Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Quantifying Brand or Engagement Marketing Through Paid Search

By Peter Zmijewski Subscribe to RSS | June 27th 2012 | Views:
loading
 
  



Paid search has remained a domain of direct response advertisers. Being able to track sales plus signups back towards individual ads and keywords, together with an ability for quickly changing bidsm plus creative messaging would allow search engine marketing an ideal suit for direct response.

However, what could you say regarding advertisers not selling anything online, and would be interested towards the engagement plus the building of brand affinity? How are you to focus on paid search efforts on bringing a new audience, making active users and exposing a lot of what the company would perform to put real affinity?

Making an engagement via SEM would not be as quantifiable, having brand marketers mired with a choice:

1) Attempt to turn brand engagement into a type of direct response through the measurement of particular online actions, including email signups, video views and overall page views; or

2) Throwing money blindly into ether not being able to measure wholly what is functioning.

However, there would be a third and a better option for performing this. Through the measurement of the correct metrics, you could make scenarios surrounding users that are exposed to the various marketing efforts. This would allow you to hone in one strategies that would be effective for engagement marketing.

Compared to focusing on qualitative details regarding fictional users, would leverage analytics for description in a quantitative manner. A couple of metrics that you could utilize are:

1) Average time on site

2) Average page views

3) Number of repeat users

4) Number or active users, or those who involve themselves in a particular amount of activity on the site

5) Probability of returning

By making a “control” group of new users not having media exposure, even before the paid search click that had directed them to that place and no remarketing exposures afterward, you may set a baseline.

After the implementation of the campaign, you may analyze the similar metrics for the experiment group to view how impactful the campaigns are in the driving of active users that are likely to return.

In an ideal way, the SEM platform or the digital marketing suite would incorporate such metrics natively and would tie them to campaigns, ads, groups and keywords. What would even be better is that a couple of systems would contain proprietary scoring metrics making a value for each user with a basis on engagement. This will give you the allowance to optimize the search, or show any form of digital marketing for this matter, with a basis on user engagement. Suddenly, brand or engagement marketing via paid search would be quantifiable.

This would also open the door to attribution through showing you how each of the channels works to draw in new plus active users in the same manner attribution would aid the direct response marketer create the right media mix decisions for increasing of overall sales. This could open the door for attribution through showing you how each of the channels would function to put in new and/or active users in the same manner that attribution would aid the direct response marketer would create the correct media mix decisions for the increase of sales.

This could give valuable benefits for the direct response marketer too. While the signups and sales could be big, having an understanding of what happens past the conversion would be important as well. Such measurement would aid any marketer in correlating efforts for online sales plus initiatives for branding.

Direct response marketers have placed advantage of the ability of paid search to give easy to measure efficiencies. There would be no reason brand marketers are not able to perform the same.

Peter Zmijewski - About Author:
Paid search give valuable benefits for the direct response marketer too. Internet Marketing Guru named as Peter Zmijewski great CEO of KeywordSpy where you can search relevant keywords.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/quantifying-brand-or-engagement-marketing-through-paid-search.htm

Related Seo Articles Subscribe to RSS

SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
The most beneficial Search engine marketing Practices and Suggestions 2012
Published by Dharma on June 21st 2012 | Seo
Search engine marketing, or seo has been a a lot discussed and debated subject. IMO, I think it is g...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
 
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
 
SEO by India festive announcement of providing Internet marketing solutions
Published by Manas Sadangi on August 7th 2012 | Seo
SEO By India announces a comprehensive range of internet marketing solutions at most affordable pric...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
Conceptual marketing with Arizona’s brilliancy
Published by Tony Bryan on June 7th 2012 | Seo
Search engine optimization provided by the Phoenix company of Arizona takes the maximum responsibili...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...