Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Penguin and the Panda – the War against Spam

By Michelvar Smith Subscribe to RSS | June 14th 2012 | Views:
loading
 
  



Google regularly tweaks its algorithms in order to ensure good quality content to be displayed in its search engine results. Google has named such updates as ‘Panda’. The first update was released in Feb, 2011 in US and later, in April it was released across most English speaking regions. The release of Panda Update helped much good high-quality content to be ranked higher in the search index. The basic intention of Google is to provide users with the best, fresh and relevant information through its search engine. Vancouver SEO companies are known to follow ethical practices.

Spam and the Panda Update

Spamming is usually done in two manners; on-page spam and off-page spam. On page spam consists of stuffing the content with keywords, especially in the first paragraph in order to be ranked high. Such copies are written for the search engines and not for the people looking for relevant information. On- page web spam also includes other methods such as doorway pages and hidden texts, all such techniques are officially against Google guidelines. In case of off page spam, it mainly consists of link schemes that would increase the page rank. Panda update is an automated filter that based on the relevance of the content adjusted the rankings. In case a website suffers from a Panda penalty, it is required to clean up from its spam content and post relevant high-quality content. Thus this also meant removing and replacing old recurring articles with new fresh and in-depth content and removal of product pages which did not contain any distinctive information.

Penguin Update

Released in April 2012, the Penguin Update is a host of algorithm modification churned by Google in order to address spamming issues in websites. It specifically targets keyword stuffing, backlink and cloaking which are strictly against the Google guidelines. Google aims to punish spam websites and thus provide users with quality content. Link spam is the target of the Penguin Update as links are a powerful tool in generating traffic. SEO’s misused this tool and thus Google took notice of it. Apart from keyword stuffing, links, cloaking and hidden texts, Sub domains and multiple domains containing duplicate content are also targeted by the Penguin Update.

Small Businesses Affected

The changes are bound to affect businesses that have been using various techniques to gain higher page ranks, but those who have been relying solely on the links and keyword stuffing will be affected severely. Businesses need to respond to the changes quickly and adopt methods that adhere to the guidelines.

Small businesses will be unable to react to the changes quickly as they lack the expertise as well as the funds to immediately change their SEO tactics. Search Engines are critical for small business thus when their page ranking is affected, it severely affects their business, thus it is imperative for such businesses to take notice of the changes and discuss it with their Vancouver SEO vendor.

All these changes clearly suggest that companies and SEO vendors need to gear-up for more Updates and thus apply right techniques that adhere to the Google guidelines.

Michelvar Smith - About Author:
Seo Vancouver Specialists, Ismoip Internet Marketing company offers a full range of SEO, PPC, Web Development and Social Media services for all brands and businesses.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/penguin-and-the-panda-the-war-against-spam.htm

Related Seo Articles Subscribe to RSS

Internet marketing through an esteemed and reliable firm
Published by Cindy Buccieri on May 4th 2012 | Seo
Technology advances and the saturation of advertising in traditional media have created the need to ...
 
SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
Conceptual marketing with Arizona’s brilliancy
Published by Tony Bryan on June 7th 2012 | Seo
Search engine optimization provided by the Phoenix company of Arizona takes the maximum responsibili...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
SEO: an integral tool of online marketing
Published by Dinesh Sarabhai on August 23rd 2012 | Seo
Have you ever taught why your company’s website is not getting enough recognition, which it should...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
Best Internet marketing web site design for Singapore Seo Services
Published by Verzdesign1 on February 16th 2012 | Seo
VerzDesign – Best Web Design Singapore with CMS. Creative and Professional Website Design Company ...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
Importance of Online Research for SEO marketing Companies
Published by Willam Scot on March 17th 2012 | Seo
The following emphasis upon the need of doing proper online research in the field of SEO web marketi...
 
How to acquire a professionals stage in the internet and immediate marketing nyc
Published by Carol Moore on April 6th 2012 | Seo
NYC on the internet learners would get more options in choosing from different move on programs whic...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
Traders are comfortable with the Denver search engine marketing
Published by Dimpy Jose on December 16th 2011 | Seo
In Colorado State, there are about eighteen counties and all the counties have many cities and the c...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...