Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Effective Post Card Marketing for Real Estate Investing

By Simon Macharia Subscribe to RSS | May 1st 2012 | Views:
loading
 
  



Targeted direct mail is one of the most effective methods to attract motivated sellers for your real estate investing business. Post cards are effective and cost less.

This article teaches you how to create effective post cards with little to no expertise and launch your marketing campaign on a tight budget.

Of course we assume that your leads are already in place.

Creating the effective post card

Most people prefer to use a local designer and print shop for their post cards. This is okay, but you can also easily create professional post cards with zero expertise and little time.

Nowadays there are online companies that provide the tools to create your own post card from scratch. If you already have one designed, you can upload it to their website.

I have two favorite websites for this, overnightprints.com and printsmadeeasy.com. A novice user can create post cards from these websites quickly.

I generally check when they are running specials and time my orders around that time. In general, I spend only $200 to $300 on 5000 high glossy, double sided post cards. If you did this through your local print shop, you would probably run over $1500.

Catchy is better

i) Color - ever wondered how your mail piece would be noticed in the middle of all the junk mail we receive? You must have your post cards sticking out from the junk to be noticed. I like bright colors like yellow, red, green and blue.

ii) Graphics - house or dollar notes catch instant attention when used as graphics. And communicate your message fast. You must incorporate this in your marketing.

iii) Content - make sure you use a catchy heading. Make it brief and to the point. Nobody wants to read tons and tons of text.

Concentrate on the benefits of what you can do for the motivated seller. Brief and to the point in a few words brings the best results.

iv) Call to action - a lot of people forget to provide a call to action for the motivated seller. Provide a strong reason to call or visit your website NOW. It goes without saying that you must have a real estate investor website that tell your story and delivers leads for you. Motivated sellers who sign up on your website are pre-sold, pre-screened and pre-negotiated so you spend very little time and effort on those leads.

Marketing labels

In order for your post cards to stick out, you get the best results by putting a real postage stamp and address labels.

I like bright luminescent labels with their color contrasting with the rest of that card.

If you choose to go with pre-sorted postage, they end up looking too commercial and you lose effectiveness.

Simon Macharia - About Author:
Learn how to increase your effectiveness with a website for buying houses that is interactive and automated, and that also attracts leads with effective search engine optimization. The leads you receive come pre-negotiated and pre-screened saving you lots of time, money and effort.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/real-estate-articles/effective-post-card-marketing-for-real-estate-investing.htm

Related Real Estate Articles Subscribe to RSS

Acquire your dream home with the help of real estate agents
Published by Deepti on May 3rd 2012 | Real Estate
If you are planning to buy a house, there are lots of things which need to be considered and planned...
 
Real estate investment at Riggsbee Farm
Published by Steve Elloy on January 17th 2012 | Real Estate
The bankrupt economy of Greece and the clueless future of the EU have taken the international market...
 
Port Washington real estate brokers can make way for your dream home
Published by Jack Smith on July 13th 2012 | Real Estate
Port Washington real estate brokers are working to make your dream true. Many people are taking thei...
 
Some important legal formalities in real estate Malaysia
Published by Rick Foster on January 28th 2012 | Real Estate
Once an agreement is reached, the papers and documents are prepared that are then signed by both the...
 
Attributes of a good estate agent
Published by Glyn Jones on May 24th 2012 | Real Estate
Canary Wharf Estate Agent, Rent Canary Wharf, Canary Wharf Estate Agents, Docklands Estate Agents...
 
Booming real estate industry in India
Published by Deepti on May 10th 2012 | Real Estate
The real estate industry has been flourishing in the last couple of years. If you wish to buy a home...
 
An outlook on residential real estate
Published by Deepti on May 10th 2012 | Real Estate
In the last few years many sectors in India have flourished and opened up to many investors from dif...
 
Finest real estate properties of California
Published by Henry Fuol on June 22nd 2012 | Real Estate
The decision of buying a real estate property is very vital as it involves a huge sum of money as we...
 
The dynamics of real estate marketing
Published by Loo821ql on March 11th 2012 | Real Estate
Investing in real estate has been hailed as a very profitable business....
 
Assistance from a good estate agency is essential in property investment
Published by Glyn Jones on January 4th 2012 | Real Estate
The estate agents can help you with the property dealings. They can make it really very easy for you...
 
Real-estate, Business
Published by Dolly on January 13th 2012 | Real Estate
Our moto has always been to 'put customers first!', that is to treat them our customers with the mea...
 
Useful tips and guidelines on real estate investments
Published by Adrian on July 30th 2012 | Real Estate
People who are not experienced and inactive in the real estate business, the process of selling and ...
 
Make profitable investment in mohali real estate
Published by Deepti on May 10th 2012 | Real Estate
Real estate is among the most significant aspects that contribute towards the growth of the countryâ...
 
How can you become a successful real estate investor
Published by Deepti on April 17th 2012 | Real Estate
Real estate investment is an important financial decision which an individual makes. In order to be ...
 
Economic real estate deals and estate agents
Published by Glyn Jones on December 3rd 2011 | Real Estate
The online estate agents turn out to be an economic alternative with reality dealings but they being...
 
Rising investments in Bangalore real estate
Published by Prop Tiger on July 4th 2012 | Real Estate
The Bangalore commercial market has witnessed a healthy transaction activity throughout the month of...
 
Options for a real estate
Published by Loo821ql on February 26th 2012 | Real Estate
If you are learning how to be a registered realtor or simply would like to know more about real esta...
 
Factors influencing the investment in residential real estate
Published by Deepti on April 17th 2012 | Real Estate
Investment in residential real estate and getting good returns is a task that requires a lot of hard...
 
Online estate agents can help with real estate investing
Published by Glyn Jones on December 11th 2011 | Real Estate
When you are to find the property for sale or rent or want to sell your property you can simply refe...