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The basics of marketing and advertising on the internet

By Wsiworld Subscribe to RSS | July 2nd 2012 | Views:

Over the past decade, there has been phenomenal growth in the use of the Internet around the world. Almost every business has a website and more people are entering into the world of internet marketing and advertising. Why has this form of marketing become so popular and how can you use online marketing for your own organization?

The principles of traditional marketing are the same as for electronic marketing or e Marketing as it is more commonly known. In fact, the terms ‘internet marketing’, ‘eMarketing’ and ‘online marketing’ all refer to the same thing – marketing of an organization’s products and services over the Internet, with the aim of increasing sales, attracting new customers, creating awareness or building brand equity.

The Internet is redefining how companies interact with their customers and changing the way we think about marketing and advertising. Not only can companies advertise on other websites, advertising on social media channels is gaining popularity. However, this needs to be the right approach for your business – General Motors recently withdrew their Facebook advertising contract, proving that online advertising does not work for everyone.

Advertising on the Internet

The great advantage of Internet advertising is that it is easy to track and measure your company’s return on investment (ROI). That is because you can track the response to online advertising campaigns. You can advertise your website, or your company’s products and services with online adverts on third-party sites and then track the results.

Online Marketing Strategy

As with any other marketing initiative, an organization needs to develop an online marketing strategy with key objectives, which will assist the organization in achieving its overall goals.

Advertising on the Internet can provide an immediate response and can be easily changed to suit your target audience’s requirements.

How the Internet is Changing the Face of Marketing

With the success of Internet marketing, many companies are shifting their marketing spend away from traditional marketing methods to online platforms. The Internet is changing the way that business owners approach their marketing efforts. If your company is looking to enter the world of online marketing, it is important to look for a trusted partner with a proven track record of success that can help develop a customized Internet marketing plan for your business.

Wsiworld - About Author:
About WSI:
WSI is the world’s leading Internet Marketing & Online Promotion service provider offering SEO, SEM, PPC,web development, social media marketing, mobile marketing and other internet marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. WSI Internet Marketing offers world class digital marketing services for businesses across the globe. Contact your local WSI Consultant to learn how your company can effectively leverage social media marketing. Visit for more information.

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