seo has been a a lot discussed and debated subject. IMO, I think it is g...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
 
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
 
SEO India, Internet marketing process
Published by Alena on January 24th 2012 | Seo
SEO India, Internet marketing process that can have a big capital and beyond. To make things right, ...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Innovation of Online marketing SEO India Services
Published by Wildnet Technologies on April 26th 2012 | Seo
SEO India – Wildnet Technologies is well liked Online SEO Services firm from India offers best and...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...