Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Quantifying Brand or Engagement Marketing Through Paid Search

By Peter Zmijewski Subscribe to RSS | June 27th 2012 | Views:
loading
 
  



Paid search has remained a domain of direct response advertisers. Being able to track sales plus signups back towards individual ads and keywords, together with an ability for quickly changing bidsm plus creative messaging would allow search engine marketing an ideal suit for direct response.

However, what could you say regarding advertisers not selling anything online, and would be interested towards the engagement plus the building of brand affinity? How are you to focus on paid search efforts on bringing a new audience, making active users and exposing a lot of what the company would perform to put real affinity?

Making an engagement via SEM would not be as quantifiable, having brand marketers mired with a choice:

1) Attempt to turn brand engagement into a type of direct response through the measurement of particular online actions, including email signups, video views and overall page views; or

2) Throwing money blindly into ether not being able to measure wholly what is functioning.

However, there would be a third and a better option for performing this. Through the measurement of the correct metrics, you could make scenarios surrounding users that are exposed to the various marketing efforts. This would allow you to hone in one strategies that would be effective for engagement marketing.

Compared to focusing on qualitative details regarding fictional users, would leverage analytics for description in a quantitative manner. A couple of metrics that you could utilize are:

1) Average time on site

2) Average page views

3) Number of repeat users

4) Number or active users, or those who involve themselves in a particular amount of activity on the site

5) Probability of returning

By making a “control” group of new users not having media exposure, even before the paid search click that had directed them to that place and no remarketing exposures afterward, you may set a baseline.

After the implementation of the campaign, you may analyze the similar metrics for the experiment group to view how impactful the campaigns are in the driving of active users that are likely to return.

In an ideal way, the SEM platform or the digital marketing suite would incorporate such metrics natively and would tie them to campaigns, ads, groups and keywords. What would even be better is that a couple of systems would contain proprietary scoring metrics making a value for each user with a basis on engagement. This will give you the allowance to optimize the search, or show any form of digital marketing for this matter, with a basis on user engagement. Suddenly, brand or engagement marketing via paid search would be quantifiable.

This would also open the door to attribution through showing you how each of the channels works to draw in new plus active users in the same manner attribution would aid the direct response marketer create the right media mix decisions for increasing of overall sales. This could open the door for attribution through showing you how each of the channels would function to put in new and/or active users in the same manner that attribution would aid the direct response marketer would create the correct media mix decisions for the increase of sales.

This could give valuable benefits for the direct response marketer too. While the signups and sales could be big, having an understanding of what happens past the conversion would be important as well. Such measurement would aid any marketer in correlating efforts for online sales plus initiatives for branding.

Direct response marketers have placed advantage of the ability of paid search to give easy to measure efficiencies. There would be no reason brand marketers are not able to perform the same.

Peter Zmijewski - About Author:
Paid search give valuable benefits for the direct response marketer too. Internet Marketing Guru named as Peter Zmijewski great CEO of KeywordSpy where you can search relevant keywords.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/quantifying-brand-or-engagement-marketing-through-paid-search.htm

Related Seo Articles Subscribe to RSS

Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
SEO power for search engine marketing india
Published by JohnAlina on November 25th 2011 | Seo
In this article, the powers and services of SEO are discussed. It also mentions what are the require...
 
SEO by India festive announcement of providing Internet marketing solutions
Published by Manas Sadangi on August 7th 2012 | Seo
SEO By India announces a comprehensive range of internet marketing solutions at most affordable pric...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Local Internet marketing Company Florida - a True Support for the Internet Marketers
Published by Henrica Hopman on May 23rd 2012 | Seo
If you are thinking of ways to increase the visibility of your company then internet marketing is th...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
 
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
 
PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
Best Internet marketing web site design for Singapore Seo Services
Published by Verzdesign1 on February 16th 2012 | Seo
VerzDesign – Best Web Design Singapore with CMS. Creative and Professional Website Design Company ...
 
Internet marketing through an esteemed and reliable firm
Published by Cindy Buccieri on May 4th 2012 | Seo
Technology advances and the saturation of advertising in traditional media have created the need to ...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...